When running BookBub Ads campaigns, the click-through rate (CTR) is the percentage of impressions that turned into clicks. Your CTR is a good indication of how appealing your ad is to your audience, as it captures what percentage of them clicked! And when you’re running … [Read more...]
30 Book Awards You Should Know About (Trad & Self-Pub!)
Book awards are not only a wonderful honor for an author (and publisher!), but for self-published and traditionally published books alike, they can also can stir up media attention, tap into new audiences, support promotional efforts, and boost sales. Below, we’ve compiled a … [Read more...]
Cover Reveal Checklist: How to Run One & What to Update After
Cover reveals are often how books make their first impression on readers, building excitement and buzz months before launch. They can also be a great way to jump-start prerelease sales if your book is available for preorder on retailer sites! Once you reveal your cover, … [Read more...]
How I Hit a Bestseller List with a Traditionally Published Book
It’s almost every author’s dream: become a bestseller and hit those elusive lists. I’ve been chasing this dream in one way or another since I was a kid and started penning my first stories for my little sisters. But there’s more to becoming a bestselling author than just … [Read more...]
17 Fantastic Ways to Sell More Books for the Holidays
Believe it or not, ‘tis almost the holiday season, so consumers are starting to look for the perfect gifts for friends and family — or for themselves! Books make excellent presents — in fact, 25% of trade books are bought as gifts, according to Sourcebooks CEO Dominique … [Read more...]
Authors on Twitter: 55 Stunning Header Image Examples
Many authors use Twitter to connect with readers, other authors, and industry professionals. It's a great place to foster community, and Twitter’s header image offers an opportunity to spark recognition between a book and its author. This header is highly visible to … [Read more...]
20 BookBub Ads You HAVE to See for Design Inspiration
The BookBub Ads platform lets authors and book marketers easily create customized campaigns to promote their books to BookBub’s millions of readers. While many advertisers enjoy the flexibility to design their own ad image, we often get questions about what kinds of designs … [Read more...]
15 Ways Authors Use Facebook to Promote Their Books
Facebook marketing is an organic resource for authors that can’t be overlooked. But from book updates to event pages to promotional content, the number of tactics you can use to interact with readers can be overwhelming. As an author, how can you be sure you’re getting the … [Read more...]
35 Fantastic BookBub Author Profile Examples
Authors, have you claimed your BookBub Author Profile? Once you claim and complete yours (claim yours here!), BookBub may include you as a suggested author when new members sign up for BookBub or via email. Having an intriguing bio on your Author Profile can be the … [Read more...]
How a University Press Boosts Nonfiction Book Sales
A university press publishes a wide range of nonfiction, from interdisciplinary titles to those with more trade appeal. But with such a wide range of subjects, it can be challenging to find the core audience and drive sales for each title. So how does a nonfiction publisher … [Read more...]
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