Running online advertising campaigns can be challenging! Between finding the right target audience, optimizing your creative, and perfecting your budgeting, bidding, and pacing strategies, there are a ton of decisions to be made and many different elements to tweak and test. … [Read more...]
5 Unconventional Book Launch Ideas from Professional Marketers
As an author, your book marketing tool belt is probably bursting at the seams with countless strategies. You’ve set up a mailing list. You’re aware of the importance of reader reviews. You’re running ads on BookBub. You’ve got it all covered, right? Well, maybe … [Read more...]
How to Grow an Audience as a Newer Author
As a newer author, it’s easy to become either wildly overwhelmed by the amount of book marketing advice on the internet, or to try to do everything that people suggest. As one myself, I quickly realized that I couldn’t do everything. I simply didn’t have the time. So I … [Read more...]
Sample Marketing Timeline for Launching a New Book
When preparing to launch a new book, there are tons of new release marketing strategies you could choose from… but even some of the most tried-and-true promotional tactics aren’t necessarily the best for driving sales. For instance, many authors and publishers still invest … [Read more...]
10 Successful Advertisers’ Tips for Targeting Readers with BookBub Ads
If you’re trying to drive book sales — whether you just launched a new release, you’re promoting a discounted title, or you’re looking to hook new fans — running ad campaigns is a great way to reach both existing fans and new readers. But how do you choose which readers … [Read more...]
How to Write Attention-Grabbing Promo Copy for Books [Book Marketing 101]
![How to Write Attention-Grabbing Promo Copy for Books [Book Marketing 101]](https://insights.bookbub.com/wp-content/uploads/2018/08/how-to-write-promo-copy-for-books-300x158.png)
The publishing marketplace is flooded with thousands of new titles every single day, and readers are inundated with offers, messages, pictures, and pleas to buy. But startling copy can make someone stop and pay attention to your book. Since self-publishing my first book … [Read more...]
Introducing BookBub Featured New Releases
Today, we’re thrilled to announce a new tool that will allow authors and publishers to promote new releases to BookBub’s audience of power readers: Featured New Releases. We know promoting new releases is one of the toughest challenges book marketers face in an … [Read more...]
Why (and How!) to Reach the Right Readers [Book Marketing 101]
![Why (and How!) to Reach the Right Readers [Book Marketing 101]](https://insights.bookbub.com/wp-content/uploads/2018/07/how-to-reach-the-right-readers-300x158.png)
Are you overwhelmed by the amount of book marketing you seem to have to do? There are a ton of ways to promote a book — but you don’t need to do all of them in order to drive sales. Instead, focusing on tactics that reach the right readers with the right message at the right … [Read more...]
10 Top Book Marketing Takeaways from RWA 2018
At last week’s Romance Writers of America (RWA) Conference 2018 — one of the biggest annual writing conferences in the US — many sessions and panels covered book marketing and sales topics. We gathered fantastic tips from authors, agents, and prolific book marketers, and … [Read more...]
How Readers Discover New Books to Buy [Infographic]
![How Readers Discover New Books to Buy [Infographic]](https://insights.bookbub.com/wp-content/uploads/2018/07/how-readers-find-new-books-infographic-featured-image-300x158.png)
How are readers discovering new books these days? Where are they finding new titles most often? When are they most likely to buy? And what factors into their purchasing decisions? In order to better understand our readers’ purchasing behavior, we surveyed thousands of … [Read more...]
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