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Author Interviews

Want to hear an author’s perspective on book marketing? BookBub chats with authors on how they approach price promotions, book cover design, and more.

Promote a New Release by Marketing the Entire Book Series

April 6, 2016 by Diana Urban

BookBub Interview with Megg Jensen

When launching a new book in a series, is it best to focus all your marketing efforts on that one book? Or can you increase sales even more by actively marketing the previous books in the series, too? Megg Jensen successfully boosted sales by promoting her entire series … [Read more...]

Using Preorders to Boost New Release Book Sales

March 29, 2016 by Diana Urban

BookBub Interview with Melissa Miller

Setting up preorders for a new release on retailer sites can be a great way to generate buzz and boost sales prior to the book’s launch date. When Melissa F. Miller was preparing to launch the sixth book in her legal thriller series, Irrevocable Trust, she decided to make … [Read more...]

Traditional to Hybrid: How to Carry Readers to a New Book

March 22, 2016 by Diana Urban

Beth Revis BookBub Interview

If you’re launching a sequel or companion to a previously published book, how can you carry your audience to the new book? And how might your marketing strategy differ if the newest book is self-published, and the prior books were traditionally published? Beth Revis had … [Read more...]

Going from a Small Indie Press to a Traditional Print Deal

March 8, 2016 by Diana Urban

Kate Moretti BookBub Interview

What does it take to get from a small, independent digital-first press to the New York Times bestseller list — and a deal for a new book with a Big Five publisher?   Kate Moretti knows. That’s exactly what happened to her when she published her debut novel, Thought I Knew … [Read more...]

Relaunching & Marketing a Book After Getting the Rights Back

March 1, 2016 by Diana Urban

BookBub Interview with Colleen Gleason

Relaunching a book — or even an entire series — can be a great way for authors to reinvigorate sales and get new loyal fans. Independently published authors and publishers can relaunch books at any time. Traditionally published authors sometimes get the opportunity to … [Read more...]

Book Marketing Trends: From Blog Tours to Mailing Lists

February 23, 2016 by Diana Urban

BookBub Interview with Lee Strauss

Being an agile marketer is imperative to selling more books, as promotional channels quickly become oversaturated and ineffective. So how can anybody keep up with book marketing trends that are constantly evolving? Self-published author Lee Strauss has some ideas. She … [Read more...]

Marketing a New Book Release that’s Part of a Long Series

February 9, 2016 by Diana Urban

Marketing a New Book Release that's Part of a Long Series

Marketing a new release that comes late in a series is often different from marketing a standalone or early series book, yet the goals are similar: catch readers’ attention and build a loyal fan base. To provide our readers with insights on the challenges (and … [Read more...]

How to Time an Ebook Price Promotion for Maximum Visibility

May 12, 2015 by Diana Urban

BookBub Interview with Kensington Publishing

If you have a large book backlist, running a price promotion is a great way to increase exposure, boost sales, and build an author’s brand. Choosing a book for a price promotion is often about timing. Do you have any new or upcoming releases to cross-promote? Do you have any … [Read more...]

Coordinating an Ebook Discount & TV Adaptation: Q&A with Blake Crouch

May 7, 2015 by Diana Urban

BookBub Interview with Blake Crouch

Many authors dream about seeing their books come to life on the big screen. For mystery author Blake Crouch, this dream has become a reality — FOX has adapted his book Pines into the TV miniseries Wayward Pines, which will premiere on May 14. The exposure a film or TV … [Read more...]

How a Bestselling Author Promotes Books in a Saturated Market

May 4, 2015 by Diana Urban

BookBub Q&A With Author Lisa Renee Jones

More and more books are published each year, and the increasing market saturation and competition makes it harder for authors and publishers to effectively market their books. New York Times and USA Today bestselling author Lisa Renee Jones is a hybrid author of the … [Read more...]

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