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Book Marketing Ideas

Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:

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119 Book Marketing Ideas

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Book Promotion 101

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Social Media Content Ideas for Authors

30 Ways Authors Use Videos to Engage with Readers

March 4, 2021 by Leila Hirschfeld

Ways Authors Use Videos to Engage with Readers

Video is a great way to grab readers’ attention and engage with them in a personal way online. It could lead to an increase in book sales, as 84% of consumers have been convinced to buy a product by watching a video. And since people are twice as likely to share videos than … [Read more...]

5 Buzz-Building Tips From an Instant NYT Bestselling Debut

February 25, 2021 by J.Elle (Guest Blogger)

5 Buzz-Building Tips From an Instant NYT Bestselling Debut

Launching a book into the world is equally exhilarating and terrifying. There’s no magic formula to make sure your pre-launch efforts land the way you intend. It sorta feels like you’re shouting as loud as you can in a crowded room with your best three or four or 40 friends … [Read more...]

Bookstagrams of Ebooks: 38 Stunning Examples You Must See

February 4, 2021 by Diana Urban

Bookstagrams of Ebooks

Are you a self-published author who mainly sells books in digital formats? Or a traditionally published author or book blogger trying to promote a preorder without print ARCs (as many are during the pandemic)? There are many ways to beautifully display ebooks in your … [Read more...]

6 Outside-the-Box Book Marketing Ideas You HAVE to See

January 21, 2021 by Diana Urban

6 Outside-the-Box Book Marketing Ideas You HAVE to See

Catching readers’ attention can be challenging in such a crowded book marketplace. You may know the tried-and-true book marketing strategies for generating sales, such as discounting backlist titles, sending email newsletters, and running display advertising campaigns. But … [Read more...]

How to Launch a New Book Using BookBub’s Marketing Tools

January 11, 2021 by Diana Urban

How to Launch a New Book Using BookBub

Are you gearing up for a book launch? It might seem like there’s an endless number of book marketing ideas you could incorporate into your promotional plan. But if you’re looking for proven ways to drive sales, BookBub offers a full suite of marketing tools that can … [Read more...]

How We Wrote & Promoted a Multi-Author Book Series

December 3, 2020 by Pippa Grant (Guest Blogger)

How We Wrote & Promoted a Multi-Author Book Series

The world needs more lady billionaires. So was the theory of bestselling authors Lucy Score, Claire Kingsley, Kathryn Nolan, and myself, Pippa Grant, when we set out to write a joint world series. Confession: We didn’t know if the books would make any money. We just wanted … [Read more...]

Virtual Book Tours: 14 Must-See Strategies from Authors

November 17, 2020 by Leila Hirschfeld

Virtual Book Tours: 14 Must-See Strategies from Authors

Book tours are a traditional promotional tactic for authors when launching a new book. With the COVID-19 crisis making in-person promotional events unsafe, authors have been finding creative ways to circumvent the pandemic’s challenges and interact with fans. One tactic … [Read more...]

Marketing a New Book Release: 9 Tips You HAVE to See

November 10, 2020 by Erica Ridley (Guest Blogger)

Marketing a New Book Release: 9 Tips You HAVE to See

Over the past 10 years, I’ve written more than 40 books and learned countless lessons along the way. I’m both traditionally and self-published, which is one of many factors that can affect marketing possibilities. Readers also react differently between genres — or even … [Read more...]

How Authors Boost Their BookBub Promotions on Instagram

October 9, 2020 by Diana Urban

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Do you have an upcoming BookBub promotion? If so, there are various ways to amplify yours and make the most of the opportunity to generate a high volume of sales. One popular way authors boost their BookBub campaigns is via Instagram. Instagram not only provides a fun way to … [Read more...]

Author Websites: Are You Missing These 5 Crucial Elements?

September 24, 2020 by Diana Urban

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A well-optimized author website can help an author brand themselves and sell more books. It’s an important marketing tool that provides readers, publishing professionals, and members of the media vital information. But designing one can be overwhelming — and on top of … [Read more...]

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