When I got my first traditional publishing contract, I naively assumed that the publisher would supply me with the promotional images I’d need to market my book. I was wrong. What I got was a single JPEG image of my book cover. If I wanted fancy images to promote my book, I … [Read more...]
A Guide to Getting More Book Reviews from Readers
Getting book reviews is critical for driving book sales. Reviews can lend books legitimacy and help readers decide whether they’re worth their money and time. According to a survey, 36% of BookBub members say book reviews from other readers can convince them whether or not … [Read more...]
The Ultimate Collection of BookBub Ads Examples [Free Download]
![The Ultimate Collection of BookBub Ads Examples [Free Download]](data:image/svg+xml;nitro-empty-id=MjU0MzoxMDQ5-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMzAwIDE1OCIgd2lkdGg9IjMwMCIgaGVpZ2h0PSIxNTgiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
At BookBub, our partners love to learn how they can create more effective book advertising campaigns. Our roundups of BookBub Ads examples are some of our most popular posts on the BookBub Partners Blog! From driving exposure for preorders to reviving sales of backlist … [Read more...]
Content Marketing for Authors: How to Get Started (& Keep Up!)
Content marketing can be a wonderful way for authors to attract an audience to their books — but does this type of marketing make sense for you? You’re already creating content when you write your books, so why should you create even more content to promote them? And what … [Read more...]
Book Marketing 101: Building an Author Platform
You may have heard that it’s valuable to have a strong author platform — but what exactly does that mean, and why is it important? In this post, we’ll explain the concept of an author platform, why it’s a useful signal for agents and publishers, how it helps drive book … [Read more...]
How Promo Stacking Helps Authors Hit Bestseller Lists
Becoming a bestseller is no easy feat — there’s no magic formula for hitting a list, and the criteria or sales volume it takes are subject to change. But with a coordinated strategy, it’s not outside the realm of possibility. We’ve seen several authors successfully hit … [Read more...]
The Ultimate Guide to Building an Author Website in 2024
Do you have an author website? Take this quick survey to tell us why or why not. The majority of established authors — traditional, hybrid, or indie — have a website. Here at BookBub, we see that 85-90% of authors selected for Featured Deals have a website for their … [Read more...]
Annual Message to Our Community: Reaffirming Our Commitment to Equity and Justice in Publishing
Since 2020, we’ve shared an annual update addressing our efforts to advance equity and justice in the publishing industry. Publishing plays a key role in determining which perspectives are heard, so we believe it is critical to make sure we’re appropriately and fairly … [Read more...]
BookBub vs. Amazon vs. Facebook Ads: Authors Weigh In
Promoting your books is a crucial component of reaching more readers and getting in front of your audience. While there’s no single promotional tool that is universally effective for books, one strategy that many authors rely on is display advertising. And this strategy is … [Read more...]
How to Know When a Book Cover Is Killing Your Sales
Poor cover design is one of the most common reasons for low book sales. According to a recent survey, 57% of Americans buy books (and 80% avoid books) solely based on their covers. A book cover should immediately grab attention, convey the genre, and entice readers to … [Read more...]
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