Preorder book sales can be an essential driver of a book’s early success — a higher volume of preorder sales can build buzz and lead to more reviews, bigger retailer orders, and even placement on bestseller lists. But driving those sales is a tough proposition. How do you … [Read more...]
Book Marketing Ideas
Trying to increase book sales? There’s a wide range of book marketing tactics you can use to reach new readers or existing fans. Browse our content to find tips and examples from successful authors and publishers! Here are a few of our top posts on book marketing ideas:
How Indie Presses and Authors Can Collaborate on Marketing Campaigns
At Tule, our main goal is to publish fantastic stories by the best writers. We want to delight our readers and satisfy our authors’ desire for creativity, freedom, and commercial success. By working collaboratively with our authors on marketing campaigns, we’ve been able … [Read more...]
7 Top Book Marketing Takeaways from BookExpo 2017
BookExpo held their annual publishing conference last week in New York City. There were plenty of sessions and panels focused on book marketing, so we gathered several exciting takeaways we wanted to share with our readers. From consumer data to personalized marketing … [Read more...]
How to Know Which Publishing Conferences are Worth Attending
Publishing conferences and events can be a valuable resource for many people in the publishing industry. In fact, you can often find BookBub representatives giving workshops or sitting on panels at these events, because we find the chance to connect with authors and other … [Read more...]
How I Got 25K More BookBub Followers (and Why I Did)
As an author who’s written 57 traditionally- and self-published books over 27 years, I love the creative process of writing — the part of my career that involves quiet solitude, characters who do what they're told, and a relaxed writing wardrobe. Don't get me wrong, it's … [Read more...]
Promoting a Series to Keep Readers Hooked
We authors often discuss how to promote individual novels. We know about running advertising campaigns, building mailing lists and websites, pricing and discounting, and so on. But trying to promote a series of novels is a different beast — you need to convince readers to … [Read more...]
Using Back Matter to Sell More Books [Infographic]
![Using Back Matter to Sell More Books [Infographic]](https://insights.bookbub.com/wp-content/uploads/2017/03/back-matter-promotions-increase-sales_v2-300x158.png)
An ebook’s back matter — the pages that follow the end of the narrative — is prime real estate for promoting other books. We surveyed 250 authors to gather data on how back matter promotions helped increase sales of their other books, and what sort of back matter promotions … [Read more...]
How Traditionally Published Authors Market Their Books (Free Flipbook!)
With the high volume of books launching each year, competition for readers’ attention is skyrocketing while publicity teams’ bandwidths are stretched thin — so publishers these days are asking their authors to take on more and more of their own promotional activities. In … [Read more...]
20 Ways Authors Use Videos to Engage with Readers
Video is a great way to grab readers’ attention and engage with them in a personal way online. It could lead to an increase in book sales, as shoppers who watch videos are 1.81 times more likely to purchase than non-viewers. And since 92% of mobile video consumers share … [Read more...]
7 Top Book Marketing Tips from DBW 2017
Digital Book World held their annual conference on publishing and digital content strategies this week in New York City. For the first time, they hosted an entire track on book marketing, so we gathered many exciting takeaways we wanted to share with our readers. From … [Read more...]
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