If you’re publishing a sequel, whether it’s the second book in a duology or a later-in-series book, its launch is a chance to capitalize on the success of the previous book(s). You’ll already have a built-in fan base eager for more, but you need to make sure they’re aware a … [Read more...]
Author Platform & Branding
Check out these author platform and branding strategy guides to learn how to cultivate an online presence, make the most of social media, and connect with readers.
22 Ways to Grow Your Author Email List
Your author newsletter is a crucial tool for building a strong, direct connection with readers, even before your first book is out. But it’s a good idea to think strategically about encouraging readers to sign up. When we get so many emails already, many of us ask ourselves: … [Read more...]
Search Is Changing. Here’s How Authors Can Benefit
If you’ve used Google or other search engines lately, you’ve probably noticed that the results, and the way books and authors appear in them, are changing. Searches no longer return just a long list of links — they include rich data, FAQs, AI summaries, and other new answer … [Read more...]
Why Pinterest Works for Me as an Author, and Tips for You
As an author with multiple pen names, genres, and series, I hit a breaking point with social media. I was tired of chasing algorithms, spending endless hours scrambling for daily content, and watching my content fade away. I needed something sustainable. That’s when I … [Read more...]
16 Indie Authors to Follow on TikTok for Ideas and Inspiration
TikTok can be a powerful platform for indies, whether your content strategy is growing a readership or educating other authors. As one of the most active reader communities online, BookTok is the place for book lovers to share what they’re reading — and for authors to … [Read more...]
Why I Finally Built an Author Website for My Pen Name
I have two pen names, a long to-do list, and never enough hours in the day. For years, I told myself I didn’t need separate websites for each pen name. Readers would figure it out, right? Besides, the idea of building another site made my brain want to melt. I envisioned … [Read more...]
Why Email is the Best Marketing Channel for Authors
Marketing is always changing, but one channel remains a steady workhorse for keeping your biggest fans updated on your latest work — email. With social media algorithms constantly changing who sees your posts or videos, email offers consistency and predictability. Here … [Read more...]
7 Easy Ideas for Authors to Grow an Instagram Audience
Social media is an extremely powerful tool, but it can also take up a lot of time. And when you’re busy, well, writing your books, you don’t necessarily have that kind of time on your hands. I have good news — you don’t need dozens of extra hours in your week to grow your … [Read more...]
6 Types of Reader Magnets to Attract New Email Subscribers
A large, engaged email list is a valuable asset for any author. It’s an audience of readers that you control — unlike audiences you might be able to reach on social platforms or retailers. And it can be deployed any way you want: to grow reviews for a new release, to drive … [Read more...]
5 Things You Need to Include on Your Author Website
A well-optimized author website is an important marketing tool that provides readers, publishing professionals, and the media vital information about you and your books, in a space that you own and control. But designing a good website can be overwhelming — and on top of … [Read more...]
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