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Book Marketing Ideas

Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:

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119 Book Marketing Ideas

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Book Promotion 101

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Social Media Content Ideas for Authors

How to Launch a New Book Using BookBub’s Marketing Tools

January 11, 2021 by Diana Urban

How to Launch a New Book Using BookBub

Are you gearing up for a book launch? It might seem like there’s an endless number of book marketing ideas you could incorporate into your promotional plan. But if you’re looking for proven ways to drive sales, BookBub offers a full suite of marketing tools that can … [Read more...]

How We Wrote & Promoted a Multi-Author Book Series

December 3, 2020 by Pippa Grant (Guest Blogger)

How We Wrote & Promoted a Multi-Author Book Series

The world needs more lady billionaires. So was the theory of bestselling authors Lucy Score, Claire Kingsley, Kathryn Nolan, and myself, Pippa Grant, when we set out to write a joint world series. Confession: We didn’t know if the books would make any money. We just wanted … [Read more...]

Virtual Book Tours: 14 Must-See Strategies from Authors

November 17, 2020 by Leila Hirschfeld

Virtual Book Tours: 14 Must-See Strategies from Authors

Book tours are a traditional promotional tactic for authors when launching a new book. With the COVID-19 crisis making in-person promotional events unsafe, authors have been finding creative ways to circumvent the pandemic’s challenges and interact with fans. One tactic … [Read more...]

Marketing a New Book Release: 9 Tips You HAVE to See

November 10, 2020 by Erica Ridley (Guest Blogger)

Marketing a New Book Release: 9 Tips You HAVE to See

Over the past 10 years, I’ve written more than 40 books and learned countless lessons along the way. I’m both traditionally and self-published, which is one of many factors that can affect marketing possibilities. Readers also react differently between genres — or even … [Read more...]

How Authors Boost Their BookBub Promotions on Instagram

October 9, 2020 by Diana Urban

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Do you have an upcoming BookBub promotion? If so, there are various ways to amplify yours and make the most of the opportunity to generate a high volume of sales. One popular way authors boost their BookBub campaigns is via Instagram Instagram not only provides a fun way to … [Read more...]

Author Websites: Are You Missing These 5 Crucial Elements?

September 24, 2020 by Diana Urban

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A well-optimized author website can help an author brand themselves and sell more books. It’s an important marketing tool that provides readers, publishing professionals, and members of the media vital information. But designing one can be overwhelming — and on top of … [Read more...]

How Successful Authors Use Social Media: 24 Content Ideas

September 17, 2020 by Leila Hirschfeld

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Social media can be a useful part of an author’s platform, helping them connect with readers, fellow writers, and the publishing community. But deciding what content to post next can be a struggle. So how do successful authors use social media to engage with their fans? And … [Read more...]

How to Promote a Cookbook: 15 Ideas from Authors & Publishers

August 27, 2020 by Diana Urban

How to Promote a Cookbook: 15 Ideas from Authors & Publishers

Even before the COVID crisis, which caused a dramatic increase in people cooking and baking at home (54% and 46%, respectively, according to one survey), cookbook sales were already on the rise. According to NPD, cookbook sales during the first six months of 2018 were 21% … [Read more...]

How Promo Stacking Helps Authors Hit Bestseller Lists

July 30, 2020 by Diana Urban

How Promo Stacking Helps Authors Hit Bestseller Lists

Hitting a bestseller list is no easy feat, but with the right budget and coordinated strategy, it’s not outside the realm of possibility. While there’s no single formula for hitting a list, we’ve seen several authors successfully hit the USA Today or retailer bestseller … [Read more...]

How to Promote a Book Launch (and How BookBub Can Help!)

July 23, 2020 by Diana Urban

How to Promote a Book Launch and how BookBub Can Help Featured Image

Are you planning to promote a book launch soon? There’s a huge amount of book promotion tactics you can try — but which will sell the most copies? Which will give you the best shot at hitting a bestseller list? And if you’re a traditionally published author, what marketing … [Read more...]

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