We talk a lot here about BookBub Featured Deals and how to use them as part of your book marketing and promotion plans. But you may be wondering: What’s in it for me, really? More sales might be the first thing that comes to mind — and yes, a Featured Deal delivers on … [Read more...]
Price Promotions
Dropping the price of your book for a limited time can dramatically increase sales and provide a halo effect! Check out the power of price promotions as a part of your book marketing plan.
9 Ideas to Get More Value from Your Backlist Books
You don’t need to launch a new book to create exciting marketing opportunities — your backlist can also attract new readers and engage current fans. BookBub has been proving the power of backlist marketing for over a decade by helping older books find thousands of new … [Read more...]
Introducing: New in Kindle Unlimited
Today, we’re excited to announce a new addition to BookBub’s suite of book promotion tools: an email called New in Kindle Unlimited. Thousands of authors and publishers use Amazon’s Kindle Unlimited to reach voracious readers who subscribe to the all-you-can-read service … [Read more...]
Maximizing a BookBub Featured Deal: Amplifying Your Promotion
If you’ve read our recent post on how to best prepare for your BookBub Featured Deal, you might be wondering if there are ways to amplify your results once the deal goes live. And there are! We surveyed over 200 authors with recent Featured Deals to hear their best … [Read more...]
Maximizing a BookBub Featured Deal: Prep for Your Promotion
A BookBub Featured Deal can drive a wealth of new readers to your book — but what you do before your promotion runs can make all the difference. To help you set yourself up for success, we asked over 200 partners with recent Featured Deals to share how they prepared for … [Read more...]
The Book Marketing System Behind My Crime Thriller Career
I came to thriller writing after a decade as a clinical therapist — and it turns out a career spent understanding how brains work is a significant advantage not just for writing twisted crime fiction, but for marketing it. Over the last ten years, I’ve built a catalog of … [Read more...]
Social Media Tips for Amplifying Your BookBub Featured Deal
So, you have a BookBub Featured Deal coming up (exciting!), and you want as many readers as possible to know about the limited-time discount. Social media can be a great place to announce your BookBub deal to get it into the hands of more readers. But this type of social … [Read more...]
A Debut Author’s Strategy for a Breakout Featured Deal
For all of 2025, like many indie authors, I struggled to get reviews. I struggled with sales. And above all else, I struggled with marketing. I considered discounting my book and using BookBub Featured Deals to help drive visibility, though I’d heard advice that I should … [Read more...]
What’s Working for Indie Authors on BookBub (with Examples!)
Wondering what BookBub readers are gravitating toward right now? We've pulled together examples of indie Featured Deals that connected strongly with our subscribers across a wide range of categories in 2025. From low-stakes adventures to seasonal mysteries to Navy SEAL … [Read more...]
Introducing Free Reads from BookBub
Running price promotions has long been a popular way for authors to reach new readers and drive long-term growth. With free deals often driving 10x the downloads of a $0.99 promotion, free promotions are an especially effective strategy for growing your audience and … [Read more...]
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