Advertisers who use BookBub Ads must adhere to the policies outlined below. BookBub ads run at BookBub’s sole discretion. This means that BookBub may remove ads at any time for any reason, including but not limited to violation of the policies below. Please contact the BookBub Partners team (firstname.lastname@example.org) if you have any questions about our policies. We’re happy to answer specific questions!
Types of Promotion
Advertisers are only permitted to use BookBub Ads to promote books and grow their BookBub followings. Any other content is not currently eligible for promotion through BookBub Ads.
Advertisers are not permitted to run ads designed to collect email addresses, promote mailing lists, drive app downloads, or otherwise generate leads.
Advertisers are not permitted to run ads that mislead BookBub readers, either through their general appearance or their content. This includes ads that imitate the layout, design, or general appearance of a BookBub Featured Deal.
Incorrect or Out-of-Date Information
BookBub may remove advertisements that include or imply incorrect or out-of-date information. This includes any false statements in the advertising copy, incorrect pricing, incorrect or broken links, and other aspects of the advertising creative.
Laws & Regulations
Advertisers are responsible for understanding and following all relevant laws and regulations that pertain to their advertisements. BookBub may remove any advertisements it finds in violation of laws.
Advertisers are not permitted to run creative that BookBub deems harmful, hurtful, or disrespectful to specific people or groups of people. Creative that BookBub deems highly polarizing, insensitive, or inflammatory is also not permitted.
BookBub may remove ad creative that is blurry, is pixelated, includes misspellings, or contains other obvious mistakes or errors.
Within the limits described in this section, BookBub permits adult content in advertisements when targeted at the right readers. As a general rule, advertisers should target ads that include adult content at readers who have indicated an interest in this content by their category or author selections. More specifically, BookBub does not permit ads that show individuals engaged in sexual acts unless these ads are targeted at the Erotic Romance or Dark Romance and Erotica categories or authors who write books that fall into these categories. BookBub does not allow creative that displays graphic nudity in any cases. BookBub may remove advertisements containing adult content if the targeting does not adhere to these guidelines.
Profanity is not permitted in BookBub Ads creative. Profanity in book titles is strictly limited to appropriately targeted audiences.
BookBub may remove ads that negatively affect its relationship with its readers.
BookBub may remove ads that promote books to audiences that do not have access to them or are inappropriate for their content.
Advertisers are not permitted to promote content, services, or activities contrary to BookBub’s competitive position, interests, or advertising philosophy.
Advertisers must be affiliated with all books they promote via BookBub Ads.
Links to Downloadable Items
Links directly to pdf files, image files, zip files, other downloadable items, or urls that are not html-based web pages are prohibited.
Use of Authors’ Names in Ad Creative
Advertisers are free to compare books advertised to comparable authors. However, the creative must make it clear that the comparable author is not the author of the book advertised.