The audiobook market is one of the fastest-growing segments of the publishing industry. According to the Audio Publishers Association, it grew an estimated 16% from 2018 to 2019. And Findaway Voices recently shared that the growth they’ve seen from self-published authors and … [Read more...]
How Promo Stacking Helps Authors Hit Bestseller Lists
Hitting a bestseller list is no easy feat, but with the right budget and coordinated strategy, it’s not outside the realm of possibility. While there’s no single formula for hitting a list, we’ve seen several authors successfully hit the USA Today or retailer bestseller … [Read more...]
How to Promote a Book Launch (and How BookBub Can Help!)
Are you planning to promote a book launch soon? There’s a huge amount of book promotion tactics you can try — but which will sell the most copies? Which will give you the best shot at hitting a bestseller list? And if you’re a traditionally published author, what marketing … [Read more...]
How I Made More Money with a Free First-in-Series Book
“Give away a year’s worth of work for FREE? Are you crazy?” This is what I would always think to myself when I heard a fellow author suggest making the first book in your series free to bring in new readers. However, I soon discovered it to be one of the best marketing tools … [Read more...]
35 Authors Using Pinterest for Book Marketing & Inspiration
If you’re not using Pinterest as a book marketing tactic, you might want to give it a try — it’s one of the largest social networks. According to the Pew Research Center, 42% of all online women and 15% of all online men use Pinterest. In case you're not familiar, it's a … [Read more...]
8 Tips for Improving the ROI of Your BookBub Ads Campaigns
BookBub Ads is a self-serve advertising platform that lets you easily reach the active book buyers on BookBub and Chirp. With complete control over your image, targeting, budget, and timeline, you can create a campaign tailored to your specific goals when marketing any … [Read more...]
Inspiring Words from Authors to Authors During Difficult Times
Authors aren’t strangers to solitude. But as the pandemic pushed us even further into isolation to protect ourselves and our communities, worry, fear, and sadness have encroached on that creative space for many. Even as things slowly start to reopen, we don’t know how … [Read more...]
A Message to Our Community: Our Efforts in the Fight Against Racism
Like so many people around the world, our team reacted with horror and despair to the killings of Ahmaud Arbery, Breonna Taylor, George Floyd, and so many other Black people killed by police or denied swift justice by the state after being killed. These dehumanizing … [Read more...]
How I Promote My Audiobooks to Skyrocket Sales
Anyone “tuned in” to publishing will tell you the audiobook market is growing by a whole heckofalot. A survey in July 2019 by the Audio Publishers Association demonstrated how audiobooks are continuing to lead the book/publishing market in growth, with $940 million in sales … [Read more...]
New: Promote Chirp Audiobooks with BookBub Ads
We're always looking for new ways to help our partners connect with readers, so today, we’re excited to announce a new targeting option for the BookBub Ads platform that we’ve been working on for the past several months — you can now directly target Chirp members and other … [Read more...]
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