For authors, securing media coverage is a powerful way to build credibility, generate buzz, and increase book sales. While national press is a coveted goal, local media offers a more accessible and effective way to start gaining visibility. Your community wants to celebrate … [Read more...]
21 Great Prize Ideas for Book Promotion Contests and Giveaways
Giveaways and contests are a fantastic book promotion tactic. Whether you’re trying to promote a book launch or create buzz for a backlist title, giveaways are a great way to grab readers’ attention. In exchange for taking an action you specify — for example, sharing the … [Read more...]
“My Best Launch Ever”: How an Author Broke Into a New Genre
Convincing readers to purchase a book written by an author they haven’t heard of before is a common marketing challenge, whether you’re promoting a debut book, trying to expand your readership, or breaking into a new genre. When author Christian A. Brown released Raven’s … [Read more...]
13 Author Websites That Look Great on Mobile Devices
When authors think about their websites, most think about the version that shows up big and wide on a desktop or laptop screen — not the narrow mobile version that readers view on their phones or tablets. But today those mobile sites are very important. Mobile visitors … [Read more...]
Social Media for Authors in 2025: Data from 850+ Authors
In 2025, social media has become a near-ubiquitous part of life online, including for authors. We asked more than 850 authors to tell us how they’re using social media, and over 78% reported using at least one platform at least weekly — representing a significant block of … [Read more...]
Featured Deal Reader Review Requirements: Myths Debunked!
A question we get asked frequently by our partners is: “How many reader reviews or ratings does my book need to have to get a Featured Deal?” It’s a good question with a nuanced answer, but never fear! Your friendly BookBub Featured Deals editor is here to help. When it … [Read more...]
The Ad Testing Process One Author Used for 1.5x Higher CTRs
BookBub Ads lets you reach a huge audience of power readers who love a deal, so it’s a great tool for boosting the results of a limited-time discount. In May 2024, traditionally published author Miquel Reina ran ads to promote a monthlong $1.99 discount of his debut novel, … [Read more...]
Early Look: A Simpler Way for Authors to Create Websites
BookBub is best known in the author community as a promotional service that helps boost book sales, but we’re always exploring ways we can do more for authors. Today, we’re excited to share an early look at a new service we’re working on — an easy-to-use website builder … [Read more...]
How to Plan a Marketable Fiction Book Series
Think about the last time you read a book you didn't want to end. That longing for more is a significant part of the appeal of reading. A series allows readers to spend more time in a world they've grown to love, with characters they've become attached to. It's like catching … [Read more...]
Publishing Leaders Share 9 Bold Predictions for 2025 and Beyond
What better time than the halfway point of the decade to pause and take stock of the ever-changing book world? We asked 18 experts and leaders from across the publishing industry to reflect on what’s changed for authors and publishers over the past five years and share their … [Read more...]
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