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Data & Infographics

Book data, market trends, and conference coverage, oh my! Stay up to date with the latest industry trends through BookBub.

Marketing with BookBub in 2016 [Infographic]

January 11, 2017 by BookBub Partners

Marketing with BookBub in 2016

We’re excited to share this infographic highlighting our author and publisher partners’ marketing accomplishments with BookBub in 2016! We feel lucky to be working with strategic, innovative partners and we love helping you come up with new and better ways to reach readers. … [Read more...]

How Marketing Goals Affect BookBub Ad Campaigns [Infographic]

September 14, 2016 by Diana Urban

When creating a BookBub Ads campaign, it’s important to first decide on a goal, as your campaign will look different depending on what you're trying to achieve. In an ideal world, you could run a revenue-generating campaign that drives thousands of sales and lands you on a … [Read more...]

Top 8 Email Marketing Takeaways from DBW 2016

March 15, 2016 by Diana Urban

Email Marketing Takeaways from DBW 2016

Gathering email addresses and the right to market to them — what Seth Godin long ago dubbed "permission marketing" — is a crucial part of any author or publisher's marketing effort. What kinds of books and email campaigns work best? What are some of the best practices … [Read more...]

Top 8 Book Marketing Takeaways from DBW 2016

March 9, 2016 by Diana Urban

Top 8 Book Marketing Takeaways from DBW 2016

This week, Digital Book World held their annual conference on digital publishing in New York City. This year the conference was buzzing about book marketing, data, and discovery, among other topics. And from SEO to author branding, many sessions focused on connecting with … [Read more...]

What Else Are Your BookBub Readers Reading? [Infographic]

January 21, 2016 by Diana Urban

BookBub Category Crossovers

The average BookBub subscriber signs up for eight categories. What categories are your readers subscribing to? Do Fantasy readers disproportionately subscribe to Science Fiction as well? If someone signs up to receive Christian Fiction books, are there certain categories … [Read more...]

BookBub by the Numbers in 2015 [Infographic]

January 6, 2016 by Diana Urban

BookBub By The Numbers in 2015

Over 7 million members, 12.3K ebook deals, and 20 million ebooks sold — that's just a taste of what the BookBub community of authors, publishers, and readers achieved in 2015. To highlight these and other accomplishments from last year, we created the infographic below. … [Read more...]

How Engaged Are BookBub Readers in Your Genre?

September 3, 2015 by Conrad Scoville

Genre Reader

Sales differ significantly across BookBub categories. But how much is that variation due to simple differences in subscriber counts vs. discrepancies in reader engagement? We can start to answer this question by examining how average purchase rates — or the percentage of … [Read more...]

What are the Most Popular Title Trends in Your Genre?

August 27, 2015 by Hannah Reynolds

Popular Title Trends In Your Genre

Your book title — along with your cover — is the first thing a potential reader sees, and can be the deciding factor between hitting the buy button or not. Your title is a great opportunity to indicate genre, plot, atmosphere, or characters. Readers like to know what they’re … [Read more...]

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