Being an author isn’t just about writing anymore. Authors — both independently and traditionally published — have to wear a lot of hats: writer, marketer, administrator, content creator, personnel manager, and operations manager, among others. With so many roles to juggle, … [Read more...]
Data & Infographics
Book data, market trends, and conference coverage, oh my! Stay up to date with the latest industry trends through BookBub.
BookBub Trend Watch 2025: Tropes Readers Love in 11 Categories
What have BookBub readers been most interested in lately? There’s no one better to answer this question than our editors, so they’ve compiled a list of trends that are working well right now across a variety of categories, from romances to thrillers and beyond. Read on to … [Read more...]
5 Fun Facts About Chirp Freebie Friday
Over the past year, Chirp’s newest promotional tool — Freebie Friday — has grown into one of our most successful products. What began as a way to help authors market their free books is now a popular Chirp offering that continues to be a favorite among our listeners. Here … [Read more...]
How Authors Are Thinking About AI (Survey of 1,200+ Authors)
Generative AI and large language models (LLMs) have developed rapidly in the last few years, and now represent one of the most controversial topics in the publishing world. We regularly survey our partners to understand how they’re using different platforms and technology … [Read more...]
How BookBub’s Featured Deal Selection Process Works
We know the BookBub Featured Deals curation process might seem shrouded in mystery, and we often get questions from our partners about how it actually works: Why are some books selected for a Featured Deal and not others? What can you do to boost your chances of being … [Read more...]
Social Media for Authors in 2025: Data from 850+ Authors
In 2025, social media has become a near-ubiquitous part of life online, including for authors. We asked more than 850 authors to tell us how they’re using social media, and over 78% reported using at least one platform at least weekly — representing a significant block of … [Read more...]
BookBub vs. Amazon vs. Facebook Ads: Authors Weigh In
Promoting your books isn’t about finding a single silver bullet to skyrocket your sales — instead, it’s about choosing the right tools that fit your goals and budget. Display advertising is one of the most popular marketing strategies among authors, but the experience and … [Read more...]
How Authors Use Preorders to Promote New Books in 2023
Preorders are a staple in the publishing industry to build buzz for new books, giving authors and publishers extra time to drum up excitement, attention, and book sales in the lead-up to release day. To discover what’s working in preorder marketing today, we surveyed over … [Read more...]
The State of Author Newsletters: Data from 500+ Authors [Infographic]
Email is a powerful marketing tool for authors to stay in touch with their readers. To learn more about how authors leverage email newsletters, we asked our partners to share their experiences. Over 500 authors responded to a survey with insights into the purpose of their … [Read more...]
Trend Watch Spring 2023: What’s Popular with BookBub Readers
What’s working well right now on BookBub? There’s no better team to answer that question than our editors, and we’ve gathered a list of top trends readers have been interested in across categories from romance to nonfiction to thrillers. Read on to find out what titles might … [Read more...]
