We talk a lot here about BookBub Featured Deals and how to use them as part of your book marketing and promotion plans. But you may be wondering: What’s in it for me, really? More sales might be the first thing that comes to mind — and yes, a Featured Deal delivers on … [Read more...]
Backlist Marketing
Don’t let your backlist books get dusty on the shelf! Learn the tips and tricks of backlist marketing to boost sales.
9 Ideas to Get More Value from Your Backlist Books
You don’t need to launch a new book to create exciting marketing opportunities — your backlist can also attract new readers and engage current fans. BookBub has been proving the power of backlist marketing for over a decade by helping older books find thousands of new … [Read more...]
How an Author Used BookBub Ads to Grow Sales Beyond Amazon
When most advertisers use BookBub Ads to promote their ebooks, they include a link to purchase on Amazon. But after getting started with BookBub Ads late in 2025, cozy mystery author Kitty Graham realized her books were continuing to gain organic traction on Amazon without … [Read more...]
Maximizing a BookBub Featured Deal: Amplifying Your Promotion
If you’ve read our recent post on how to best prepare for your BookBub Featured Deal, you might be wondering if there are ways to amplify your results once the deal goes live. And there are! We surveyed over 200 authors with recent Featured Deals to hear their best … [Read more...]
Maximizing a BookBub Featured Deal: Prep for Your Promotion
A BookBub Featured Deal can drive a wealth of new readers to your book — but what you do before your promotion runs can make all the difference. To help you set yourself up for success, we asked over 200 partners with recent Featured Deals to share how they prepared for … [Read more...]
The Book Marketing System Behind My Crime Thriller Career
I came to thriller writing after a decade as a clinical therapist — and it turns out a career spent understanding how brains work is a significant advantage not just for writing twisted crime fiction, but for marketing it. Over the last ten years, I’ve built a catalog of … [Read more...]
Social Media Tips for Amplifying Your BookBub Featured Deal
So, you have a BookBub Featured Deal coming up (exciting!), and you want as many readers as possible to know about the limited-time discount. Social media can be a great place to announce your BookBub deal to get it into the hands of more readers. But this type of social … [Read more...]
A Debut Author’s Strategy for a Breakout Featured Deal
For all of 2025, like many indie authors, I struggled to get reviews. I struggled with sales. And above all else, I struggled with marketing. I considered discounting my book and using BookBub Featured Deals to help drive visibility, though I’d heard advice that I should … [Read more...]
Ask a BookBub Editor: Your Featured Deals Questions, Answered
We put out a call for our partners’ most pressing questions about BookBub Featured Deals, and you delivered! So I sat down with Maya, one of our Featured Deals editors, for an "ask me anything" to tackle them head-on. In this video, Maya pulls back the curtain on how the … [Read more...]
What’s Working for Indie Authors on BookBub (with Examples!)
Wondering what BookBub readers are gravitating toward right now? We've pulled together examples of indie Featured Deals that connected strongly with our subscribers across a wide range of categories in 2025. From low-stakes adventures to seasonal mysteries to Navy SEAL … [Read more...]
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