It’s no secret that TikTok’s book scene, dubbed BookTok, has become a commanding force in the world of publishing. As one of the most active communities on TikTok with nearly 65 billion views to date, BookTok has become the place for book lovers to share what they’re … [Read more...]
How Reader Behavior Is Changing During the COVID-19 Crisis
Over the past few weeks, we've been aiming to share information on this blog that we hope is helpful to our author and publisher partners as they navigate the evolving COVID-19 crisis and its impact on the publishing industry. One question partners have been asking us is how … [Read more...]
Trend Watch Spring 2019: What BookBub Readers Are Buying
We often get questions from authors and publishers about what’s working well right now on BookBub. To that end, we’ve spoken with our editors to find out what BookBub readers have been buying lately across a few of our categories. We hope these insights help partners … [Read more...]
How Readers Discover New Books to Buy [Infographic]
How are readers discovering new books these days? Where are they finding new titles most often? When are they most likely to buy? And what factors into their purchasing decisions? In order to better understand our readers’ purchasing behavior, we surveyed thousands of … [Read more...]
How a Bestselling Author Promotes Books in a Saturated Market
More and more books are published each year, and the increasing market saturation and competition makes it harder for authors and publishers to effectively market their books. New York Times and USA Today bestselling author Lisa Renee Jones is a hybrid author of the … [Read more...]
Why Books About Family Secrets Sell So Many Copies
Every family has its secrets — sometimes small ones, like which sibling broke the living room lamp, and sometimes ones that conceal entire years of history. The discovery of these hidden truths can change not only a person’s perception of the past, but their very sense of … [Read more...]
BookBub Bestsellers: Cooking
Our previous BookBub Bestsellers posts have explored a range of genres, from gritty mysteries and thrillers to lighthearted women’s fiction. We’ve focused on fiction up until now, but BookBub features many great nonfiction titles every day as well. So this month, we’re … [Read more...]
Mobile vs. Desktop: Target the Right Device for Readers in Your Genre
Knowing where your readers are buying books can help ensure your marketing efforts are reaching your target audience where it is most effective. While we’ve written in the past about the reading habits and consumer behavior of bargain ebook buyers, we haven’t yet explored … [Read more...]
BookBub Trends: Memory
Memory fascinates people — how we keep it, how we lose it, and what happens afterward. Books that focus on the capabilities of the mind also strike a deep chord with BookBub readers; we’ve seen titles about topics like Alzheimer’s and amnesia perform well across genres. Even … [Read more...]
BookBub Trends: World War II
At BookBub, we have a large amount of data regarding our subscribers’ tastes and reading habits. This allows us to pick out themes that consistently perform well with our members, ranging from books about animals and children to gritty thrillers. In this new series, we’ll … [Read more...]