As we wrap up another year, it's time for our annual roundup of the best BookBub Ads campaigns! These ads represent a diverse mix of advertising strategies — including different genres, price points, book formats, and bidding strategies — and showcase the many ways a BookBub … [Read more...]
11 Clever Ideas for Promoting Sequels or Later-Series Books
If you’re publishing a sequel, whether it’s the second book in a duology or a later-in-series book, its launch is a chance to capitalize on the success of the previous book(s). You’ll already have a built-in fan base eager for more, but you need to make sure they’re aware a … [Read more...]
Writer Conferences: What to Expect and My Tips for Prep
As an author, you may be used to spending time alone muttering to yourself as you write and rewrite that opening line to get it just so. But what about when you feel that craving to put on real clothes, leave the house, and speak to other humans? Zoom is great, but … [Read more...]
19 Instagram Book Promotion Ideas from Publishers
If you want to promote your books on Instagram but aren't sure what to post, take a look at what publishers are doing. We've compiled 19 ideas for Instagram content based on the strategies major publishers use to engage readers and drive book sales. The publisher accounts … [Read more...]
Book Marketing 101: How (and Why!) to Reach the Right Readers
Are you overwhelmed by the amount of book marketing you seem to have to do? There are countless ways to promote a book — but you don't need to do all of them to drive sales. Instead, focusing on tactics that reach the right readers with the right message at the right time … [Read more...]
22 Ways to Grow Your Author Email List
Your author newsletter is a crucial tool for building a strong, direct connection with readers, even before your first book is out. But it’s a good idea to think strategically about encouraging readers to sign up. When we get so many emails already, many of us ask ourselves: … [Read more...]
How I Use BookBub Ads to Sell Full-Price Books
For years, I believed BookBub Ads were only for discounted books. Every case study, every success story, every example I saw featured $0.99 books. Authors would drop their price, run a BookBub Ad, and watch the sales roll in. But not every author wants to discount. So … [Read more...]
You Keep Getting Rejected for a Featured Deal: Now What?
As many of our partners know, the submission process for BookBub Featured Deals is a competitive one, and we know it can be frustrating to apply and not be selected. If you’ve been applying for a Featured Deal for one (or more) of your books and have yet to have your book … [Read more...]
What Does a Writer Actually Do? We Surveyed 500+ Authors
Being an author isn’t just about writing anymore. Authors — both independently and traditionally published — have to wear a lot of hats: writer, marketer, administrator, content creator, personnel manager, and operations manager, among others. With so many roles to juggle, … [Read more...]
Search Is Changing. Here’s How Authors Can Benefit
If you’ve used Google or other search engines lately, you’ve probably noticed that the results, and the way books and authors appear in them, are changing. Searches no longer return just a long list of links — they include rich data, FAQs, AI summaries, and other new answer … [Read more...]
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