A strong image is a key part of any successful ad campaign, because it’s all your readers see! You can use BookBub’s in-form creative builder to create strong book ad images from simple templates. But if you want to create your own designs, and you’re not quite ready to … [Read more...]
16 Indie Authors to Follow on TikTok for Ideas and Inspiration
TikTok can be a powerful platform for indies, whether your content strategy is growing a readership or educating other authors. As one of the most active reader communities online, BookTok is the place for book lovers to share what they’re reading — and for authors to … [Read more...]
Why I Finally Built an Author Website for My Pen Name
I have two pen names, a long to-do list, and never enough hours in the day. For years, I told myself I didn’t need separate websites for each pen name. Readers would figure it out, right? Besides, the idea of building another site made my brain want to melt. I envisioned … [Read more...]
How One Author Grew Annual Revenue by 27x
When author Phillip Drayer Duncan was preparing to release the fourth book in his urban fantasy series The Blade Mage, he knew it was time to kick his advertising into gear. Book one in The Blade Mage series was released in 2020, with books two and three following in … [Read more...]
The Business Advice All Writers Need to Hear
I have worked in publishing since 2010 and have helped hundreds of authors over the years, from pre-publication writers to New York Times bestsellers. As a business manager and consultant for authors, I get asked a lot of questions about how best to publish, market a book, … [Read more...]
How BookBub Editors Write Featured Deals Blurbs
When your book gets selected for a Featured Deal, BookBub editors will craft a blurb for your feature. You might have questions about this blurb — how do we decide what to include? What are the editors’ priorities when they put together a blurb? I’ve been writing blurbs … [Read more...]
17 Ways to Promote Special Edition Books (with Examples!)
Within the past few years, there has been a meteoric rise in reader demand for special edition books. Special and exclusive editions include a range of deluxe content, from updated covers and illustrated end pages to sprayed edges and bonus chapters. While BookBub is … [Read more...]
Why Email is the Best Marketing Channel for Authors
Marketing is always changing, but one channel remains a steady workhorse for keeping your biggest fans updated on your latest work — email. With social media algorithms constantly changing who sees your posts or videos, email offers consistency and predictability. Here … [Read more...]
Tips for Troubleshooting BookBub Ads Campaigns
BookBub Ads is the most flexible tool we offer, and can be an effective option for driving sales, reaching new readers, and running cost-effective ad campaigns. But that flexibility has a trade-off: It can be hard to know what to change about your campaign to create a … [Read more...]
How to Start Your Nonfiction Book With a Bang
A common and misguided critique of nonfiction is that it’s boring or lacks narrative. But as anyone who reads nonfiction will know, narrative is one of the most important parts. Even if your book is all facts, you still need a thread of human interest to tie them together! … [Read more...]
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