“My latest release tanked.” “This book is a flop.” “Guess that one was a waste of time writing.” You’ve heard these phrases before, and if you’ve been writing long enough, you’ve probably said one of them yourself. In a business that often relies on timing, … [Read more...]
Author Branding: 14 Creative Book Unboxing Videos
Whether you’re a traditionally or self-published author receiving your print books or advance reader copies (ARCs) for the first time, you have a unique author branding opportunity: to post a book unboxing video! These videos are a fun way to build buzz and personally … [Read more...]
The Best BookBub Ads of 2019
In 2019, thousands of authors and book marketers used BookBub Ads, our self-serve display advertising platform, to promote books to BookBub’s millions of readers. To kick off 2020, we wanted to share some of the most successful BookBub Ads campaigns from the past … [Read more...]
Top 10 Book Marketing Articles from BookBub in 2019
Here at BookBub, we love helping authors and publishers sell more books. So each week, we publish actionable book marketing tips and publishing insights on the BookBub Partners Blog. We hope these real-life case studies and marketing ideas inspire our readers and help them … [Read more...]
5 Things to Try if Your BookBub Ads CTR Drops
When running BookBub Ads campaigns, the click-through rate (CTR) is the percentage of impressions that turned into clicks. Your CTR is a good indication of how appealing your ad is to your audience, as it captures what percentage of them clicked! And when you’re running … [Read more...]
30 Book Awards You Should Know About (Trad & Self-Pub!)
Book awards are not only a wonderful honor for an author (and publisher!), but for self-published and traditionally published books alike, they can also can stir up media attention, tap into new audiences, support promotional efforts, and boost sales. Below, we’ve compiled a … [Read more...]
Cover Reveal Checklist: How to Run One & What to Update After
Cover reveals are often how books make their first impression on readers, building excitement and buzz months before launch. They can also be a great way to jump-start prerelease sales if your book is available for preorder on retailer sites! Once you reveal your cover, … [Read more...]
How I Hit a Bestseller List with a Traditionally Published Book
It’s almost every author’s dream: become a bestseller and hit those elusive lists. I’ve been chasing this dream in one way or another since I was a kid and started penning my first stories for my little sisters. But there’s more to becoming a bestselling author than just … [Read more...]
17 Fantastic Ways to Sell More Books for the Holidays
Believe it or not, ‘tis almost the holiday season, so consumers are starting to look for the perfect gifts for friends and family — or for themselves! Books make excellent presents — in fact, 25% of trade books are bought as gifts, according to Sourcebooks CEO Dominique … [Read more...]
Authors on Twitter: 55 Stunning Header Image Examples
Many authors use Twitter to connect with readers, other authors, and industry professionals. It's a great place to foster community, and Twitter’s header image offers an opportunity to spark recognition between a book and its author. This header is highly visible to … [Read more...]
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