If you’ve published a series or have an extensive backlist, repackaging some of these books into a box set can be a great way to revive sales. Especially if you make the cost of the box set less than the combined cost of the individual books, a box set promotion can attract … [Read more...]
Price Promotions
Dropping the price of your book for a limited time can dramatically increase sales and provide a halo effect! Check out the power of price promotions as a part of your book marketing plan.
How a BookBub Featured Deal Revived My Writing Career
One thing I see a lot of authors ask in writing groups, especially new authors, is, “Should I apply for a BookBub Featured Deal? Is it worth the cost?” My answer, unequivocally, 100 percent, is: Yes. Yes, you should. BookBub saved my writing career. If I hadn’t gotten a … [Read more...]
Q&A: How to Strategically Price a New Book to Drive More Sales
Our partners know that discounts can increase sales of backlist books — but what about new releases? After the initial sales peak, a discount can give new books another boost by hooking in a fresh batch of readers who might need an extra push to purchase. Blackstone … [Read more...]
Why Testing BookBub Ads Targets Pays Off [Case Study]
For many advertisers, choosing author targets is one of the trickiest parts of running effective BookBub Ads campaigns. Unlike other ad platforms that have a limited number of authors available to target, BookBub Ads lets you reach the fans of any author with a following on … [Read more...]
How I Maximized My First BookBub Featured Deal
Firstly, if you have just qualified for your first BookBub Featured Deal (BBFD), congratulations! A little about me. I’m a steamy romance author publishing under the name Juliette N. Banks — my real name with an initial. For three (gulp) decades I’ve been a consumer … [Read more...]
How We Hit the USA Today Bestseller List with a Multi-Author Anthology
We are a group of romance authors — Sierra Simone, Joanna Shupe, Eva Leigh, Nicola Davidson, and Adriana Herrera — who joined forces to write a spicy little anthology, which began as a title: Duke I’d Like to F… DILF, but make him historical! The title came to Joanna … [Read more...]
How I Promoted My International BookBub Featured Deal
When I found out my third book, a new adult romance called What the Heart Wants, had been chosen for an international BookBub Featured Deal, I was ecstatic. I knew almost as soon as I had published the novel in October 2020 that I wanted to try for a BookBub feature. I felt … [Read more...]
How to Market Your Book to Get Worldwide Exposure
With growing book sales and millions of readers — the global ebook market was valued at $18.13 billion in 2020, and is expected to reach $23.12 billion by 2026 — international markets can be attractive targets for authors and publishers looking to expand their potential … [Read more...]
The Best Day of the Week to Discount Your Ebook
Should you schedule a price promotion for a Friday to reach readers before the weekend? Or is Monday better because people are checking their email? Our partners have many theories about the best day of the week to promote an ebook, but there is little consensus. So we did … [Read more...]
119 Book Marketing Ideas to Help Authors Increase Sales
Whether you’re an author, a marketer at a publishing house, a publicist, or anyone else looking to sell books, there’s a wide array of book marketing tactics you can use to amplify a book’s exposure and reach more readers. To spark inspiration and get those creative juices … [Read more...]
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