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Book Covers

First impressions matter! From design tools to trends to cover release strategies, check out how to ace your book cover and attract readers. 

 

Cover Reveal Checklist: How to Run One & What to Update After

November 13, 2019 by Diana Urban

Cover Reveal Checklist Feature Image

Cover reveals are often how books make their first impression on readers, building excitement and buzz months before launch. They can also be a great way to jump-start prerelease sales if your book is available for preorder on retailer sites! Once you reveal your cover, … [Read more...]

20 Fantastic Book Cover Design Resources

May 22, 2019 by Diana Urban

20 Fantastic Book Cover Design Resources

Most authors and book marketers know that covers are important — and that it can be worth spending money for a professionally designed cover. After all, a book’s cover design has a proven impact on sales. But where can you go for help with your book cover design? We’re … [Read more...]

12 Questions to Ask When Hiring a Book Cover Designer

January 23, 2019 by Diana Urban

Questions to Ask When Hiring a Book Cover Designer

Your book’s cover provides a reader with a first impression of your work, and despite all advice to the contrary, people will judge your book by its cover. Reedsy found that professionally designed covers increased display ad clicks between 12.5% to 53%, and early BookBub … [Read more...]

5 Ways a Professional Cover Design Can Boost Book Sales

November 1, 2017 by Ricardo Fayet (Guest Blogger)

5 Ways a Professional Cover Design Can Boost Book Sales

One of the biggest fallacies still held by some in the publishing world is that cover design doesn’t really matter. In other words, a great book will still thrive even if it has a terrible cover. But in the absence of overwhelming word of mouth or a gangbusters publicity … [Read more...]

5 Ways a Book Cover Could Hurt Sales — And How to Fix It

August 16, 2017 by Johnny B. Truant (Guest Blogger)

5 Ways a Book Cover Can Hurt Sales — and How to Fix It

Before launching Sterling & Stone in 2011, we were a trio of indie authors, and our early years were filled with missteps. We wrote furiously, churning out more than 2 million words per year. All those drafts needed to be made into books, but at the start we only had so … [Read more...]

68 Holiday-Themed Book Covers We Love

December 7, 2016 by Danielle Perreault

Holiday-Themed Book Covers

’Tis the season to cozy up with a good book! If you’re promoting a holiday-themed book, a festive book cover can help attract your target audience. In general, holiday-themed covers include a lot of wreaths, decorated trees, festive lights, snow-covered landscapes, and … [Read more...]

How to Know Your Book’s Cover Needs a Redesign

December 16, 2015 by Diana Urban

Potential readers need to be intrigued by a book’s cover to click through and check it out. Our testing has shown that a cover alone can account for a 30% difference in clicks on a BookBub Featured Deal, and other sources have reported similar results. So if your cover … [Read more...]

What Kind of Cover Design Sells More Books In Your Genre?

June 29, 2015 by Diana Cao

What Kind of Cover Design Sells More Books In Your Genre?

A great cover design can be one of your book’s biggest marketing assets. Our testing has shown that a cover alone can account for a 30 percent difference in clicks on a BookBub listing, and other sources have reported similar results. In the past, we’ve written about some … [Read more...]

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