Preorders give your book a serious advantage at launch. Many retailers count all preorders as day-one sales, which can help you hit bestseller lists, and the early buzz can create word-of-mouth momentum for weeks after release. But convincing readers to buy before they can … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
How to Promote Your Book on TikTok (I Made $40k at Launch)
When my first book was published, my family had $32 in the bank and a maxed-out credit card. I didn't have money left, but what I did have was 27,000 followers on TikTok. When Stone & Sky released, we grossed over $40,000 in the first three months, and we've never looked … [Read more...]
Author Branding: 15 Creative Book Unboxing Videos
Whether you're a traditionally or self-published author receiving your print books or advance reader copies (ARCs) for the first time, you have a unique author branding opportunity: a book unboxing video! This type of social media content is one of the most effective ways … [Read more...]
5 Book Ad Design Tools for Authors
Your ad image plays a huge role in driving readers to click on (and buy!) your books. The good news is you don't need to be a professional designer — or hire one — to create effective book ads. There are tools out there for everyone, no matter your artistic capabilities — … [Read more...]
11 Clever Ideas for Promoting Sequels or Later-Series Books
If you’re publishing a sequel, whether it’s the second book in a duology or a later-in-series book, its launch is a chance to capitalize on the success of the previous book(s). You’ll already have a built-in fan base eager for more, but you need to make sure they’re aware a … [Read more...]
Writer Conferences: What to Expect and My Tips for Prep
As an author, you may be used to spending time alone muttering to yourself as you write and rewrite that opening line to get it just so. But what about when you feel that craving to put on real clothes, leave the house, and speak to other humans? Zoom is great, but … [Read more...]
19 Instagram Book Promotion Ideas from Publishers
If you want to promote your books on Instagram but aren't sure what to post, take a look at what publishers are doing. We've compiled 19 ideas for Instagram content based on the strategies major publishers use to engage readers and drive book sales. The publisher accounts … [Read more...]
Book Marketing 101: How (and Why!) to Reach the Right Readers
Are you overwhelmed by the amount of book marketing you seem to have to do? There are countless ways to promote a book — but you don't need to do all of them to drive sales. Instead, focusing on tactics that reach the right readers with the right message at the right time … [Read more...]
22 Ways to Grow Your Author Email List
Your author newsletter is a crucial tool for building a strong, direct connection with readers, even before your first book is out. But it’s a good idea to think strategically about encouraging readers to sign up. When we get so many emails already, many of us ask ourselves: … [Read more...]
What Does a Writer Actually Do? We Surveyed 500+ Authors
Being an author isn’t just about writing anymore. Authors — both independently and traditionally published — have to wear a lot of hats: writer, marketer, administrator, content creator, personnel manager, and operations manager, among others. With so many roles to juggle, … [Read more...]
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