Over the years as an author, I’ve learned a lot and met almost every publishing goal I aspired to, including hitting the USA Today bestseller list and securing a multi-book traditional publishing deal. But one goal I was determined to reach demanded a different marketing … [Read more...]
Guest Posts
From authors to literary agents to publishers, BookBub’s insightful guest posts shed light on book marketing from the perspective of those in the industry!
How I Built a Street Team That Shows Up for Every Launch
I write contemporary romance as Melissa Dymond and dark romance as Lexi Davis, and across both pen names, I’ve built a street team of more than 600 readers. Alongside my newsletter, which has more than 25,000 subscribers, that community has become one of the most valuable … [Read more...]
The Book Marketing System Behind My Crime Thriller Career
I came to thriller writing after a decade as a clinical therapist — and it turns out a career spent understanding how brains work is a significant advantage not just for writing twisted crime fiction, but for marketing it. Over the last ten years, I’ve built a catalog of … [Read more...]
How to Use Short-Form Video to Market Your Book
Between email newsletters, online advertising, and live events, there are countless ways to market your book in the modern age. However, short-form video has emerged as one of the most effective tools for book discovery, particularly among younger audiences. In this post, … [Read more...]
A Debut Author’s Strategy for a Breakout Featured Deal
For all of 2025, like many indie authors, I struggled to get reviews. I struggled with sales. And above all else, I struggled with marketing. I considered discounting my book and using BookBub Featured Deals to help drive visibility, though I’d heard advice that I should … [Read more...]
Book Marketing for Longevity: My 7-Figure Author Business
When I started as an indie author nine and a half years ago, I had no background in publishing and was just hoping to make a little extra money. Today, I run a business that employs over a dozen people, generates multiple revenue streams, and doesn't depend on constant new … [Read more...]
How I Went from Zero to Sci-Fi Bestseller in 7 Months
In June 2025, I published my first novel, Return to the Galaxy. Seven months later, I had six science fiction books out, multiple #1 bestsellers, and, at one point, my six books were all within the top nine slots in Amazon UK’s Alien Invasion Top 100 category. Now I’m … [Read more...]
Copyright for Authors: 5 Essential Things You Should Know
Copyright for authors can be confusing, but understanding the basics is crucial to protecting your work. As a trademark and copyright attorney — and as a bookworm! — working with authors is one of the best parts of my practice. But there are a lot of things I wish the … [Read more...]
How to Promote Your Book on TikTok (I Made $40k at Launch)
When my first book was published, my family had $32 in the bank and a maxed-out credit card. I didn't have money left, but what I did have was 27,000 followers on TikTok. When Stone & Sky released, we grossed over $40,000 in the first three months, and we've never looked … [Read more...]
Writer Conferences: What to Expect and My Tips for Prep
As an author, you may be used to spending time alone muttering to yourself as you write and rewrite that opening line to get it just so. But what about when you feel that craving to put on real clothes, leave the house, and speak to other humans? Zoom is great, but … [Read more...]
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