The sessions at the second annual U.S. Book Show, hosted virtually on May 23–26 by Publishers Weekly, reflected on another tumultuous — yet hopeful! — year for the publishing industry. In the past year, we’ve seen consumer behavior return nearly to pre-pandemic levels, … [Read more...]
8 Marketing & Sales Takeaways from U.S. Book Show 2021
Last week’s U.S. Book Show — the inaugural virtual publishing conference hosted by Publishers Weekly — had several educational panels featuring publishing professionals and book marketers. These industry thought leaders were buzzing about a wide variety of topics, from … [Read more...]
10 Top Book Advertising Tips from RWA 2019
At last week’s Romance Writers of America (RWA) Conference, one of the biggest annual US publishing conferences, there were many panels about book promotion. On these panels, authors, publishing professionals, and industry thought leaders shared a wide variety of book … [Read more...]
Top Promo Tips for Writers from Muse & the Marketplace 2019
GrubStreet held their annual Muse & the Marketplace conference for writers last weekend in Boston, where authors, agents, and editors hosted talks and panels on craft, the publishing process, and book promotion strategies. We gathered lots of helpful publishing … [Read more...]
10 Top Book Marketing Takeaways from RWA 2018
At last week’s Romance Writers of America (RWA) Conference 2018 — one of the biggest annual writing conferences in the US — many sessions and panels covered book marketing and sales topics. We gathered fantastic tips from authors, agents, and prolific book marketers, and … [Read more...]
9 Top Book Marketing Takeaways from BookExpo 2018
At last week’s BookExpo 2018 — the biggest annual publishing conference in the US — several sessions and panels covered book marketing and sales topics. We gathered tips from experts at the leading publishers, literary agencies, and publishing or marketing vendors, and we’re … [Read more...]
7 Top Book Marketing Tips from DBW 2017
Digital Book World held their annual conference on publishing and digital content strategies this week in New York City. For the first time, they hosted an entire track on book marketing, so we gathered many exciting takeaways we wanted to share with our readers. From … [Read more...]
Top 8 Email Marketing Takeaways from DBW 2016
Gathering email addresses and the right to market to them — what Seth Godin long ago dubbed "permission marketing" — is a crucial part of any author or publisher's marketing effort. What kinds of books and email campaigns work best? What are some of the best practices … [Read more...]
Top 8 Book Marketing Takeaways from DBW 2016
This week, Digital Book World held their annual conference on digital publishing in New York City. This year the conference was buzzing about book marketing, data, and discovery, among other topics. And from SEO to author branding, many sessions focused on connecting with … [Read more...]