If you’ve published a series or have an extensive backlist, repackaging some of these books into a box set can be a great way to revive sales. Especially if you make the cost of the box set less than the combined cost of the individual books, a box set promotion can attract … [Read more...]
Backlist Marketing
Don’t let your backlist books get dusty on the shelf! Learn the tips and tricks of backlist marketing to boost sales.
Why I Gave My Professional Book Covers a Makeover
In 2015, I worked with a professional cover designer for the first time on my historical fiction series, The Troubadours Quartet. I loved the result, but I didn’t know then: who would read my books and what kinds of covers would attract them how my cover designer … [Read more...]
How a BookBub Featured Deal Revived My Writing Career
One thing I see a lot of authors ask in writing groups, especially new authors, is, “Should I apply for a BookBub Featured Deal? Is it worth the cost?” My answer, unequivocally, 100 percent, is: Yes. Yes, you should. BookBub saved my writing career. If I hadn’t gotten a … [Read more...]
Featured Deal Checklist: How to Prepare and Promote a Deal
If your book has been selected for a Featured Deal, congratulations! Once you secure a feature, what can you do to make sure your promotion gets the best results possible? We’ve put together a checklist to help you cover all your bases and ensure everything runs smoothly, … [Read more...]
Why Testing BookBub Ads Targets Pays Off [Case Study]
For many advertisers, choosing author targets is one of the trickiest parts of running effective BookBub Ads campaigns. Unlike other ad platforms that have a limited number of authors available to target, BookBub Ads lets you reach the fans of any author with a following on … [Read more...]
Reviving Backlist Books You Thought Were Dead
“My latest release tanked.” “This book is a flop.” “Guess that one was a waste of time writing.” You’ve heard these phrases before, and if you’ve been writing long enough, you’ve probably said one of them yourself. In a business that often relies on timing, … [Read more...]
17 Fantastic Ways to Sell More Books for the Holidays
Believe it or not, ‘tis almost the holiday season, so consumers are starting to look for the perfect gifts for friends and family — or for themselves! Books make excellent presents — in fact, 25% of trade books are bought as gifts, according to Sourcebooks CEO Dominique … [Read more...]
How To Sell More Books Internationally at a Low Cost
Authors tend to focus on Amazon’s US store to measure how well a book is doing, but Amazon US is only one slice of a very large pie in the ebook business. While industry statistics are inconsistent regarding the exact percentage Amazon US holds of the English-language ebook … [Read more...]
How We Created a Box Set to Increase Ebook Sales 350%
Looking for ways to increase ebook sales? There is a challenge to drawing readers into a series after several books have been released. In March, Lila Dubois and I released Delicate Ties, book eight in our Trinity Masters series. The series has been very successful, yet our … [Read more...]
How to Cross-Promote Your Books in the Back Matter
The moment readers finish your book is the perfect time to sell them more of your books. If your ending is satisfying, or if there’s a cliffhanger to the next book in your series, the reader will be eager for more. So the ending of your book is prime marketing real … [Read more...]
