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BookBub Case Studies

Wondering if BookBub would help you sell more books and reach more readers? Browse through BookBub case studies to learn more.

Using BookBub Ads to Generate Steady Book Sales

May 7, 2020 by Patricia McLinn (Guest Blogger)

Using BookBub Ads to Generate Steady Book Sales feature image

Editor’s Note: As the COVID-19 crisis continues, it can be difficult to know how to approach book marketing. But reader behavior data indicates that people have been turning to books to entertain and distract them during these challenging times. As such, while we’ll keep … [Read more...]

How an Author Drove 10K New Release Sales With BookBub Ads

February 26, 2020 by Carlyn Robertson

How an Author Drove 10K New Release Sales With BookBub Ads

Authors and book marketers can use the BookBub Ads platform to accomplish a wide range of marketing goals. One common strategy is to run ads to increase sales and awareness of new releases. Author Jeana E. Mann ran a series of ad campaigns in October 2019 after the launch of … [Read more...]

How I Hit a Bestseller List with a Traditionally Published Book

November 6, 2019 by Christina McDonald (Guest Blogger)

USA Today Bestseller List Christina McDonald Feature

It’s almost every author’s dream: become a bestseller and hit those elusive lists. I’ve been chasing this dream in one way or another since I was a kid and started penning my first stories for my little sisters. But there’s more to becoming a bestselling author than just … [Read more...]

How a University Press Boosts Nonfiction Book Sales

September 25, 2019 by Caitlin Ellis

how a university press boosts nonfiction book sales

A university press publishes a wide range of nonfiction, from interdisciplinary titles to those with more trade appeal. But with such a wide range of subjects, it can be challenging to find the core audience and drive sales for each title. So how does a nonfiction publisher … [Read more...]

How to Amplify a BookBub Deal as a Traditionally Published Author

August 7, 2019 by Mike Chen (Guest Blogger)

How to Amplify a BookBub Deal as a Traditionally Published Author

Several months after the January debut of my novel Here and Now and Then, I felt like things were in a good place — critical response was strong, reader reactions were positive, and sales were at a level that seemed to satisfy my publisher, Mira Books. I'd tried to do my due … [Read more...]

Boosting Sales of Discounted Books with BookBub Ads [Part 2: $0.99+ Books]

February 28, 2019 by Audrey Derobert

Boosting Sales of Discounted Books with BookBub Ads

Earlier this week, we shared how two authors set up successful BookBub Ads campaigns to promote free books. Today, we’ll cover three campaigns for $0.99 or $2.99 deals. From long-running discounts to limited-time offers, BookBub Ads is a great way to get your book in front … [Read more...]

Boosting Sales of Discounted Books with BookBub Ads [Part 1: Free Books]

February 26, 2019 by Audrey Derobert

Boosting Sales of Free Books with BookBub Ads

Price promotions can be a super effective way to reach new readers and entice them to buy your book. While your first thought for promoting a discount may be to run a Featured Deal, BookBub Ads can also be a great tool for marketing your sale and hitting your goals for a … [Read more...]

From a BookBub Featured Deal to a Traditional Publishing Deal

January 17, 2018 by Diana Urban

From a BookBub Featured Deal to a Traditional Publishing Deal

Before Intisar Khanani self-published her YA fantasy Thorn in 2012, she’d queried literary agents, but was eager to get her book into readers hands. Five years, four BookBub Featured Deals, and 1,400+ reader reviews later, Intisar not only has a literary agent, but also a … [Read more...]

How I Rocked an International-Only BookBub Deal

November 8, 2017 by Ann Christy (Guest Blogger)

How I Rocked an International-Only BookBub Deal

Getting selected for an international-only BookBub Featured Deal might elicit a sigh at first, and it did from me, but there are powerful reasons why an author should be excited about the opportunity. I was, and the promotion paid off! I changed up my strategy a little, … [Read more...]

How I Launched a Bestselling Book with a Free Promotion

August 9, 2017 by Jules Barnard (Guest Blogger)

How I Launched a Bestselling Book with a Free Promotion (Jules Barnard Guest Post)

For the first time in three years I had a new contemporary romance series to promote, Cade Brothers, and I wanted to reach a new audience. I had two goals for the launch of the first book in the series, Tempting Levi: Sell as many copies as possible to introduce the … [Read more...]

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