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Author Platform & Branding

Check out these author platform and branding strategy guides to learn how to cultivate an online presence, make the most of social media, and connect with readers.

Writing Your Author Bio? Here Are 20 Great Examples. (Plus a Checklist!)

October 15, 2020 by Diana Urban

Author Bio Examples

Writing your author bio can be a daunting task, but a well-crafted bio can help readers learn more about what makes you and your books so interesting. You should regularly maintain your bio on places like your BookBub Author Profile so fans and potential readers seeking you … [Read more...]

How Authors Boost Their BookBub Promotions on Instagram

October 9, 2020 by Diana Urban

Instagram-Featured-Image

Do you have an upcoming BookBub promotion? If so, there are various ways to amplify yours and make the most of the opportunity to generate a high volume of sales. One popular way authors boost their BookBub campaigns is via Instagram. Instagram not only provides a fun way to … [Read more...]

Author Websites: Are You Missing These 5 Crucial Elements?

September 24, 2020 by Diana Urban

Author Website Feature Image

A well-optimized author website can help an author brand themselves and sell more books. It’s an important marketing tool that provides readers, publishing professionals, and members of the media vital information. But designing one can be overwhelming — and on top of … [Read more...]

How Successful Authors Use Social Media: 24 Content Ideas

September 17, 2020 by Leila Hirschfeld

Social Media Featured Image

Social media can be a useful part of an author’s platform, helping them connect with readers, fellow writers, and the publishing community. But deciding what content to post next can be a struggle. So how do successful authors use social media to engage with their fans? And … [Read more...]

How to Promote a Cookbook: 15 Ideas from Authors & Publishers

August 27, 2020 by Diana Urban

How to Promote a Cookbook: 15 Ideas from Authors & Publishers

Even before the COVID crisis, which caused a dramatic increase in people cooking and baking at home (54% and 46%, respectively, according to one survey), cookbook sales were already on the rise. According to NPD, cookbook sales during the first six months of 2018 were 21% … [Read more...]

15 Ways Authors are Using Instagram to Overcome Physical Distancing Challenges

April 16, 2020 by Evelyn Maguire

15 Ways Authors are Using Instagram to Overcome Physical Distancing Challenges

Physical distancing is imperative to contain the spread of COVID-19, and as such, book conferences, festivals, launch parties, and book tours have been canceled for the next few months. We’ve found that many authors are turning to Instagram to bridge the gap caused by these … [Read more...]

13 Tips on Using Instagram as an Indie Author

February 12, 2020 by Jessica Hawkins (Guest Blogger)

Tips on Using Instagram as an Indie Author

Instagram has become one of my favorite social media platforms to be on as an indie author. I find it great for crafting a multidimensional author business — because writing is about so much more than pushing books. During the early stages of building my readership on … [Read more...]

Author Branding: 14 Creative Book Unboxing Videos

January 14, 2020 by Diana Urban

Book Unboxing Videos Feature Image

Whether you’re a traditionally or self-published author receiving your print books or advance reader copies (ARCs) for the first time, you have a unique author branding opportunity: to post a book unboxing video! These videos are a fun way to build buzz and personally … [Read more...]

15 Ways Authors Use Facebook to Promote Their Books

October 9, 2019 by Evelyn Maguire

Ways Authors Use Facebook to Promote Their Books Feature

Facebook marketing is an organic resource for authors that can’t be overlooked. But from book updates to event pages to promotional content, the number of tactics you can use to interact with readers can be overwhelming. As an author, how can you be sure you’re getting the … [Read more...]

35 Fantastic BookBub Author Profile Examples

October 2, 2019 by Diana Urban

20 Fantastic BookBub Author Profile Examples

Authors, have you claimed your BookBub Author Profile? Once you claim and complete yours (claim yours here!), BookBub may include you as a suggested author when new members sign up for BookBub or via email. Having an intriguing bio on your Author Profile can be the … [Read more...]

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