So, you have a BookBub Featured Deal coming up (exciting!), and you want as many readers as possible to know about the limited-time discount. Social media can be a great place to announce your BookBub deal to get it into the hands of more readers. But this type of social … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
Cover Reveal Checklist: How to Run One & What to Update
Cover reveals are often how books make their first impressions on readers, building excitement and buzz months before launch. They can also be a great way to jump-start prerelease sales if your book is available for preorder! Once you reveal your cover, you’ll want to get … [Read more...]
How to Use Short-Form Video to Market Your Book
Between email newsletters, online advertising, and live events, there are countless ways to market your book in the modern age. However, short-form video has emerged as one of the most effective tools for book discovery, particularly among younger audiences. In this post, … [Read more...]
Book Marketing for Longevity: My 7-Figure Author Business
When I started as an indie author nine and a half years ago, I had no background in publishing and was just hoping to make a little extra money. Today, I run a business that employs over a dozen people, generates multiple revenue streams, and doesn't depend on constant new … [Read more...]
How I Went from Zero to Sci-Fi Bestseller in 7 Months
In June 2025, I published my first novel, Return to the Galaxy. Seven months later, I had six science fiction books out, multiple #1 bestsellers, and, at one point, my six books were all within the top nine slots in Amazon UK’s Alien Invasion Top 100 category. Now I’m … [Read more...]
15 Ways to Sell Preorder Books You Need to See
Preorders give your book a serious advantage at launch. Many retailers count all preorders as day-one sales, which can help you hit bestseller lists, and the early buzz can create word-of-mouth momentum for weeks after release. But convincing readers to buy before they can … [Read more...]
How to Promote Your Book on TikTok (I Made $40k at Launch)
When my first book was published, my family had $32 in the bank and a maxed-out credit card. I didn't have money left, but what I did have was 27,000 followers on TikTok. When Stone & Sky released, we grossed over $40,000 in the first three months, and we've never looked … [Read more...]
Author Branding: 15 Creative Book Unboxing Videos
Whether you're a traditionally or self-published author receiving your print books or advance reader copies (ARCs) for the first time, you have a unique author branding opportunity: a book unboxing video! This type of social media content is one of the most effective ways … [Read more...]
5 Book Ad Design Tools for Authors
Your ad image plays a huge role in driving readers to click on (and buy!) your books. The good news is you don't need to be a professional designer — or hire one — to create effective book ads. There are tools out there for everyone, no matter your artistic capabilities — … [Read more...]
11 Clever Ideas for Promoting Sequels or Later-Series Books
If you’re publishing a sequel, whether it’s the second book in a duology or a later-in-series book, its launch is a chance to capitalize on the success of the previous book(s). You’ll already have a built-in fan base eager for more, but you need to make sure they’re aware a … [Read more...]
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