One of the most common questions we hear from advertisers running BookBub Ads campaigns is whether CPM (cost per thousand impressions) or CPC (cost per click) bidding is best. The short answer is “it depends” — for the long answer, keep reading! There are benefits and … [Read more...]
8 Marketing & Sales Takeaways from U.S. Book Show 2021
Last week’s U.S. Book Show — the inaugural virtual publishing conference hosted by Publishers Weekly — had several educational panels featuring publishing professionals and book marketers. These industry thought leaders were buzzing about a wide variety of topics, from … [Read more...]
How to Market Your Book to Get Worldwide Exposure
With growing book sales and millions of readers — the global ebook market was valued at $18.13 billion in 2020, and is expected to reach $23.12 billion by 2026 — international markets can be attractive targets for authors and publishers looking to expand their potential … [Read more...]
How I Boosted Audiobook Sales: Switching to Two Narrators!
I’m Samantha A. Cole, a USA Today bestselling and award-winning indie author of suspenseful and seductive romance novels. The first book in my Trident Security series launched in April 2015 with little fanfare and expectations. Like most indie authors, I had to learn the … [Read more...]
3 Things You Didn’t Know About Ebook Retailer Rankings
Ebook discoverability has always been one of the hottest topics among indie authors. With ebooks never going out of print, and more and more ebooks being published every week, the struggle for visibility on major retailers has become ever greater. Nowadays, readers will … [Read more...]
Engaging with Readers: 14 Ways Authors Express Gratitude
Authors often say that engaging with readers is one of the most gratifying aspects of their career. And while authors provide readers with entertainment, information, or an escape from reality, readers provide authors with an audience (and revenue), word-of-mouth exposure, … [Read more...]
17 Instagram Book Promotion Ideas from Publishers
Looking for Instagram book promotion ideas? That’s no surprise — according to Rival IQ, brands have a 13.5x higher median engagement rate on Instagram than on Facebook, and 27x higher than on Twitter. And in this survey, 87% of people said that they took action after … [Read more...]
Book Advertising: 5 Design Elements That Can Impact Ad Clicks
One of the trickiest parts of advertising a book via display ads is finding the right combination of elements to make someone not only stop to look, but actually click. And the best way to understand what works and what doesn’t is to test your ad images with a series of … [Read more...]
2021 Book Marketing: How Authors Are Promoting Their Novels
With each passing year, there seem to be more and more book marketing tactics you can use to amplify a title’s exposure and reach more readers. And it can be tough to keep up with all of them! So what are some of the biggest (or newest) book marketing strategies that authors … [Read more...]
How I Make Six Figures as a Self-Published Author
I’m Ines Johnson, author of paranormal romance with lots of kissing. I also write sweet western romances under the pen name Shanae Johnson. There’s kissing in those books too. Lots of authors who come on this blog are a pretty big deal. Me? I’m a pretty big failure. Funny … [Read more...]
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