A well-optimized author website can help an author brand themselves and sell more books. It’s an important marketing tool that provides readers, publishing professionals, and members of the media vital information. But designing one can be overwhelming — and on top of … [Read more...]
How Successful Authors Use Social Media: 24 Content Ideas
Social media can be a useful part of an author’s platform, helping them connect with readers, fellow writers, and the publishing community. But deciding what content to post next can be a struggle. So how do successful authors use social media to engage with their fans? And … [Read more...]
12 Top Audiobook Ads Readers Want to Click
If you’re looking to drive more audiobook sales, you can now target audiobook listeners with your BookBub Ads campaigns. But we often get questions about what creative designs work best. Do the same design elements from successful ebook ads work when you’re promoting … [Read more...]
How to Promote a Cookbook: 15 Ideas from Authors & Publishers
Even before the COVID crisis, which caused a dramatic increase in people cooking and baking at home (54% and 46%, respectively, according to one survey), cookbook sales were already on the rise. According to NPD, cookbook sales during the first six months of 2018 were 21% … [Read more...]
12 Authors on YouTube With Writing & Publishing Tips
If you're on the lookout for free resources on writing and publishing, YouTube has a treasure trove of helpful advice from successful, experienced authors. Many of them have generously shared craft tips, insights on the publishing process, and advice on book … [Read more...]
How Your Book Price Impacts Your Ad Results
We know that the price of a discount has a huge impact on the click and sales rates for Featured Deals — but what about for BookBub Ad campaigns? Should you always include a price in your ad image? Which deal prices drive the most clicks? We analyzed over 1,000 recent ad … [Read more...]
The Ultimate Collection of Audiobook Marketing Examples [Free Download]
The audiobook market is one of the fastest-growing segments of the publishing industry. According to the Audio Publishers Association, it grew an estimated 16% from 2018 to 2019. And Findaway Voices recently shared that the growth they’ve seen from self-published authors and … [Read more...]
How Promo Stacking Helps Authors Hit Bestseller Lists
Hitting a bestseller list is no easy feat, but with the right budget and coordinated strategy, it’s not outside the realm of possibility. While there’s no single formula for hitting a list, we’ve seen several authors successfully hit the USA Today or retailer bestseller … [Read more...]
How to Promote a Book Launch (and How BookBub Can Help!)
Are you planning to promote a book launch soon? There’s a huge amount of book promotion tactics you can try — but which will sell the most copies? Which will give you the best shot at hitting a bestseller list? And if you’re a traditionally published author, what marketing … [Read more...]
How I Made More Money with a Free First-in-Series Book
“Give away a year’s worth of work for FREE? Are you crazy?” This is what I would always think to myself when I heard a fellow author suggest making the first book in your series free to bring in new readers. However, I soon discovered it to be one of the best marketing tools … [Read more...]
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