The BookBub Ads platform lets authors and book marketers easily create customized campaigns to promote their books to BookBub’s millions of readers. While many advertisers enjoy the flexibility to design their own ad image, we often get questions about what kinds of designs … [Read more...]
BookBub Ads
BookBub Ads is an auction-based advertising platform that lets you promote any book, any time at the bottom of BookBub's daily emails. Here are a few of our top posts on running BookBub Ads campaigns:
6 Book Ad Design Tools Authors Can Use
When it comes to book ads, designing creative that’s enticing is more than half the battle. Your ad image plays a huge role in whether readers are driven to click on your ad and, hopefully, go on to purchase your book. Because of this, you’ll want to ensure you’re designing … [Read more...]
Tutorial: How to Use BookBub Ads to Promote Any Book
BookBub Ads is a way for advertisers — authors, publishers, agents, and other publishing professionals — to reach millions of power readers via dedicated ad space in BookBub’s daily emails. You can run a BookBub Ads campaign for any book at any time. When you create a … [Read more...]
9 Book Marketing Goals You Can Accomplish With BookBub Ads
Whether you’re new to BookBub Ads or an experienced advertiser, you may not realize all the different ways this tool can help you market your books. BookBub Ads allows you to reach millions of power readers any time to promote any title, and with all the customization … [Read more...]
5 Mistakes To Avoid in Your BookBub Ads Designs
BookBub Ads reach millions of power readers every day, making this self-serve ad platform a fantastic tool for authors and publishers to promote their books. But creating ad designs that will entice readers can be a challenge. A clever tagline will catch some readers’ eyes, … [Read more...]
How to Test Your BookBub Ads for Better Results
BookBub Ads is a great tool for helping you achieve a variety of book marketing goals, but it can be tricky to master. You may find yourself falling into common pitfalls like targeting readers who don’t engage with your ad or spending a lot on a campaign without seeing the … [Read more...]
8 Ways to Target Readers Using BookBub Ads
With BookBub Ads, authors and publishers can promote any book to BookBub’s millions of power readers at any time. While this is a valuable audience of book buyers to begin with, BookBub Ads’ targeting options let advertisers refine their audience even further. There are … [Read more...]
Boosting Sales of Discounted Books with BookBub Ads [Part 2: $0.99+ Books]
Earlier this week, we shared how two authors set up successful BookBub Ads campaigns to promote free books. Today, we’ll cover three campaigns for $0.99 or $2.99 deals. From long-running discounts to limited-time offers, BookBub Ads is a great way to get your book in front … [Read more...]
Boosting Sales of Discounted Books with BookBub Ads [Part 1: Free Books]
Price promotions can be a super effective way to reach new readers and entice them to buy your book. While your first thought for promoting a discount may be to run a Featured Deal, BookBub Ads can also be a great tool for marketing your sale and hitting your goals for a … [Read more...]
How to Create Eye-Catching BookBub Ads Images
Marketing doesn’t have to be complicated! If you are like me and often overcomplicate marketing tasks, think of these words from Mad Men’s Don Draper: “Make it simple, but significant.” The way to significance in online marketing often starts with … [Read more...]
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