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Price Promotions

Dropping the price of your book for a limited time can dramatically increase sales and provide a halo effect! Check out the power of price promotions as a part of your book marketing plan.

119 Book Marketing Ideas to Help Authors Increase Sales

March 6, 2020 by Diana Urban

Whether you’re an author, a marketer at a publishing house, a publicist, or anyone else looking to sell books, there’s a wide array of book marketing tactics you can use to amplify a book’s exposure and reach more readers. To spark inspiration and get those creative juices … [Read more...]

Chirp Deals: Tips on Optimizing Your Audiobook Submission

January 30, 2020 by Diana Urban

Chirp Audiobook Submission Tips

Exciting news! Submissions for audiobook deals on Chirp, our new audiobook retailer, are now open to everyone! (Read more about how to submit here.) The selection process for a Chirp Deal is similar to that of a BookBub Featured Deal. And just like with Featured Deals, we … [Read more...]

How I Hit a Bestseller List with a Traditionally Published Book

November 6, 2019 by Christina McDonald (Guest Blogger)

USA Today Bestseller List Christina McDonald Feature

It’s almost every author’s dream: become a bestseller and hit those elusive lists. I’ve been chasing this dream in one way or another since I was a kid and started penning my first stories for my little sisters. But there’s more to becoming a bestselling author than just … [Read more...]

How a University Press Boosts Nonfiction Book Sales

September 25, 2019 by Caitlin Ellis

how a university press boosts nonfiction book sales

A university press publishes a wide range of nonfiction, from interdisciplinary titles to those with more trade appeal. But with such a wide range of subjects, it can be challenging to find the core audience and drive sales for each title. So how does a nonfiction publisher … [Read more...]

How to Amplify a BookBub Deal as a Traditionally Published Author

August 7, 2019 by Mike Chen (Guest Blogger)

How to Amplify a BookBub Deal as a Traditionally Published Author

Several months after the January debut of my novel Here and Now and Then, I felt like things were in a good place — critical response was strong, reader reactions were positive, and sales were at a level that seemed to satisfy my publisher, Mira Books. I'd tried to do my due … [Read more...]

9 Book Marketing Goals You Can Accomplish With BookBub Ads

July 24, 2019 by Carlyn Robertson

9 Book Marketing Goals You Can Accomplish With BookBub Ads

Whether you’re new to BookBub Ads or an experienced advertiser, you may not realize all the different ways this tool can help you market your books. BookBub Ads allows you to reach millions of power readers any time to promote any title, and with all the customization … [Read more...]

Boosting Sales of Discounted Books with BookBub Ads [Part 2: $0.99+ Books]

February 28, 2019 by Audrey Derobert

Boosting Sales of Discounted Books with BookBub Ads

Earlier this week, we shared how two authors set up successful BookBub Ads campaigns to promote free books. Today, we’ll cover three campaigns for $0.99 or $2.99 deals. From long-running discounts to limited-time offers, BookBub Ads is a great way to get your book in front … [Read more...]

Boosting Sales of Discounted Books with BookBub Ads [Part 1: Free Books]

February 26, 2019 by Audrey Derobert

Boosting Sales of Free Books with BookBub Ads

Price promotions can be a super effective way to reach new readers and entice them to buy your book. While your first thought for promoting a discount may be to run a Featured Deal, BookBub Ads can also be a great tool for marketing your sale and hitting your goals for a … [Read more...]

Why Smart Authors & Marketers Discount Their Books [Infographic]

April 27, 2018 by Diana Urban

Why Smart Authors & Marketers Discount Their Books

Running a price promotion and driving exposure with a BookBub Featured Deal lets you reach new power readers, drive backlist book sales, get readers hooked on a series, and possibly boost a book up the bestseller lists. This data reveals why discounting books is a powerful … [Read more...]

What’s the Best Price for Your Next Ebook Promotion?

April 18, 2018 by Diana Urban

What’s the Best Price for Your Next Ebook Promotion?

Running an ebook price promotion is a great way to drive revenue, maximize unit sales, and connect with new readers. And if you want to run a Featured Deal to reach BookBub’s audience of millions of power readers, you’ll need to run a limited-time discount (between $0.99 and … [Read more...]

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