I came to thriller writing after a decade as a clinical therapist — and it turns out a career spent understanding how brains work is a significant advantage not just for writing twisted crime fiction, but for marketing it. Over the last ten years, I’ve built a catalog of … [Read more...]
Price Promotions
Dropping the price of your book for a limited time can dramatically increase sales and provide a halo effect! Check out the power of price promotions as a part of your book marketing plan.
Social Media Tips for Amplifying Your BookBub Featured Deal
So, you have a BookBub Featured Deal coming up (exciting!), and you want as many readers as possible to know about the limited-time discount. Social media can be a great place to announce your BookBub deal to get it into the hands of more readers. But this type of social … [Read more...]
A Debut Author’s Strategy for a Breakout Featured Deal
For all of 2025, like many indie authors, I struggled to get reviews. I struggled with sales. And above all else, I struggled with marketing. I considered discounting my book and using BookBub Featured Deals to help drive visibility, though I’d heard advice that I should … [Read more...]
What’s Working for Indie Authors on BookBub (with Examples!)
Wondering what BookBub readers are gravitating toward right now? We've pulled together examples of indie Featured Deals that connected strongly with our subscribers across a wide range of categories in 2025. From low-stakes adventures to seasonal mysteries to Navy SEAL … [Read more...]
Introducing: Free Reads from BookBub
Running price promotions has long been a popular way for authors to reach new readers and drive long-term growth. With free deals often driving 10x the downloads of a $0.99 promotion, free promotions are an especially effective strategy for growing your audience and … [Read more...]
Do Free Book Promotions Still Work?
I was about 12 when my hair went from entirely straight to very, very frizzy. It had become curly, but no one in my family recognized that yet. My 10-year-old brother, however, knew I had a problem. Kids at school had begun to mock me for my halo of frizz. So when, at the … [Read more...]
BookBub Trend Watch 2025: Tropes Readers Love in 11 Categories
What have BookBub readers been most interested in lately? There’s no one better to answer this question than our editors, so they’ve compiled a list of trends that are working well right now across a variety of categories, from romances to thrillers and beyond. Read on to … [Read more...]
5 Fun Facts About Chirp Freebie Friday
Over the past year, Chirp’s newest promotional tool — Freebie Friday — has grown into one of our most successful products. What began as a way to help authors market their free books is now a popular Chirp offering that continues to be a favorite among our listeners. Here … [Read more...]
How BookBub Editors Write Featured Deals Blurbs
When your book gets selected for a Featured Deal, BookBub editors will craft a blurb for your feature. You might have questions about this blurb — how do we decide what to include? What are the editors’ priorities when they put together a blurb? I’ve been writing blurbs … [Read more...]
14 BookBub Myths Busted
We know there are a number of myths and misconceptions out there about how BookBub works — from tricks on how to boost your submission to what kind of behavior will get authors on a “blacklist” (this one baffles us!). We wanted to put some of the rumors we hear about most … [Read more...]
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