We put out a call for our partners’ most pressing questions about BookBub Featured Deals, and you delivered! So I sat down with Maya, one of our Featured Deals editors, for an "ask me anything" to tackle them head-on. In this video, Maya pulls back the curtain on how the … [Read more...]
AJ Yee
AJ is a content marketer on the BookBub Partners marketing team, where she manages the Partners Blog and enjoys researching and sharing how authors and publishers can level up their marketing.A Day in the Life of a Six-Figure Indie Author
Last year, we conducted a survey about how authors spend their time. To take a closer look at a day in the life of a successful writer, we reached out to one survey respondent who has been publishing since 2016 and now earns five figures per month from his books. Full-time, … [Read more...]
How to Find Beta Readers: Build a System That Works
Good beta readers can be transformative for your finished manuscript, but finding reliable readers you can trust is tough. Even when you already have a beta team, the process can still feel unpredictable — who will respond this time? Who will actually finish, and will the … [Read more...]
15 Ways to Sell Preorder Books You Need to See
Preorders give your book a serious advantage at launch. Many retailers count all preorders as day-one sales, which can help you hit bestseller lists, and the early buzz can create word-of-mouth momentum for weeks after release. But convincing readers to buy before they can … [Read more...]
9 Go-To Self-Publishing News Sources for Authors
Staying on top of self-publishing news — whether it’s an Amazon algorithm shift, a new platform feature, or a major policy change that affects how you publish or get paid — can help you spot opportunities early and avoid costly mistakes. But with so many blogs, newsletters, … [Read more...]
Author Branding: 15 Creative Book Unboxing Videos
Whether you're a traditionally or self-published author receiving your print books or advance reader copies (ARCs) for the first time, you have a unique author branding opportunity: a book unboxing video! This type of social media content is one of the most effective ways … [Read more...]
5 Book Ad Design Tools for Authors
Your ad image plays a huge role in driving readers to click on (and buy!) your books. The good news is you don't need to be a professional designer — or hire one — to create effective book ads. There are tools out there for everyone, no matter your artistic capabilities — … [Read more...]
The Best BookBub Ads of 2025
As we wrap up another year, it's time for our annual roundup of the best BookBub Ads campaigns! These ads represent a diverse mix of advertising strategies — including different genres, price points, book formats, and bidding strategies — and showcase the many ways a BookBub … [Read more...]
11 Clever Ideas for Promoting Sequels or Later-Series Books
If you’re publishing a sequel, whether it’s the second book in a duology or a later-in-series book, its launch is a chance to capitalize on the success of the previous book(s). You’ll already have a built-in fan base eager for more, but you need to make sure they’re aware a … [Read more...]
19 Instagram Book Promotion Ideas from Publishers
If you want to promote your books on Instagram but aren't sure what to post, take a look at what publishers are doing. We've compiled 19 ideas for Instagram content based on the strategies major publishers use to engage readers and drive book sales. The publisher accounts … [Read more...]
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