For a traditionally published author, a hefty number of preorders can increase a print run and create a sense of excitement around a new release. Early buzz may convince the publisher’s marketing team to take a book more seriously, and invest more time, creative brainpower, … [Read more...]
17 Ways to Sell Preorder Books You Need to See
There are several benefits to making a book available for preorder. For example, driving preorder sales can help a book hit various bestseller lists, as many retailers count all preorders as launch day sales. Preorders also help build buzz and momentum for a new book, which … [Read more...]
How to Drive Preorder Book Sales: Q&A With a Big 5 Publisher
Preorder book sales can be an essential driver of a book’s early success — a higher volume of preorder sales can build buzz and lead to more reviews, bigger retailer orders, and even placement on bestseller lists. But driving those sales is a tough proposition. How do you … [Read more...]
Should You Make a Book Available for Preorder? 14 Authors Weigh In.
Preorders are a significant part of many authors’ and publishers’ new release marketing plans, but there are several different strategies for using preorders to boost sales for a new book. We talked to 14 self-published authors to learn how they approach preorders for their … [Read more...]
How Indie Presses and Authors Can Collaborate on Marketing Campaigns
At Tule, our main goal is to publish fantastic stories by the best writers. We want to delight our readers and satisfy our authors’ desire for creativity, freedom, and commercial success. By working collaboratively with our authors on marketing campaigns, we’ve been able … [Read more...]
Introducing BookBub Preorder Alerts
Update: You can now send two Preorder Alerts for each new release! See brand new data on the results from partners who send a second alert. Today we’re thrilled to announce a new way for our partners to promote an upcoming release: BookBub Preorder Alerts! A Preorder Alert … [Read more...]
Using Preorders to Boost New Release Book Sales
Setting up preorders for a new release on retailer sites can be a great way to generate buzz and boost sales prior to the book’s launch date. When Melissa F. Miller was preparing to launch the sixth book in her legal thriller series, Irrevocable Trust, she decided to make … [Read more...]