Social media can be a useful part of an author’s platform, helping them connect with readers, fellow writers, and the publishing community. But deciding what content to post next can be a struggle. So how do successful authors use social media to engage with their fans? And … [Read more...]
Author Platform & Branding
Check out these author platform and branding strategy guides to learn how to cultivate an online presence, make the most of social media, and connect with readers.
The State of Author Newsletters: Data from 500+ Authors [Infographic]
Email is a powerful marketing tool for authors to stay in touch with their readers. To learn more about how authors leverage email newsletters, we asked our partners to share their experiences. Over 500 authors responded to a survey with insights into the purpose of their … [Read more...]
How to Work with a Book Cover Designer (and Why You Should!)
Are you considering hiring a book cover designer but you’re not sure how to work with one? Knowing how to effectively collaborate with your designer will help speed up the process, avoid any misunderstandings, and get your vision closer to reality. In this post, we’ll share … [Read more...]
10 Tips for Growing a Wide Global Audience of Readers
It’s one thing to decide to self-publish “wide” across retail and library platforms, versus being exclusive to a single retailer. It’s quite another to adopt a mindset that can help you grow a larger base of readers. Pushing the right buttons to launch your book onto … [Read more...]
9 Unique Ways Authors Engage Readers Through Live Streaming
Live streaming is a great way for authors to connect with and grow their audiences of readers. With a live streaming platform, you can reach fans all over the world and interact with them in real-time via video, live chat, commenting features, and more. With several … [Read more...]
Why I Gave My Professional Book Covers a Makeover
In 2015, I worked with a professional cover designer for the first time on my historical fiction series, The Troubadours Quartet. I loved the result, but I didn’t know then: who would read my books and what kinds of covers would attract them how my cover designer … [Read more...]
14 Indie Authors to Follow on TikTok for Ideas and Inspiration
It’s no secret that TikTok’s book scene, dubbed BookTok, has become a commanding force in the world of publishing. As one of the most active communities on TikTok with nearly 65 billion views to date, BookTok has become the place for book lovers to share what they’re … [Read more...]
7 Clever Ways Authors Can Learn More About Readers Online
Just because something works for one author doesn’t mean it will work for another, which is why it’s so important to understand your unique audience and measure the impact of your book marketing. If only reader behavior wasn’t so notoriously hard to measure! Retailers … [Read more...]
9 Ways Authors Use Crowdfunding Platforms to Reward Readers
Crowdfunding has become an increasingly popular way for artists, entrepreneurs, and other creators to finance their projects and engage their fans. As evidenced by Brandon Sanderson’s recent Kickstarter success, crowdfunding can be a powerful tool for authors. In addition to … [Read more...]
7 Surprising Perks of Recommending Books on BookBub
Recommending books is a fantastic way to share your favorite reads with your followers on BookBub. As an author, you have a lot of influence in helping your fans discover new books — 76% of BookBub users buy books after getting a recommendation from an author they like, … [Read more...]
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