![Using BookBub Ads to Drive Series Sell-Through [Case Study]](https://i0.wp.com/insights.bookbub.com/wp-content/uploads/2023/02/danny-knestaut-case-study.png?fit=300%2C158&ssl=1)
Promoting a deal on a first-in-series book is a great strategy for boosting sales of the entire series. Fantasy author Danny Knestaut took this approach to the next level: Through an efficient testing process, his BookBub Ads campaigns have helped bolster read-through across … [Read more...]
BookBub Case Studies
Wondering if BookBub would help you sell more books and reach more readers? Browse through BookBub case studies to learn more.
How an Author Doubled Exposure for a New Release [Case Study]
![How an Author Doubled Exposure for a New Release [Case Study]](https://i0.wp.com/insights.bookbub.com/wp-content/uploads/2022/10/preorder-alert-double-send-case-study-v3.png?fit=300%2C158&ssl=1)
Today’s readers have an endless array of choices for entertainment. To cut through the noise, author Keira Andrews’s number one goal is always to get her books in front of readers as many times as possible. So, needless to say, Keira was excited to try the new ability to … [Read more...]
Q&A: How to Strategically Price a New Book to Drive More Sales
Our partners know that discounts can increase sales of backlist books — but what about new releases? After the initial sales peak, a discount can give new books another boost by hooking in a fresh batch of readers who might need an extra push to purchase. Blackstone … [Read more...]
Why Testing BookBub Ads Targets Pays Off [Case Study]
For many advertisers, choosing author targets is one of the trickiest parts of running effective BookBub Ads campaigns. Unlike other ad platforms that have a limited number of authors available to target, BookBub Ads lets you reach the fans of any author with a following on … [Read more...]
How We Boosted Our Anthology’s Retailer Ranking to #1
I collaborated with seven romance authors to publish a holiday anthology titled Hugs, Kisses and Mistletoe Wishes. Our goal was to discover new readers and maximize sales by cross promoting eight-books-in-one to a wide audience, a strategy that led to launching the ebook at … [Read more...]
How I Maximized My First BookBub Featured Deal
Firstly, if you have just qualified for your first BookBub Featured Deal (BBFD), congratulations! A little about me. I’m a steamy romance author publishing under the name Juliette N. Banks — my real name with an initial. For three (gulp) decades I’ve been a consumer … [Read more...]
How I Went from Zero to 6,500 BookBub Followers
You don’t have to be a USA Today or New York Times bestselling author to build a following on BookBub. Whether you’re a debut author or one who’s been around for a few years — or you’re traditionally published (like me!) or self-published — it can be daunting to think about … [Read more...]
How We Hit the USA Today Bestseller List with a Multi-Author Anthology
We are a group of romance authors — Sierra Simone, Joanna Shupe, Eva Leigh, Nicola Davidson, and Adriana Herrera — who joined forces to write a spicy little anthology, which began as a title: Duke I’d Like to F… DILF, but make him historical! The title came to Joanna … [Read more...]
Launching Book 4 in a Series: How I Crushed My Sales Goals
I am an actor and longtime audiobook narrator who decided to try my hand at writing back in 2016, turning a dust-collecting screenplay of mine into a novel. Zombie Bigfoot hit #1 in Horror Comedy on Amazon, yet I found myself drawn to another story that had been kicking … [Read more...]
Using BookBub Ads to Generate Steady Book Sales
Editor’s Note: As the COVID-19 crisis continues, it can be difficult to know how to approach book marketing. But reader behavior data indicates that people have been turning to books to entertain and distract them during these challenging times. As such, while we’ll keep … [Read more...]
