Running price promotions has long been a popular way for authors to reach new readers and drive long-term growth. With free deals often driving 10x the downloads of a $0.99 promotion, free promotions are an especially effective strategy for growing your audience and … [Read more...]
Price Promotions
Dropping the price of your book for a limited time can dramatically increase sales and provide a halo effect! Check out the power of price promotions as a part of your book marketing plan.
Do Free Book Promotions Still Work?
I was about 12 when my hair went from entirely straight to very, very frizzy. It had become curly, but no one in my family recognized that yet. My 10-year-old brother, however, knew I had a problem. Kids at school had begun to mock me for my halo of frizz. So when, at the … [Read more...]
BookBub Trend Watch 2025: Tropes Readers Love in 11 Categories
What have BookBub readers been most interested in lately? There’s no one better to answer this question than our editors, so they’ve compiled a list of trends that are working well right now across a variety of categories, from romances to thrillers and beyond. Read on to … [Read more...]
5 Fun Facts About Chirp Freebie Friday
Over the past year, Chirp’s newest promotional tool — Freebie Friday — has grown into one of our most successful products. What began as a way to help authors market their free books is now a popular Chirp offering that continues to be a favorite among our listeners. Here … [Read more...]
How BookBub Editors Write Featured Deals Blurbs
When your book gets selected for a Featured Deal, BookBub editors will craft a blurb for your feature. You might have questions about this blurb — how do we decide what to include? What are the editors’ priorities when they put together a blurb? I’ve been writing blurbs … [Read more...]
14 BookBub Myths Busted
We know there are a number of myths and misconceptions out there about how BookBub works — from tricks on how to boost your submission to what kind of behavior will get authors on a “blacklist” (this one baffles us!). We wanted to put some of the rumors we hear about most … [Read more...]
How BookBub’s Featured Deal Selection Process Works
We know the BookBub Featured Deals curation process might seem shrouded in mystery, and we often get questions from our partners about how it actually works: Why are some books selected for a Featured Deal and not others? What can you do to boost your chances of being … [Read more...]
8 Ideas to Get More Value from Your Backlist Books
You don’t need to launch a new book to create exciting marketing opportunities — your backlist can also attract new readers and engage current fans. BookBub has been proving the power of backlist marketing for over a decade by helping older books find thousands of new … [Read more...]
Introducing Chirp Freebie Friday: Promote Free Audiobooks!
At Chirp, we know authors and publishers want to give away free audiobooks to listeners, and we know listeners want to download them! That’s why we’re excited to offer a new way to increase the discoverability of free books and expand the reach of those discounts: Freebie … [Read more...]
How an Author Perfected the Art of Advertising Free Discounts
Limited-time discounts are among the most popular types of promotions authors advertise. This is a strategy we often encourage our partners to try — BookBub Ads is a great platform for reaching readers specifically looking for deals! In this post, we explore how to use … [Read more...]
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