Display advertising can be an incredibly effective way to reach new readers and sell more books. But you only have a couple of seconds once a reader sees your ad to capture their attention — which is why your ad needs a compelling hook that will catch their eye and get them … [Read more...]
BookBub Ads
BookBub Ads is an auction-based advertising platform that lets you promote any book, any time at the bottom of BookBub's daily emails. Here are a few of our top posts on running BookBub Ads campaigns:
BookBub Ads Demystified: Targeting Tips from Top Advertisers
If you’re trying to drive book sales, running ad campaigns is a great way to reach both existing fans and new readers. One feature that makes BookBub Ads an especially powerful book marketing tool is the ability to create custom audiences for your campaigns by targeting … [Read more...]
A Step-by-Step Guide to More Profitable BookBub Ads
For many advertisers, a key book marketing goal is to run ad campaigns that are ROI positive, meaning they make back at least the amount they spend. The cost of a BookBub Ads campaign is variable by nature: As the advertiser, you have complete control over your budget, as … [Read more...]
The Ad Testing Process One Author Used for 1.5x Higher CTRs
BookBub Ads lets you reach a huge audience of power readers who love a deal, so it’s a great tool for boosting the results of a limited-time discount. In May 2024, traditionally published author Miquel Reina ran ads to promote a monthlong $1.99 discount of his debut novel, … [Read more...]
How to Increase the CTR of a BookBub Ads Campaign
BookBub’s power readers are always on the hunt for new content, and with BookBub Ads, authors and publishers can easily promote their books to this engaged audience. BookBub Ads gives advertisers control over every element of their campaign — targeting, scheduling, budget, … [Read more...]
The Best BookBub Ads of 2024
2024 is drawing to a close, which means it’s time for us to share our annual roundup of the year’s best BookBub Ads! Every year, we share ads with a variety of genres, price points, book formats, and advertising strategies that exemplify the many ways an ad campaign can be … [Read more...]
How to Test Your BookBub Ads for Better Results
BookBub Ads is a powerful tool that can help you achieve a wide variety of book marketing goals. It can also be a tricky platform to master! It’s easy to fall into common pitfalls like targeting readers who don’t engage with your ads or spending too much of your budget on … [Read more...]
How an Author Perfected the Art of Advertising Free Discounts
Limited-time discounts are among the most popular types of promotions authors advertise. This is a strategy we often encourage our partners to try — BookBub Ads is a great platform for reaching readers specifically looking for deals! In this post, we explore how to use … [Read more...]
The Ultimate Collection of BookBub Ads Examples [Free Download]
![The Ultimate Collection of BookBub Ads Examples [Free Download]](data:image/svg+xml;nitro-empty-id=MjU3MzoxMDU1-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMzAwIDE1OCIgd2lkdGg9IjMwMCIgaGVpZ2h0PSIxNTgiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
At BookBub, our partners love to learn how they can create more effective book advertising campaigns. Our roundups of BookBub Ads examples are some of our most popular posts on the BookBub Partners Blog! From driving exposure for preorders to reviving sales of backlist … [Read more...]
BookBub vs. Amazon vs. Facebook Ads: Authors Weigh In
Promoting your books is a crucial component of reaching more readers and getting in front of your audience. While there’s no single promotional tool that is universally effective for books, one strategy that many authors rely on is display advertising. And this strategy is … [Read more...]
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