An email newsletter is one of the most important marketing tools authors have to contact their readers. How can you convert more of your author website visitors to newsletter subscribers? One popular strategy is to offer a reader magnet. A reader magnet is a digital … [Read more...]
11 Marketing Ideas to Start Before Finishing Your First Book
Writing a book is an incredible achievement, and your main focus right now might just be getting it over the finish line. But if you want to sell a lot of copies or build a business, don’t wait until you have a finished product! Cultivating an audience for your book takes … [Read more...]
How to Ensure Your Novel’s First Chapter Grabs Readers Right Away
It’s true what they say: First impressions matter. The same can be said for novels, and as an author, getting the first chapter of your book right can make or break the reading experience. So for this article, I’ve put together some tips on how to make an impactful first … [Read more...]
How an Author Perfected the Art of Advertising Free Discounts
Limited-time discounts are among the most popular types of promotions authors advertise. This is a strategy we often encourage our partners to try — BookBub Ads is a great platform for reaching readers specifically looking for deals! In this post, we explore how to use … [Read more...]
Interview: How One Debut Author Built an ARC Team from Scratch
When Cindy L. Sell started as a freshman at Kansas State University, she had her sights set on a career as a tiger conservationist. “I wanted to work with the big kitties,” she says. Today, this mother of two young boys is starting to build a career that embraces a different … [Read more...]
The Marketing Strategy I Used to Launch My First Book
Long before I started writing my novels and short story collections, I was writing — but you may have heard my words, not read them. As an Emmy Award–winning documentary director, cinematographer, and writer, I've produced nearly 100 films, mostly in the adventure and … [Read more...]
4 Ways Authors Use Canva in Their Book Marketing
When I got my first traditional publishing contract, I naively assumed that the publisher would supply me with the promotional images I’d need to market my book. I was wrong. What I got was a single JPEG image of my book cover. If I wanted fancy images to promote my book, I … [Read more...]
A Guide to Getting More Book Reviews from Readers
Getting book reviews is critical for driving book sales. Reviews can lend books legitimacy and help readers decide whether they’re worth their money and time. According to a survey, 36% of BookBub members say book reviews from other readers can convince them whether or not … [Read more...]
The Ultimate Collection of BookBub Ads Examples [Free Download]
At BookBub, our partners love to learn how they can create more effective book advertising campaigns. Our roundups of BookBub Ads examples are some of our most popular posts on the BookBub Partners Blog! From driving exposure for preorders to reviving sales of backlist … [Read more...]
Content Marketing for Authors: How to Get Started (& Keep Up!)
Content marketing can be a wonderful way for authors to attract an audience to their books — but does this type of marketing make sense for you? You’re already creating content when you write your books, so why should you create even more content to promote them? And what … [Read more...]
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