Grabbing readers’ attention for a new book can be particularly challenging, especially in such a crowded marketplace. Launch day is a great opportunity for authors to announce their new book, generate visibility to new readers, and build excitement for existing fans to dive … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
9 Ways to Share Your Favorite Books With Fans
Every author understands the value of people recommending their books, driving exposure via word of mouth and ultimately boosting sales. But what some authors might not know is the value of making book recommendations themselves. Recommending books can be a great way to … [Read more...]
10 Biggest Book Marketing Mistakes You Need to Stop Making
Authors write books to share their stories with the world, but sometimes that compulsion can lead them astray. Here are some of the biggest book marketing mistakes many authors make at various points in their careers — and how to course correct if any of these sound … [Read more...]
The Ultimate Guide to Promoting a Book Launch [Free Download]
As an author, a marketer at a publishing house, or anyone else working on a book release, there’s a wide array of tactics you can use to promote a book launch. To help you develop a marketing plan for your next release, we created The Ultimate Guide to Promoting a Book … [Read more...]
50 Inspirational Marketing Tips from Authors [Free Flipbook!]
Marketing a new book can be a stressful endeavor. After all the hard work you’ve done to prepare for publication, you also need to take on promotional activities to drive sales and make the book rise in the rankings — all while starting to work on the next book! The good … [Read more...]
How Successful Authors Use Social Media: 23 Content Ideas
Social media can be a useful part of an author's platform, helping them connect with readers, fellow writers, and the publishing community. But deciding what content to post next can be a struggle. So how do successful authors use social media to engage with their fans? And … [Read more...]
20 Podcasts for Authors on Writing, Publishing, and Book Marketing
Wish you could get a free education in writing and publishing? Publishing-related podcasts can provide just that, and the number available has exploded within the past couple of years. Many aim to provide writers with craft tips, career inspiration, productivity hacks, book … [Read more...]
5 Unconventional Book Launch Ideas from Professional Marketers
As an author, your book marketing tool belt is probably bursting at the seams with countless strategies. You’ve set up a mailing list. You’re aware of the importance of reader reviews. You’re running ads on BookBub. You’ve got it all covered, right? Well, maybe … [Read more...]
How to Grow an Audience as a Newer Author
As a newer author, it’s easy to become either wildly overwhelmed by the amount of book marketing advice on the internet, or to try to do everything that people suggest. As one myself, I quickly realized that I couldn’t do everything. I simply didn’t have the time. So I … [Read more...]
Sample Marketing Timeline for Launching a New Book
When preparing to launch a new book, there are tons of new release marketing strategies you could choose from… but even some of the most tried-and-true promotional tactics aren’t necessarily the best for driving sales. For instance, many authors and publishers still invest … [Read more...]
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