Running a price promotion on a book in a series can help you do more than boost sales or visibility for that one title. It can also introduce new readers to your books, increase sales across the series, or build momentum for an upcoming release. But how to price a book … [Read more...]
My 3-Step Playbook for Low-Budget BookBub Ads
As an independent author, learning effective (especially cost-effective) marketing has been a crash course of trial and error. For years, one of my greatest sources of consternation was BookBub Ads. This platform offers authors a unique opportunity to reach voracious readers … [Read more...]
How One Author Profits from a 114-Book Backlist
After surveying 500+ authors about how they spend their time, we've been asking authors to take us behind the scenes of their businesses — starting with a six-figure indie author and one who grew a successful author business part-time. Today, we wanted to learn how an author … [Read more...]
From Zero to Full-Time Author by Giving Away My Debut with BookBub
When I indie-published my debut in late 2023, I had zero expectations. I had no platform, no presence on socials, no publishing history, and this was my first novel, which I was describing as cozy gothic. Today, the five-book series that began with Wormwood Abbey is … [Read more...]
How I Sell Books in Every Format (& Why You Should Too)
Publishing is strategy. If you don’t have a strategy, you don’t have a business. And unless you write just for the fun of it, you must treat writing like a business — because it is. As with any business, the name of the game is to monetize what you have, and for authors, … [Read more...]
How My Backlist Helped My New Book Profit Within a Week
Over the years as an author, I’ve learned a lot and met almost every publishing goal I aspired to, including hitting the USA Today bestseller list and securing a multi-book traditional publishing deal. But one goal I was determined to reach demanded a different marketing … [Read more...]
3 Simple Steps to Maximize Free Book Downloads
Offering your book for free is a great way to hook readers into a series, grow your mailing list, and reach readers who wouldn’t take a chance on you at full price. But a free price tag doesn't do much on its own — you still have to get the book in front of readers. There … [Read more...]
Climbing Retailer Rankings with Featured Deals & BookBub Ads
For part-time authors who fit writing, marketing, and the business of being an author alongside a full-time career, every moment counts. So when YA fantasy author Kika Emers set out to promote a five-day free period for her contemporary fantasy novel Remember Pompeii, she … [Read more...]
How I Built a Street Team That Shows Up for Every Launch
I write contemporary romance as Melissa Dymond and dark romance as Lexi Davis, and across both pen names, I’ve built a street team of more than 600 readers. Alongside my newsletter, which has more than 25,000 subscribers, that community has become one of the most valuable … [Read more...]
How to Interpret Your BookBub Ads Results
Once you’ve learned how to create a BookBub Ads campaign, the next step is learning how to interpret its results. You’ll see metrics in your dashboard begin to populate shortly after your ad goes live — but when you look at those stats, can you understand what they’re … [Read more...]
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