![Promoting a New Sequel with BookBub Ads [Case Study]](https://insights.bookbub.com/wp-content/uploads/2017/05/promoting-a-new-sequel-with-bookbub-ads-300x158.png)
Last year, CD Reiss ran several successful BookBub Ads campaigns for Marriage Games. When she released the sequel, Separation Games, this year, she wanted to promote this new title to both new readers and readers who’d already read Marriage Games. Armed with data from the … [Read more...]
BookBub Ads
BookBub Ads is an auction-based advertising platform that lets you promote any book, any time at the bottom of BookBub's daily emails. (Join the waiting list here if you don't already have access.) Here are a few of our top posts on running BookBub Ads campaigns:
7 Ways to Target Readers Using BookBub Ads
With BookBub Ads, authors and publishers can promote any book to BookBub’s millions of power readers at any time. While this is a valuable audience of book buyers to begin with, BookBub Ads’ targeting options let advertisers refine their audience even further. There are … [Read more...]
Promoting a Box Set with BookBub Ads [Case Study]
![Promoting a Box Set with BookBub Ads [Case Study]](https://insights.bookbub.com/wp-content/uploads/2016/10/mark-dawson-case-study-300x158.png)
When author Mark Dawson wanted to increase awareness for his books, he decided to use BookBub Ads to promote The John Milton Series Box Set, which includes the first three books of his 9-book series. This strategy not only increased awareness of his box set, but also grew … [Read more...]
An Intro to BookBub Ads (Insights From NINC 2016)
BookBub’s partners know us in the context of Featured Deals. But BookBub now offers more than just a single marketing channel to our author and publisher partners. In our workshop at this year’s Novelists, Inc. conference (slides below), we focused on explaining the … [Read more...]
How Marketing Goals Affect BookBub Ad Campaigns [Infographic]
![How Marketing Goals Affect BookBub Ad Campaigns [Infographic]](https://insights.bookbub.com/wp-content/uploads/2016/09/marketing-goals-featured-image-300x158.png)
When creating a BookBub Ads campaign, it’s important to first decide on a goal, as your campaign will look different depending on what you're trying to achieve. In an ideal world, you could run a revenue-generating campaign that drives thousands of sales and lands you on a … [Read more...]
Promoting a New Release with BookBub Ads [Case Study]
![Promoting a New Release with BookBub Ads [Case Study]](https://insights.bookbub.com/wp-content/uploads/2016/08/lauren-blakely-case-study_v2-300x158.png)
When author Lauren Blakely was getting ready to launch her new book, Mister O, she decided to experiment with BookBub Ads. Three months later, Mister O is a USA Today, Wall Street Journal and New York Times bestseller. Here’s how Lauren used BookBub Ads as part of this … [Read more...]
The Top Guides to Online Advertising for Marketing Books
Online advertising can be an effective way to reach new readers. But online ad platforms can seem complex and overwhelming, especially if you’re just getting started. To make the best use of your advertising budget, it’s important to educate yourself on the best practices … [Read more...]
How to Test Your BookBub Ad Designs to Get Better Results
Looking for a simple way to improve the performance of your BookBub Ads campaigns? A/B testing your ad designs is a great place to start. By following the basic steps outlined below, you’ll be able to identify the creative that best accomplishes your goals and generates the … [Read more...]
A Beginner’s Guide to the BookBub Ads Auction Model
If you’re familiar with BookBub Featured Deals, you probably know that Featured Deal pricing is relatively straightforward: Advertisers pay a flat price based on the category and discount price of the promotion. BookBub Ads are different: Pricing is determined by a … [Read more...]
7 Book Marketing Goals You Can Accomplish With BookBub Ads
If you’re new to BookBub Ads, you’re probably wondering how to best take advantage of the platform to market your books. BookBub Ads allows you to reach millions of power readers any time with any title, so there are lots of options! In this post we’ll outline seven ideas … [Read more...]
