BookBub Ads is our most flexible marketing tool, offering authors and book marketers the opportunity to tailor their campaigns to reach custom audiences of readers for any title at any time. While you can promote any book with BookBub Ads, it’s important to set realistic … [Read more...]
BookBub Ads
BookBub Ads is an auction-based advertising platform that lets you promote any book, any time at the bottom of BookBub's daily emails. Here are a few of our top posts on running BookBub Ads campaigns:
The Best BookBub Ads of 2021
It’s time for our annual roundup of the best BookBub Ads campaigns of the year! Every December, we share a collection of top-performing ad campaigns to showcase the effective and inventive ways advertisers used this tool to promote their ebooks, audiobooks, preorders, new … [Read more...]
Getting Started with BookBub Ads: Launching a New Series
In the past few years, advertising via BookBub Ads and other display ad platforms has become an increasingly important part of many authors’ book marketing plans, but getting started with ad campaigns can be a daunting experience. To help guide authors who are dipping … [Read more...]
Getting Started with BookBub Ads: Growing a New Pen Name
Over the past few years, advertising via BookBub Ads and other display ad platforms has become an increasingly important part of many authors’ book marketing plans, but getting started with ad campaigns can be a daunting experience. To help guide authors who are dipping … [Read more...]
Getting Started with BookBub Ads: Promoting a Debut Novel
In the past few years, advertising via BookBub Ads and other display ad platforms has become an increasingly important part of many authors’ book marketing plans, but getting started with ad campaigns can be a daunting experience. To help guide authors who are dipping … [Read more...]
Getting Started with BookBub Ads: Driving Series Sales
In the past few years, advertising via BookBub Ads and other display ad platforms has become an increasingly important part of many authors’ book marketing plans, but getting started with ad campaigns can be a daunting experience. To help guide authors who are dipping … [Read more...]
6 Mistakes to Avoid in Your BookBub Ads Targeting
One of the most important elements of any successful ad campaign is the targeting. Reaching an engaged and relevant audience is critical to driving clicks and sales, as well as keeping your ads cost-effective. With BookBub Ads, you can target BookBub and Chirp members by … [Read more...]
BookBub Ads: When to Use CPM vs. CPC Bidding
One of the most common questions we hear from advertisers running BookBub Ads campaigns is whether CPM (cost per thousand impressions) or CPC (cost per click) bidding is best. The short answer is “it depends” — for the long answer, keep reading! There are benefits and … [Read more...]
Book Advertising: 5 Design Elements That Can Impact Ad Clicks
One of the trickiest parts of advertising a book via display ads is finding the right combination of elements to make someone not only stop to look, but actually click. And the best way to understand what works and what doesn’t is to test your ad images with a series of … [Read more...]
6 BookBub Ads Features You May Not Know About
Here at BookBub, we’re constantly iterating on our platform and promotional tools to make them more effective and easier for our partners to use. We wanted to share some of the improvements we made to the BookBub Ads platform over the past year that you may have missed and … [Read more...]
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