Offering your book for free is a great way to hook readers into a series, grow your mailing list, and reach readers who wouldn’t take a chance on you at full price. But a free price tag doesn't do much on its own — you still have to get the book in front of readers. There … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
How I Built a Street Team That Shows Up for Every Launch
I write contemporary romance as Melissa Dymond and dark romance as Lexi Davis, and across both pen names, I’ve built a street team of more than 600 readers. Alongside my newsletter, which has more than 25,000 subscribers, that community has become one of the most valuable … [Read more...]
9 Ideas to Get More Value from Your Backlist Books
You don’t need to launch a new book to create exciting marketing opportunities — your backlist can also attract new readers and engage current fans. BookBub has been proving the power of backlist marketing for over a decade by helping older books find thousands of new … [Read more...]
8 Outside-the-Box Book Marketing Ideas You HAVE to See
Catching readers’ attention can be challenging in such a crowded book marketplace. The tried-and-true book marketing strategies — such as discounting backlist titles, sending email newsletters, and running display advertising campaigns — remain effective for generating … [Read more...]
The Book Marketing System Behind My Crime Thriller Career
I came to thriller writing after a decade as a clinical therapist — and it turns out a career spent understanding how brains work is a significant advantage not just for writing twisted crime fiction, but for marketing it. Over the last ten years, I’ve built a catalog of … [Read more...]
Social Media Tips for Amplifying Your BookBub Featured Deal
So, you have a BookBub Featured Deal coming up (exciting!), and you want as many readers as possible to know about the limited-time discount. Social media can be a great place to announce your BookBub deal to get it into the hands of more readers. But this type of social … [Read more...]
Cover Reveal Checklist: How to Run One & What to Update
Cover reveals are often how books make their first impressions on readers, building excitement and buzz months before launch. A book cover reveal can also be a great way to jump-start prerelease sales if your book is available for preorder! Once you reveal your cover, … [Read more...]
How to Use Short-Form Video to Market Your Book
Between email newsletters, online advertising, and live events, there are countless ways to market your book in the modern age. However, short-form video has emerged as one of the most effective tools for book discovery, particularly among younger audiences. In this post, … [Read more...]
Book Marketing for Longevity: My 7-Figure Author Business
When I started as an indie author nine and a half years ago, I had no background in publishing and was just hoping to make a little extra money. Today, I run a business that employs over a dozen people, generates multiple revenue streams, and doesn't depend on constant new … [Read more...]
How I Went from Zero to Sci-Fi Bestseller in 7 Months
In June 2025, I published my first novel, Return to the Galaxy. Seven months later, I had six science fiction books out, multiple #1 bestsellers, and, at one point, my six books were all within the top nine slots in Amazon UK’s Alien Invasion Top 100 category. Now I’m … [Read more...]
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