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BookBub Ads

BookBub Ads is an auction-based advertising platform that lets you promote any book, any time at the bottom of BookBub's daily emails. Here are a few of our top posts on running BookBub Ads campaigns:

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Tutorial: How to Use BookBub Ads

The Ultimate Guide to BookBub Ads

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How to Boost BookBub Ads ROI: 5 Tips

6 BookBub Ads Features You May Not Know About

February 11, 2021 by Carlyn Robertson

6 BookBub Ads Features You May Not Know About

Here at BookBub, we’re constantly iterating on our platform and promotional tools to make them more effective and easier for our partners to use. We wanted to share some of the improvements we made to the BookBub Ads platform over the past year that you may have missed and … [Read more...]

Who Actually Sees Your BookBub Ads Campaigns? [Video]

January 28, 2021 by Carlyn Robertson

Who Actually Sees Your BookBub Ads Campaigns?

Many authors and book marketers use ad auction platforms like BookBub Ads to promote their books to readers. BookBub Ads can be an incredibly powerful tool for running customized ad campaigns and driving book sales, but it can also be confusing if you’re newer to advertising … [Read more...]

How to Launch a New Book Using BookBub’s Marketing Tools

January 11, 2021 by Diana Urban

How to Launch a New Book Using BookBub

Are you gearing up for a book launch? It might seem like there’s an endless number of book marketing ideas you could incorporate into your promotional plan. But if you’re looking for proven ways to drive sales, BookBub offers a full suite of marketing tools that can … [Read more...]

The Best BookBub Ads of 2020

December 10, 2020 by Carlyn Robertson

Best Bookbub Ads 2020 Featured Image

2020 has been a challenging and unusual year, but books continued to be an important source of solace, education, and entertainment for BookBub members. As the year draws to a close, we want to continue our annual tradition of highlighting some examples of the excellent … [Read more...]

14 Holiday-Themed BookBub Ads Readers Loved

October 29, 2020 by Carlyn Robertson

14 Holiday-Themed BookBub Ads Readers Loved

While it might be hard to believe, ‘tis the season when readers start craving books with snowy settings and holiday festivities — and a comforting escape from reality. According to Google Trends, Google searches for “Christmas books” in the US picked up just after Halloween … [Read more...]

12 Top Audiobook Ads Readers Want to Click

September 3, 2020 by Carlyn Robertson

Audiobook Ad Featured Image

If you’re looking to drive more audiobook sales, you can now target audiobook listeners with your BookBub Ads campaigns. But we often get questions about what creative designs work best. Do the same design elements from successful ebook ads work when you’re promoting … [Read more...]

How Your Book Price Impacts Your Ad Results

August 13, 2020 by Carlyn Robertson

How Your Book Price Impacts Your Ad Results

We know that the price of a discount has a huge impact on the click and sales rates for Featured Deals — but what about for BookBub Ad campaigns? Should you always include a price in your ad image? Which deal prices drive the most clicks? We analyzed over 1,000 recent ad … [Read more...]

8 Tips for Improving the ROI of Your BookBub Ads Campaigns

July 2, 2020 by Carlyn Robertson

8 Tips for Improving the ROI of Your BookBub Ads Campaigns

BookBub Ads is a self-serve advertising platform that lets you easily reach the active book buyers on BookBub and Chirp. With complete control over your image, targeting, budget, and timeline, you can create a campaign tailored to your specific goals when marketing any … [Read more...]

Using BookBub Ads to Generate Steady Book Sales

May 7, 2020 by Patricia McLinn (Guest Blogger)

Using BookBub Ads to Generate Steady Book Sales feature image

Editor’s Note: As the COVID-19 crisis continues, it can be difficult to know how to approach book marketing. But reader behavior data indicates that people have been turning to books to entertain and distract them during these challenging times. As such, while we’ll keep … [Read more...]

Biggest BookBub Ads Mistakes Authors & Marketers are Making

March 11, 2020 by Carlyn Robertson

Running online advertising campaigns can be challenging! Between finding the right target audience, optimizing your ad designs, and perfecting your budgeting, bidding, and pacing strategies, there are a ton of decisions to make and many different elements to tweak and test. … [Read more...]

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