Running a price promotion on a book in a series can help you do more than boost sales or visibility for that one title. It can also introduce new readers to your books, increase sales across the series, or build momentum for an upcoming release. But how to price a book … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
How One Author Profits from a 114-Book Backlist
After surveying 500+ authors about how they spend their time, we've been asking authors to take us behind the scenes of their businesses — starting with a six-figure indie author and one who grew a successful author business part-time. Today, we wanted to learn how an author … [Read more...]
From Zero to Full-Time Author by Giving Away My Debut with BookBub
When I indie-published my debut in late 2023, I had zero expectations. I had no platform, no presence on socials, no publishing history, and this was my first novel, which I was describing as cozy gothic. Today, the five-book series that began with Wormwood Abbey is … [Read more...]
How My Backlist Helped My New Book Profit Within a Week
Over the years as an author, I’ve learned a lot and met almost every publishing goal I aspired to, including hitting the USA Today bestseller list and securing a multi-book traditional publishing deal. But one goal I was determined to reach demanded a different marketing … [Read more...]
3 Simple Steps to Maximize Free Book Downloads
Offering your book for free is a great way to hook readers into a series, grow your mailing list, and reach readers who wouldn’t take a chance on you at full price. But a free price tag doesn't do much on its own — you still have to get the book in front of readers. There … [Read more...]
How I Built a Street Team That Shows Up for Every Launch
I write contemporary romance as Melissa Dymond and dark romance as Lexi Davis, and across both pen names, I’ve built a street team of more than 600 readers. Alongside my newsletter, which has more than 25,000 subscribers, that community has become one of the most valuable … [Read more...]
9 Ideas to Get More Value from Your Backlist Books
You don’t need to launch a new book to create exciting marketing opportunities — your backlist can also attract new readers and engage current fans. BookBub has been proving the power of backlist marketing for over a decade by helping older books find thousands of new … [Read more...]
8 Outside-the-Box Book Marketing Ideas You HAVE to See
Catching readers’ attention can be challenging in such a crowded book marketplace. The tried-and-true book marketing strategies — such as discounting backlist titles, sending email newsletters, and running display advertising campaigns — remain effective for generating … [Read more...]
The Book Marketing System Behind My Crime Thriller Career
I came to thriller writing after a decade as a clinical therapist — and it turns out a career spent understanding how brains work is a significant advantage not just for writing twisted crime fiction, but for marketing it. Over the last ten years, I’ve built a catalog of … [Read more...]
Social Media Tips for Amplifying Your BookBub Featured Deal
So, you have a BookBub Featured Deal coming up (exciting!), and you want as many readers as possible to know about the limited-time discount. Social media can be a great place to announce your BookBub deal to get it into the hands of more readers. But this type of social … [Read more...]
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