Poor cover design is one of the most common reasons for low book sales. According to a recent survey, 57% of Americans buy books (and 80% avoid books) solely based on their covers. A book cover should immediately grab attention, convey the genre, and entice readers to … [Read more...]
Guest Posts
From authors to literary agents to publishers, BookBub’s insightful guest posts shed light on book marketing from the perspective of those in the industry!
How to Write Attention-Grabbing Promo Copy for Books
The publishing marketplace is flooded with tens of thousands of new titles every single day — 3 million a year — and readers are inundated with offers, messages, pictures, and pleas to buy. In this competitive market, startling copy can make someone stop and pay attention to … [Read more...]
How I Sell More Books at Live Events
Last year, I sold almost $60,000 of books across 40+ live events. In other words, I sacrificed most of my weekends to drive around the Midwest (primarily), haul several hundred pounds of books and equipment, set up a beautiful but massive booth display, and sell books to … [Read more...]
How to Pitch Your Book to the Media: 5 Steps to Standing Out
The idea of working to generate publicity for your book may seem a little old-fashioned, maybe even irrelevant. After all, publicity isn’t an exact science, and doesn’t come with a tracking link or the concrete numbers offered by digital advertising. But what can’t be easily … [Read more...]
How I Sell 20 Books Per Day with BookBub Ads
After creating 1,144 BookBub Ads over the last six years, I’ve learned that surgically precise targeting and a low-priced first book are the two most important factors in my ads’ success. And I’ve learned when to scale my campaigns up and down to see consistent daily … [Read more...]
How to Work with a Book Cover Designer (and Why You Should!)
Are you considering hiring a book cover designer but you’re not sure how to work with one? Knowing how to effectively collaborate with your designer will help speed up the process, avoid any misunderstandings, and get your vision closer to reality. In this post, we’ll share … [Read more...]
10 Tips for Growing a Wide Global Audience of Readers
It’s one thing to decide to self-publish “wide” across retail and library platforms, versus being exclusive to a single retailer. It’s quite another to adopt a mindset that can help you grow a larger base of readers. Pushing the right buttons to launch your book onto … [Read more...]
5 Strategies I Use to Launch New Books in Kindle Unlimited
The book launch. Whether it’s your first precious baby leaving the nest or number double-digit joining a long line in your series, the launch is always stressful… but each one is also a great opportunity. If you talk to ten different authors, you’ll likely get ten … [Read more...]
Why I Gave My Professional Book Covers a Makeover
In 2015, I worked with a professional cover designer for the first time on my historical fiction series, The Troubadours Quartet. I loved the result, but I didn’t know then: who would read my books and what kinds of covers would attract them how my cover designer … [Read more...]
How a BookBub Featured Deal Revived My Writing Career
One thing I see a lot of authors ask in writing groups, especially new authors, is, “Should I apply for a BookBub Featured Deal? Is it worth the cost?” My answer, unequivocally, 100 percent, is: Yes. Yes, you should. BookBub saved my writing career. If I hadn’t gotten a … [Read more...]
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