Generative AI and large language models (LLMs) have developed rapidly in the last few years, and now represent one of the most controversial topics in the publishing world. We regularly survey our partners to understand how they’re using different platforms and technology … [Read more...]
Data & Infographics
Book data, market trends, and conference coverage, oh my! Stay up to date with the latest industry trends through BookBub.
How BookBub’s Featured Deal Selection Process Works
We know the BookBub Featured Deals curation process might seem shrouded in mystery, and we often get questions from our partners about how it actually works: Why are some books selected for a Featured Deal and not others? What can you do to boost your chances of being … [Read more...]
Social Media for Authors in 2025: Data from 850+ Authors
In 2025, social media has become a near-ubiquitous part of life online, including for authors. We asked more than 850 authors to tell us how they’re using social media, and over 78% reported using at least one platform at least weekly — representing a significant block of … [Read more...]
BookBub vs. Amazon vs. Facebook Ads: Authors Weigh In
Promoting your books is a crucial component of reaching more readers and getting in front of your audience. While there’s no single promotional tool that is universally effective for books, one strategy that many authors rely on is display advertising. And this strategy is … [Read more...]
How Authors Use Preorders to Promote New Books in 2023
Preorders are a staple in the publishing industry to build buzz for new books, giving authors and publishers extra time to drum up excitement, attention, and book sales in the lead-up to release day. To discover what’s working in preorder marketing today, we surveyed over … [Read more...]
The State of Author Newsletters: Data from 500+ Authors [Infographic]
Email is a powerful marketing tool for authors to stay in touch with their readers. To learn more about how authors leverage email newsletters, we asked our partners to share their experiences. Over 500 authors responded to a survey with insights into the purpose of their … [Read more...]
Trend Watch Spring 2023: What’s Popular with BookBub Readers
What’s working well right now on BookBub? There’s no better team to answer that question than our editors, and we’ve gathered a list of top trends readers have been interested in across categories from romance to nonfiction to thrillers. Read on to find out what titles might … [Read more...]
10 Things to Know About BookBub Readers [Infographic]
Our goal at BookBub is to share insights and information that will help our partners run smart book marketing campaigns, enabling them to reach millions of relevant readers. In that spirit, below are 10 key trends about BookBub subscribers that we discovered by surveying our … [Read more...]
How Your Book Price Impacts Your Ad Results
We know that the price of a discount has a huge impact on the click and sales rates for Featured Deals — but what about for BookBub Ad campaigns? Should you always include a price in your ad image? Which deal prices drive the most clicks? We analyzed over 1,000 recent ad … [Read more...]
7 Book Promotion Trends & Tips from BookExpo 2019
At last week’s BookExpo 2019, the biggest annual publishing conference in the US, there were several educational panels featuring publishing professionals and book marketers. These industry thought leaders were buzzing about a wide variety of topics this year, from marketing … [Read more...]
