What better time than the halfway point of the decade to pause and take stock of the ever-changing book world? We asked 18 experts and leaders from across the publishing industry to reflect on what’s changed for authors and publishers over the past five years and share their … [Read more...]
How I’m Thinking Differently About Selling Books in 2025
At the end of 2019, I remember planning my upcoming ad strategy and thinking, There are totally different ways to think about selling books than I have in the past. This single thought lit a fire that, five years later, continues to shine a path around my strategic … [Read more...]
How to Increase the CTR of a BookBub Ads Campaign
BookBub’s power readers are always on the hunt for new content, and with BookBub Ads, authors and publishers can easily promote their books to this engaged audience. BookBub Ads gives advertisers control over every element of their campaign — targeting, scheduling, budget, … [Read more...]
Introducing Chirp Freebie Friday: Promote Free Audiobooks!
At Chirp, we know authors and publishers want to give away free audiobooks to listeners, and we know listeners want to download them! That’s why we’re excited to offer a new way to increase the discoverability of free books and expand the reach of those discounts: Freebie … [Read more...]
Top 10 Book Marketing Articles from BookBub in 2024
As another year comes to a close, we're excited to continue an annual tradition: rounding up the most popular articles from the BookBub Partners Blog! This year has been full of fresh book marketing ideas and tips from authors across the publishing spectrum. Whether you're … [Read more...]
The Best BookBub Ads of 2024
2024 is drawing to a close, which means it’s time for us to share our annual roundup of the year’s best BookBub Ads! Every year, we share ads with a variety of genres, price points, book formats, and advertising strategies that exemplify the many ways an ad campaign can be … [Read more...]
Quiz: Self-Publishing vs. Traditional Publishing?
Writers have more options than ever to get their books published today, and many authors have built successful writing careers through both traditional publishing and self-publishing. There are benefits and trade-offs to each of those paths. Some authors love the creative … [Read more...]
21 Ways Authors Delighted Their Facebook Followers in 2024
Facebook is an important tool for many authors to build their email lists, sell books, and create connections with readers. What kinds of posts are working best right now to achieve these goals? Below you’ll find 21 ideas we gathered from authors who saw high numbers of … [Read more...]
How to Test Your BookBub Ads for Better Results
BookBub Ads is a powerful tool that can help you achieve a wide variety of book marketing goals. It can also be a tricky platform to master! It’s easy to fall into common pitfalls like targeting readers who don’t engage with your ads or spending too much of your budget on … [Read more...]
21 Ways Authors Use Reader Magnets to Grow Subscribers
An email newsletter is one of the most important marketing tools authors have to contact their readers. How can you convert more of your author website visitors to newsletter subscribers? One popular strategy is to offer a reader magnet. A reader magnet is a digital … [Read more...]
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