Limited-time discounts are among the most popular types of promotions authors advertise. This is a strategy we often encourage our partners to try — BookBub Ads is a great platform for reaching readers specifically looking for deals! In this post, we explore how to use … [Read more...]
Interview: How One Debut Author Built an ARC Team from Scratch
When Cindy L. Sell started as a freshman at Kansas State University, she had her sights set on a career as a tiger conservationist. “I wanted to work with the big kitties,” she says. Today, this mother of two young boys is starting to build a career that embraces a different … [Read more...]
The Marketing Strategy I Used to Launch My First Book
Long before I started writing my novels and short story collections, I was writing — but you may have heard my words, not read them. As an Emmy Award–winning documentary director, cinematographer, and writer, I've produced nearly 100 films, mostly in the adventure and … [Read more...]
4 Ways Authors Use Canva in Their Book Marketing
When I got my first traditional publishing contract, I naively assumed that the publisher would supply me with the promotional images I’d need to market my book. I was wrong. What I got was a single JPEG image of my book cover. If I wanted fancy images to promote my book, I … [Read more...]
A Guide to Getting More Book Reviews from Readers
Getting book reviews is critical for driving book sales. Reviews can lend books legitimacy and help readers decide whether they’re worth their money and time. According to a survey, 36% of BookBub members say book reviews from other readers can convince them whether or not … [Read more...]
The Ultimate Collection of BookBub Ads Examples [Free Download]
![The Ultimate Collection of BookBub Ads Examples [Free Download]](data:image/svg+xml;nitro-empty-id=MjU0ODoxMDQ5-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMzAwIDE1OCIgd2lkdGg9IjMwMCIgaGVpZ2h0PSIxNTgiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
At BookBub, our partners love to learn how they can create more effective book advertising campaigns. Our roundups of BookBub Ads examples are some of our most popular posts on the BookBub Partners Blog! From driving exposure for preorders to reviving sales of backlist … [Read more...]
Content Marketing for Authors: How to Get Started (& Keep Up!)
Content marketing can be a wonderful way for authors to attract an audience to their books — but does this type of marketing make sense for you? You’re already creating content when you write your books, so why should you create even more content to promote them? And what … [Read more...]
Book Marketing 101: Building an Author Platform
You may have heard that it’s valuable to have a strong author platform — but what exactly does that mean, and why is it important? In this post, we’ll explain the concept of an author platform, why it’s a useful signal for agents and publishers, how it helps drive book … [Read more...]
How Promo Stacking Helps Authors Hit Bestseller Lists
Becoming a bestseller is no easy feat — there’s no magic formula for hitting a list, and the criteria or sales volume it takes are subject to change. But with a coordinated strategy, it’s not outside the realm of possibility. We’ve seen several authors successfully hit … [Read more...]
The Ultimate Guide to Building an Author Website in 2024
Do you have an author website? Take this quick survey to tell us why or why not. The majority of established authors — traditional, hybrid, or indie — have a website. Here at BookBub, we see that 85-90% of authors selected for Featured Deals have a website for their … [Read more...]
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