I write contemporary romance as Melissa Dymond and dark romance as Lexi Davis, and across both pen names, I’ve built a street team of more than 600 readers. Alongside my newsletter, which has more than 25,000 subscribers, that community has become one of the most valuable … [Read more...]
Author Platform & Branding
Check out these author platform and branding strategy guides to learn how to cultivate an online presence, make the most of social media, and connect with readers.
8 Outside-the-Box Book Marketing Ideas You HAVE to See
Catching readers’ attention can be challenging in such a crowded book marketplace. The tried-and-true book marketing strategies — such as discounting backlist titles, sending email newsletters, and running display advertising campaigns — remain effective for generating … [Read more...]
How to Use Short-Form Video to Market Your Book
Between email newsletters, online advertising, and live events, there are countless ways to market your book in the modern age. However, short-form video has emerged as one of the most effective tools for book discovery, particularly among younger audiences. In this post, … [Read more...]
Book Marketing for Longevity: My 7-Figure Author Business
When I started as an indie author nine and a half years ago, I had no background in publishing and was just hoping to make a little extra money. Today, I run a business that employs over a dozen people, generates multiple revenue streams, and doesn't depend on constant new … [Read more...]
How to Find Beta Readers: Build a System That Works
Good beta readers can be transformative for your finished manuscript, but finding reliable readers you can trust is tough. Even when you already have a beta team, the process can still feel unpredictable — who will respond this time? Who will actually finish, and will the … [Read more...]
Copyright for Authors: 5 Essential Things You Should Know
Copyright for authors can be confusing, but understanding the basics is crucial to protecting your work. As a trademark and copyright attorney — and as a bookworm! — working with authors is one of the best parts of my practice. But there are a lot of things I wish the … [Read more...]
How to Promote Your Book on TikTok (I Made $40k at Launch)
When my first book was published, my family had $32 in the bank and a maxed-out credit card. I didn't have money left, but what I did have was 27,000 followers on TikTok. When Stone & Sky released, we grossed over $40,000 in the first three months, and we've never looked … [Read more...]
Author Branding: 15 Creative Book Unboxing Videos
Whether you're a traditionally or self-published author receiving your print books or advance reader copies (ARCs) for the first time, you have a unique author branding opportunity: a book unboxing video! This type of social media content is one of the most effective ways … [Read more...]
11 Clever Ideas for Promoting Sequels or Later-Series Books
If you’re publishing a sequel, whether it’s the second book in a duology or a later-in-series book, its launch is a chance to capitalize on the success of the previous book(s). You’ll already have a built-in fan base eager for more, but you need to make sure they’re aware a … [Read more...]
22 Ways to Grow Your Author Email List
Your author newsletter is a crucial tool for building a strong, direct connection with readers, even before your first book is out. But it’s a good idea to think strategically about encouraging readers to sign up. When we get so many emails already, many of us ask ourselves: … [Read more...]
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