There are many ways for authors to define success, and for different book marketing campaigns, your goals may vary — for example, you might not expect to generate ROI (return on investment) from a free discount or a new release campaign if your goal is to boost exposure. But … [Read more...]
50 Stellar Examples of Author Facebook Cover Photo Designs
An author’s online platform should always look polished and professional everywhere readers can find them — including on Facebook! Whether you have a page, profile, or group, the cover photo is public and appears in various places on the site, and on fans’ Feeds whenever you … [Read more...]
Pros & Cons of Book Giveaways: 27 Authors Weigh In
Book giveaways have long been a staple of many authors’ strategies for boosting exposure, engaging their fans, and growing an audience. To understand how authors use giveaway promotions in their marketing today, we asked our partners to share their experiences and the … [Read more...]
Ultimate Guide to Publishing and Marketing a Permafree Ebook
Although it might seem counterintuitive, making one of your books permanently free can be a savvy marketing move. If you’ve written a series or a large backlist of books and you publish your books wide, a permafree book is a great way to entice new readers, increase your … [Read more...]
36 Authors Using Pinterest for Book Marketing & Inspiration
Pinterest offers a unique opportunity for authors to connect with readers and sell more books. In some ways, it acts like a social media platform: You can interact with other users, build a following, and join groups to increase your content’s reach. But unlike social media, … [Read more...]
25 Podcasts for Authors on Writing, Publishing, and Book Marketing
Podcasts are excellent sources of information, inspiration, and community for authors — all made accessible for free by a diverse array of experts! With so many podcasts on writing, publishing, and book marketing to choose from, we compiled a list of some of the first … [Read more...]
32 Book Awards You Should Know About (Trad & Self-Pub!)
Book awards are not only a wonderful honor for an author or publisher, but for self-published and traditionally published books alike, they can also stir up media attention, influence reviewers, and support promotional efforts. Below, we’ve compiled a list of well-regarded … [Read more...]
Top 10 Book Marketing Articles from BookBub in 2023
Here at BookBub, we love helping authors and publishers sell more books. Our Partners Blog is home to the actionable tips and insights our partners need to navigate industry trends, inspire their book marketing, and make the most out of BookBub’s marketing tools. This year … [Read more...]
15 Ways Book Marketers Use Social Media to Promote Preorders
When promoting a preorder to drive early sales of a book and build its visibility before launch, advertising the preorder using tools like BookBub Preorder Alerts or author newsletters is a great way to run highly targeted promotions reaching an author's existing audience. … [Read more...]
17 Fantastic Ways to Sell More Books for the Holidays
Believe it or not, ‘tis almost the holiday season! Consumers are starting to look for the perfect gifts for friends and family, so it’s a great time for authors and publishers to boost their promotional efforts and get more eyes on their books. And this holiday sweet spot … [Read more...]