Preorder book sales can be an essential driver of a book’s early success — a higher volume of preorder sales can build buzz and lead to more reviews, bigger retailer orders, and even placement on bestseller lists. But driving those sales is a tough proposition. How do you … [Read more...]
How to Time an Ebook Price Promotion for Maximum Visibility
If you have a large book backlist, running a price promotion is a great way to increase exposure, boost sales, and build an author’s brand. Choosing a book for a price promotion is often about timing. Do you have any new or upcoming releases to cross-promote? Do you have any … [Read more...]
How to Use Ebook Price Promotions as a Discovery Tool
Founded by Peter Workman in 1968, Workman Publishing Company is one of the largest independent publishers of trade books and calendars. Publisher of such blockbusters as What to Expect When You’re Expecting and Water for Elephants, Workman is known for their high-quality … [Read more...]