The idea of working to generate publicity for your book may seem a little old-fashioned, maybe even irrelevant. After all, publicity isn’t an exact science, and doesn’t come with a tracking link or the concrete numbers offered by digital advertising. But what can’t be easily … [Read more...]
Author Platform & Branding
Check out these author platform and branding strategy guides to learn how to cultivate an online presence, make the most of social media, and connect with readers.
15 Ways Book Marketers Use Social Media to Promote Preorders
When promoting a preorder to drive early sales of a book and build its visibility before launch, advertising the preorder using tools like BookBub Preorder Alerts or author newsletters is a great way to run highly targeted promotions reaching an author's existing audience. … [Read more...]
How to Hype a New Release as a Traditionally Published Author
When traditionally published author Mia P. Manansala launched her latest title, Murder and Mamon, she knew that taking an active role in the launch could only increase her visibility. Readers want to personally connect with authors they love — even if your publisher is … [Read more...]
140 Book Marketing Ideas to Help Authors Increase Sales
Whether you’re an author, a marketer at a publishing house, a publicist, or anyone else looking to sell books, there’s a wide array of book marketing tactics you can use to amplify a book’s exposure and reach more readers. To spark inspiration and get those creative juices … [Read more...]
Direct Sales Strategies We Love from 36 Authors
Direct sales are an increasingly popular way for indie authors to generate more revenue, collect reader data, and safeguard against the unpredictability of selling on major retailers. Even those with ebooks enrolled in Amazon KDP Select can expand into selling print and … [Read more...]
How to Write a Book Description: Tips from BookBub Editors
You’ve done it — you’ve written the book, you’ve commissioned a beautiful cover, and you’re ready to start finding readers and selling copies. But wait! There’s that pesky little detail in the process of publishing your book: providing a book description. Figuring out how to … [Read more...]
Promoting a New Book to Current Fans and New Readers [Case Study]
![Promoting a New Book to Current Fans and New Readers [Case Study]](https://i0.wp.com/insights.bookbub.com/wp-content/uploads/2023/06/Promoting_A_New_Book_to_Current_Fans_and_New_Readers.png?fit=300%2C158&ssl=1)
When New York Times bestselling author Cynthia Eden released Touched by Ice, the fourth book in her self-published Ice Breakers Cold Case Romance series, she put together a launch strategy designed to raise awareness from her current fans and bring new readers to the … [Read more...]
How Successful Authors Use Social Media: 29 Content Ideas
Social media can be a useful part of an author’s platform, helping them connect with readers, fellow writers, and the publishing community. But deciding what content to post next can be a struggle. So how do successful authors use social media to engage with their fans? And … [Read more...]
The State of Author Newsletters: Data from 500+ Authors [Infographic]
Email is a powerful marketing tool for authors to stay in touch with their readers. To learn more about how authors leverage email newsletters, we asked our partners to share their experiences. Over 500 authors responded to a survey with insights into the purpose of their … [Read more...]
How to Work with a Book Cover Designer (and Why You Should!)
Are you considering hiring a book cover designer but you’re not sure how to work with one? Knowing how to effectively collaborate with your designer will help speed up the process, avoid any misunderstandings, and get your vision closer to reality. In this post, we’ll share … [Read more...]
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