Today we’re excited to announce a new way to reach millions of BookBub readers: BookBub Ads.
BookBub Ads run in a dedicated space in BookBub’s daily emails. Advertisers — authors, publishers, agents, and other book marketing professionals — can use this space to promote full-priced books, discounted books, audiobooks, novellas, multi-author box sets, and much more.
Here’s an example of a BookBub Ad:
BookBub Ads have several key benefits for advertisers who want to promote their books. For example, advertisers can:
- Target by Author, Retailer, and More: BookBub allows advertisers to target readers by their author interests, their book category choices, their location, and their preferred retailers.
- Promote Any Book: BookBub Ads are not subject to BookBub’s editorial selection process. Advertisers can promote any book that complies with our policies, at any price point.
- Set a Personalized Budget and Schedule: Advertisers set their own budget and schedule for each ad, meaning they can run any size campaign any time they want.
- Manage Campaigns Online: Advertisers can update their ads and track live results from their Partner Dashboard.
BookBub Ads is an ad auction platform, where advertisers can choose to run CPC (cost-per-click) or CPM (cost-per-thousand-impressions) campaigns. This gives advertisers the flexibility to run campaigns that achieve their goals, whether they’re looking to generate a positive ROI or run a book branding campaign.
Although BookBub Ads appear in regular BookBub daily emails, they are completely separate from Featured Deals. Ads don’t need to feature a discounted book, and they don’t have any impact on future editorial selection of Featured Deals.
Want to share this post? Here are ready-made tweets:
Click to tweet: Introducing @BookBub Ads – Promote Any Book, Any Time – http://bit.ly/1TGL9az #amwriting #pubtip
Click to tweet: So exciting — @BookBub just launched a new way to promote any book at any time in their daily emails! http://bit.ly/1TGL9az
