A common and misguided critique of nonfiction is that it’s boring or lacks narrative. But as anyone who reads nonfiction will know, narrative is one of the most important parts. Even if your book is all facts, you still need a thread of human interest to tie them together! … [Read more...]
14 BookBub Myths Busted
We know there are a number of myths and misconceptions out there about how BookBub works — from tricks on how to boost your submission to what kind of behavior will get authors on a “blacklist” (this one baffles us!). We wanted to put some of the rumors we hear about most … [Read more...]
14 Creative Hooks That Drive More Ad Clicks
Display advertising can be an incredibly effective way to reach new readers and sell more books. But you only have a couple of seconds once a reader sees your ad to capture their attention — which is why your ad needs a compelling hook that will catch their eye and get them … [Read more...]
How to Query an Agent: 10 Tips for the Submission Process
Many writers have the same fantasy: It involves writing “The End!” at completion of a first draft, sending it out to a top agent, and watching a six-figure contract magically appear in their inbox. Violà! But for most writers, this isn’t how it goes (even though we wish it … [Read more...]
7 Easy Ideas for Authors to Grow an Instagram Audience
Social media is an extremely powerful tool, but it can also take up a lot of time. And when you’re busy, well, writing your books, you don’t necessarily have that kind of time on your hands. I have good news — you don’t need dozens of extra hours in your week to grow your … [Read more...]
6 Types of Reader Magnets to Attract New Email Subscribers
A large, engaged email list is a valuable asset for any author. It’s an audience of readers that you control — unlike audiences you might be able to reach on social platforms or retailers. And it can be deployed any way you want: to grow reviews for a new release, to drive … [Read more...]
How Authors are Thinking About AI (Survey of 1,200+ Authors)
Generative AI and large language models (LLMs) have developed rapidly in the last few years, and now represent one of the most controversial topics in the publishing world. We regularly survey our partners to understand how they’re using different platforms and technology … [Read more...]
BookBub Ads Demystified: Targeting Tips from Top Advertisers
If you’re trying to drive book sales, running ad campaigns is a great way to reach both existing fans and new readers. One feature that makes BookBub Ads an especially powerful book marketing tool is the ability to create custom audiences for your campaigns by targeting … [Read more...]
How BookBub’s Featured Deal Selection Process Works
We know the BookBub Featured Deals curation process might seem shrouded in mystery, and we often get questions from our partners about how it actually works: Why are some books selected for a Featured Deal and not others? What can you do to boost your chances of being … [Read more...]
5 Things You Need to Include on Your Author Website
A well-optimized author website is an important marketing tool that provides readers, publishing professionals, and the media vital information about you and your books, in a space that you own and control. But designing a good website can be overwhelming — and on top of … [Read more...]
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