BookBub Ads can be an incredible tool for driving sales, reaching new readers, and running cost-effective ad campaigns. But because there are so many variables to adjust for each campaign, it can be hard to know what to change to find a winning combination and get the … [Read more...]
BookBub Ads
BookBub Ads is an auction-based advertising platform that lets you promote any book, any time at the bottom of BookBub's daily emails. Here are a few of our top posts on running BookBub Ads campaigns:
The Best BookBub Ads of 2018
In 2018, thousands of authors and book marketers used BookBub Ads, our self-serve display ads platform, to promote books to BookBub’s millions of readers. As the end of the year approaches, we wanted to share some of the most successful BookBub Ads campaigns of … [Read more...]
How an Author Doubled First-in-Series Sales Using BookBub Ads
Many partners use BookBub Ads to continuously promote first-in-series books. Because you can run ads on an ongoing basis, you can introduce a consistent stream of new readers to book #1 and drive sales for the whole series. Eva Pohler doubled daily sales for her $3.99 … [Read more...]
Ads Bidding for Authors: Strategy Guide + Bid Calculator
Online advertising can be an effective, ROI-positive option in an author’s marketing tool kit for driving book sales and getting exposure to new readers, but figuring out the economics of auction-based ads can be a confusing and time-intensive process. Running profitable ads … [Read more...]
Biggest BookBub Ads Mistakes Authors & Marketers are Making
Running online advertising campaigns can be challenging! Between finding the right target audience, optimizing your creative, and perfecting your budgeting, bidding, and pacing strategies, there are a ton of decisions to be made and many different elements to tweak and test. … [Read more...]
10 Successful Advertisers’ Tips for Targeting Readers with BookBub Ads
If you’re trying to drive book sales — whether you just launched a new release, you’re promoting a discounted title, or you’re looking to hook new fans — running ad campaigns is a great way to reach both existing fans and new readers. But how do you choose which readers … [Read more...]
How I Boosted Series Sales by A/B Testing Cover Designs
There’s the old adage, “If it ain’t broke, don’t fix it.” But what about when it’s working, but perhaps not as well as you’d like? One of my favorite things about being a hybrid author is having total control over tweaking certain aspects of my indie-published books that I … [Read more...]
How to Increase the Click-Through Rate of a BookBub Ads Campaign
BookBub’s power readers are always on the hunt for new content, and with BookBub Ads, authors and publishers can easily promote their books to this engaged audience. BookBub Ads give advertisers control over every element of their campaign — targeting, scheduling, budget, … [Read more...]
20 Top BookBub Ad Designs Readers Want to Click
Setting up a BookBub Ads campaign only takes a few clicks, but we often get questions about what creative designs work best. To provide some inspiration as you plan your next campaign, we’ve rounded up 20 of the top-performing BookBub Ads designs from the 150K+ ads … [Read more...]
How to Launch a New Book Using BookBub’s Marketing Tools
Are you gearing up for a book launch? It might seem like there’s an endless number of book marketing ideas you could incorporate into your promotional plan. But if you’re looking for proven ways to drive sales with ROI-positive results, BookBub offers a full suite of … [Read more...]
