We know the BookBub Featured Deals curation process might seem shrouded in mystery, and we often get questions from our partners about how it actually works: Why are some books selected for a Featured Deal and not others? What can you do to boost your chances of being … [Read more...]
Price Promotions
Dropping the price of your book for a limited time can dramatically increase sales and provide a halo effect! Check out the power of price promotions as a part of your book marketing plan.
8 Ideas to Get More Value from Your Backlist Books
You don’t need to launch a new book to create exciting marketing opportunities — your backlist can also attract new readers and engage current fans. BookBub has been proving the power of backlist marketing for over a decade by helping older books find thousands of new … [Read more...]
Introducing Chirp Freebie Friday: Promote Free Audiobooks!
At Chirp, we know authors and publishers want to give away free audiobooks to listeners, and we know listeners want to download them! That’s why we’re excited to offer a new way to increase the discoverability of free books and expand the reach of those discounts: Freebie … [Read more...]
How an Author Perfected the Art of Advertising Free Discounts
Limited-time discounts are among the most popular types of promotions authors advertise. This is a strategy we often encourage our partners to try — BookBub Ads is a great platform for reaching readers specifically looking for deals! In this post, we explore how to use … [Read more...]
How Promo Stacking Helps Authors Hit Bestseller Lists
Becoming a bestseller is no easy feat — there’s no magic formula for hitting a list, and the criteria or sales volume it takes are subject to change. But with a coordinated strategy, it’s not outside the realm of possibility. We’ve seen several authors successfully hit … [Read more...]
Tips & Tools for Measuring the ROI of Your Book Marketing
There are many ways for authors to define success, and for different book marketing campaigns, your goals may vary — for example, you might not expect to generate ROI (return on investment) from a free discount or a new release campaign if your goal is to boost exposure. But … [Read more...]
10 Things to Try If Your Book Doesn’t Get a Featured Deal
If you’re a seasoned veteran at applying for BookBub Featured Deals, then you know the process can be highly competitive. We receive hundreds of submissions per day, and we’re only able to select about 25% of them for Featured Deals. BookBub has always limited the number … [Read more...]
Pros & Cons of Book Giveaways: 27 Authors Weigh In
Book giveaways have long been a staple of many authors’ strategies for boosting exposure, engaging their fans, and growing an audience. To understand how authors use giveaway promotions in their marketing today, we asked our partners to share their experiences and the … [Read more...]
Ultimate Guide to Publishing and Marketing a Permafree Ebook
Although it might seem counterintuitive, making one of your books permanently free can be a savvy marketing move. If you’ve written a series or a large backlist of books and you publish your books wide, a permafree book is a great way to entice new readers, increase your … [Read more...]
BookBub’s Top-Selling Indie Featured Deals of 2023
As 2023 has come and gone, we wanted to take a moment to celebrate some of the successes our self-published partners saw throughout last year with their Featured Deals. These books were some of the highest performers in their respective categories, and with polished covers, … [Read more...]
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