Over the past few weeks, we've been aiming to share information on this blog that we hope is helpful to our author and publisher partners as they navigate the evolving COVID-19 crisis and its impact on the publishing industry. One question partners have been asking us is how … [Read more...]
The Best BookBub Ads of 2018
In 2018, thousands of authors and book marketers used BookBub Ads, our self-serve display ads platform, to promote books to BookBub’s millions of readers. As the end of the year approaches, we wanted to share some of the most successful BookBub Ads campaigns of … [Read more...]
How Readers Discover New Books to Buy [Infographic]
How are readers discovering new books these days? Where are they finding new titles most often? When are they most likely to buy? And what factors into their purchasing decisions? In order to better understand our readers’ purchasing behavior, we surveyed thousands of … [Read more...]
Why Smart Authors & Marketers Discount Their Books [Infographic]
Running a price promotion and driving exposure with a BookBub Featured Deal lets you reach new power readers, drive backlist book sales, get readers hooked on a series, and possibly boost a book up the bestseller lists. This data reveals why discounting books is a powerful … [Read more...]
7 Global BookBub Reader Trends You Need to Know
Since the launch of BookBub's first international edition — in the U.K. in 2014 — we've continued to expand globally and now offer partners the ability to reach BookBub readers in five major international regions. After analyzing our worldwide member survey data, we … [Read more...]
Promoting a New Release with BookBub Ads [Case Study]
When author Lauren Blakely was getting ready to launch her new book, Mister O, she decided to experiment with BookBub Ads. Three months later, Mister O is a USA Today, Wall Street Journal and New York Times bestseller. Here’s how Lauren used BookBub Ads as part of this … [Read more...]
The Anatomy of a BookBub Blurb & Ebook Description Copy Tips
When authors and publishers promote books via BookBub’s Featured Deals email, each promotion includes a blurb. Each BookBub blurb is carefully crafted to appeal to readers subscribed to that book’s category. We often get questions about these blurbs: Who writes them? How are … [Read more...]
7 Top Ebook Price Promotion Stats You Need to Know
Authors and book marketers are always looking for ways to increase discoverability and revenue of their backlist books, and price promotions are a known way to reach a high volume of readers. But how can you run the most effective promotion possible? Using data to determine … [Read more...]
When is the Right Time to Discount Your Book?
Discounting an ebook can be an effective way to drive a high volume of downloads, increase revenue, boost a book up the retailer rankings, build author buzz, and more. And promoting that discount via services like BookBub can expose the book to millions of power readers … [Read more...]
BookBub by the Numbers in 2015 [Infographic]
Over 7 million members, 12.3K ebook deals, and 20 million ebooks sold — that's just a taste of what the BookBub community of authors, publishers, and readers achieved in 2015. To highlight these and other accomplishments from last year, we created the infographic below. … [Read more...]