Between email newsletters, online advertising, and live events, there are countless ways to market your book in the modern age. However, short-form video has emerged as one of the most effective tools for book discovery, particularly among younger audiences. In this post, … [Read more...]
Author Platform & Branding
Check out these author platform and branding strategy guides to learn how to cultivate an online presence, make the most of social media, and connect with readers.
Book Marketing for Longevity: My 7-Figure Author Business
When I started as an indie author nine and a half years ago, I had no background in publishing and was just hoping to make a little extra money. Today, I run a business that employs over a dozen people, generates multiple revenue streams, and doesn't depend on constant new … [Read more...]
How to Find Beta Readers: Build a System That Works
Good beta readers can be transformative for your finished manuscript, but finding reliable readers you can trust is tough. Even when you already have a beta team, the process can still feel unpredictable — who will respond this time? Who will actually finish, and will the … [Read more...]
Copyright for Authors: 5 Essential Things You Should Know
Copyright for authors can be confusing, but understanding the basics is crucial to protecting your work. As a trademark and copyright attorney — and as a bookworm! — working with authors is one of the best parts of my practice. But there are a lot of things I wish the … [Read more...]
How to Promote Your Book on TikTok (I Made $40k at Launch)
When my first book was published, my family had $32 in the bank and a maxed-out credit card. I didn't have money left, but what I did have was 27,000 followers on TikTok. When Stone & Sky released, we grossed over $40,000 in the first three months, and we've never looked … [Read more...]
Author Branding: 15 Creative Book Unboxing Videos
Whether you're a traditionally or self-published author receiving your print books or advance reader copies (ARCs) for the first time, you have a unique author branding opportunity: a book unboxing video! This type of social media content is one of the most effective ways … [Read more...]
11 Clever Ideas for Promoting Sequels or Later-Series Books
If you’re publishing a sequel, whether it’s the second book in a duology or a later-in-series book, its launch is a chance to capitalize on the success of the previous book(s). You’ll already have a built-in fan base eager for more, but you need to make sure they’re aware a … [Read more...]
22 Ways to Grow Your Author Email List
Your author newsletter is a crucial tool for building a strong, direct connection with readers, even before your first book is out. But it’s a good idea to think strategically about encouraging readers to sign up. When we get so many emails already, many of us ask ourselves: … [Read more...]
Search Is Changing. Here’s How Authors Can Benefit
If you’ve used Google or other search engines lately, you’ve probably noticed that the results, and the way books and authors appear in them, are changing. Searches no longer return just a long list of links — they include rich data, FAQs, AI summaries, and other new answer … [Read more...]
Why Pinterest Works for Me as an Author, and Tips for You
As an author with multiple pen names, genres, and series, I hit a breaking point with social media. I was tired of chasing algorithms, spending endless hours scrambling for daily content, and watching my content fade away. I needed something sustainable. That’s when I … [Read more...]
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