One of the trickiest parts of advertising a book via display ads is finding the right combination of elements to make someone not only stop to look, but actually click. And the best way to understand what works and what doesn’t is to test your ad images with a series of … [Read more...]
2021 Book Marketing: How Authors Are Promoting Their Novels
With each passing year, there seem to be more and more book marketing tactics you can use to amplify a title’s exposure and reach more readers. And it can be tough to keep up with all of them! So what are some of the biggest (or newest) book marketing strategies that authors … [Read more...]
How I Make Six Figures as a Self-Published Author
I’m Ines Johnson, author of paranormal romance with lots of kissing. I also write sweet western romances under the pen name Shanae Johnson. There’s kissing in those books too. Lots of authors who come on this blog are a pretty big deal. Me? I’m a pretty big failure. Funny … [Read more...]
Introducing BookBird: A New Way To Reach Readers
For years, BookBub has been helping thousands of authors and publishers promote their ebooks to millions of readers. A couple of years ago, we introduced Chirp, giving partners a new channel on which to promote their audiobooks. Today we’re delighted to announce a … [Read more...]
Do BookBub Deals Work for Permafree Books Multiple Times?
For authors looking to drive more book sales, running BookBub Featured Deals for free ebooks can be incredibly powerful, often driving tens of thousands of downloads. This influx of new readers typically leads to increased sales of an author’s other books and a significant … [Read more...]
How to Self-Publish Audiobooks: 16 Tips from Indie Authors
Have you started self-publishing audiobooks? Audiobook readers are listening to more books than ever — the average number of audiobooks consumed per year increased to 8.1 in 2020, up from 6.8 in 2019, according to Edison Research’s national survey. And the fast-growing … [Read more...]
The Best Day of the Week to Discount Your Ebook
Should you schedule a price promotion for a Friday to reach readers before the weekend? Or is Monday better because people are checking their email? Our partners have many theories about the best day of the week to promote an ebook, but there is little consensus. So we did … [Read more...]
30 Ways Authors Use Videos to Engage with Readers
Video is a great way to grab readers’ attention and engage with them in a personal way online. It could lead to an increase in book sales, as 84% of consumers have been convinced to buy a product by watching a video. And since people are twice as likely to share videos than … [Read more...]
5 Buzz-Building Tips From an Instant NYT Bestselling Debut
Launching a book into the world is equally exhilarating and terrifying. There’s no magic formula to make sure your pre-launch efforts land the way you intend. It sorta feels like you’re shouting as loud as you can in a crowded room with your best three or four or 40 friends … [Read more...]
9 Reasons a Book Was Rejected for a BookBub Featured Deal
BookBub editors get on average 300 Featured Deal submissions per day and are only able to accept a small percentage of them for promotions. Why might we select one book above another? What criteria do we look at? In this post, we’ll reveal some of the most common reasons … [Read more...]
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