Publishing is strategy. If you don’t have a strategy, you don’t have a business. And unless you write just for the fun of it, you must treat writing like a business — because it is. As with any business, the name of the game is to monetize what you have, and for authors, … [Read more...]
Backlist Marketing
Don’t let your backlist books get dusty on the shelf! Learn the tips and tricks of backlist marketing to boost sales.
How My Backlist Helped My New Book Profit Within a Week
Over the years as an author, I’ve learned a lot and met almost every publishing goal I aspired to, including hitting the USA Today bestseller list and securing a multi-book traditional publishing deal. But one goal I was determined to reach demanded a different marketing … [Read more...]
3 Simple Steps to Maximize Free Book Downloads
Offering your book for free is a great way to hook readers into a series, grow your mailing list, and reach readers who wouldn’t take a chance on you at full price. But a free price tag doesn't do much on its own — you still have to get the book in front of readers. There … [Read more...]
Climbing Retailer Rankings with Featured Deals & BookBub Ads
For part-time authors who fit writing, marketing, and the business of being an author alongside a full-time career, every moment counts. So when YA fantasy author Kika Emers set out to promote a five-day free period for her contemporary fantasy novel Remember Pompeii, she … [Read more...]
How I Built a Street Team That Shows Up for Every Launch
I write contemporary romance as Melissa Dymond and dark romance as Lexi Davis, and across both pen names, I’ve built a street team of more than 600 readers. Alongside my newsletter, which has more than 25,000 subscribers, that community has become one of the most valuable … [Read more...]
5 Reasons You Should Submit for a BookBub Featured Deal
We talk a lot here about BookBub Featured Deals and how to use them as part of your book marketing and promotion plans. But you may be wondering: What’s in it for me, really? More sales might be the first thing that comes to mind — and yes, a Featured Deal delivers on … [Read more...]
9 Ideas to Get More Value from Your Backlist Books
You don’t need to launch a new book to create exciting marketing opportunities — your backlist can also attract new readers and engage current fans. BookBub has been proving the power of backlist marketing for over a decade by helping older books find thousands of new … [Read more...]
How an Author Used BookBub Ads to Grow Sales Beyond Amazon
When most advertisers use BookBub Ads to promote their ebooks, they include a link to purchase on Amazon. But after getting started with BookBub Ads late in 2025, cozy mystery author Kitty Graham realized her books were continuing to gain organic traction on Amazon without … [Read more...]
Maximizing a BookBub Featured Deal: Amplifying Your Promotion
If you’ve read our recent post on how to best prepare for your BookBub Featured Deal, you might be wondering if there are ways to amplify your results once the deal goes live. And there are! We surveyed over 200 authors with recent Featured Deals to hear their best … [Read more...]
Maximizing a BookBub Featured Deal: Prep for Your Promotion
A BookBub Featured Deal can drive a wealth of new readers to your book — but what you do before your promotion runs can make all the difference. To help you set yourself up for success, we asked over 200 partners with recent Featured Deals to share how they prepared for … [Read more...]
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