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Data & Infographics

Book data, market trends, and conference coverage, oh my! Stay up to date with the latest industry trends through BookBub.

How Your Book Price Impacts Your Ad Results

August 13, 2020 by Carlyn Robertson

How Your Book Price Impacts Your Ad Results

We know that the price of a discount has a huge impact on the click and sales rates for Featured Deals — but what about for BookBub Ad campaigns? Should you always include a price in your ad image? Which deal prices drive the most clicks? We analyzed over 1,000 recent ad … [Read more...]

7 Book Promotion Trends & Tips from BookExpo 2019

June 5, 2019 by Diana Urban

7 Book Promotion Trends & Tips from BookExpo 2019

At last week’s BookExpo 2019, the biggest annual publishing conference in the US, there were several educational panels featuring publishing professionals and book marketers. These industry thought leaders were buzzing about a wide variety of topics this year, from marketing … [Read more...]

Top Promo Tips for Writers from Muse & the Marketplace 2019

April 11, 2019 by Tyrone Li

Top Promo Tips for Writers from Muse and the Marketplace 2019

GrubStreet held their annual Muse & the Marketplace conference for writers last weekend in Boston, where authors, agents, and editors hosted talks and panels on craft, the publishing process, and book promotion strategies. We gathered lots of helpful publishing … [Read more...]

Trend Watch Spring 2019: What BookBub Readers Are Buying

April 4, 2019 by BookBub Partners

publishing trends watch spring 2019 bookbub readers

We often get questions from authors and publishers about what’s working well right now on BookBub. To that end, we’ve spoken with our editors to find out what BookBub readers have been buying lately across a few of our categories. We hope these insights help partners … [Read more...]

Publishing Trends: Tropes Readers Adore Across 15 Fiction Genres

November 1, 2018 by Diana Urban

Publishing Trends

Whether you’re looking to write to market or are scouring manuscript submissions for your next acquisition, knowing what tropes appeal to readers can help inform your decision. We see different trends in different categories. And studying these publishing trends, especially … [Read more...]

How Readers Discover New Books to Buy [Infographic]

July 17, 2018 by Diana Urban

How Readers Discover New Books to Buy

How are readers discovering new books these days? Where are they finding new titles most often? When are they most likely to buy? And what factors into their purchasing decisions? In order to better understand our readers’ purchasing behavior, we surveyed thousands of … [Read more...]

Why Smart Authors & Marketers Discount Their Books [Infographic]

April 27, 2018 by Diana Urban

Why Smart Authors & Marketers Discount Their Books

Running a price promotion and driving exposure with a BookBub Featured Deal lets you reach new power readers, drive backlist book sales, get readers hooked on a series, and possibly boost a book up the bestseller lists. This data reveals why discounting books is a powerful … [Read more...]

How to Boost Your Chances of Getting a BookBub Featured Deal

February 7, 2018 by Diana Urban

How to Boost Your Chances of Getting a BookBub Featured Deal

In the past, we’ve posted tips and busted myths about getting accepted for a BookBub Featured Deal, and we’ve even listed the top reasons a book is rejected! Since we still get questions on how to bolster one’s chances of getting selected for a Featured Deal, we decided to … [Read more...]

11 Things You Should Know About BookBub Subscribers

April 26, 2017 by Brianna Duff

11 Things You Should Know About BookBub Subscribers

Our goal at BookBub is to share insights and information that will help our partners run smart book marketing campaigns, enabling them to reach millions of relevant readers. In that spirit, below are 11 key trends about BookBub subscribers that we discovered by surveying our … [Read more...]

7 Top Book Marketing Tips from DBW 2017

January 19, 2017 by Diana Urban

BookBub's Recap of DBW 2017

Digital Book World held their annual conference on publishing and digital content strategies this week in New York City. For the first time, they hosted an entire track on book marketing, so we gathered many exciting takeaways we wanted to share with our readers. From … [Read more...]

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