Display advertising can be an incredibly effective way to reach new readers and sell more books. But you only have a couple of seconds once a reader sees your ad to capture their attention — which is why your ad needs a compelling hook that will catch their eye and get them … [Read more...]
Audrey Derobert
Audrey Derobert is a product marketer on the BookBub Partner Marketing team, where she educates authors and publishers about how to effectively use BookBub's tools to achieve their marketing goals.BookBub Ads Demystified: Targeting Tips from Top Advertisers
If you’re trying to drive book sales, running ad campaigns is a great way to reach both existing fans and new readers. One feature that makes BookBub Ads an especially powerful book marketing tool is the ability to create custom audiences for your campaigns by targeting … [Read more...]
A Step-by-Step Guide to More Profitable BookBub Ads
For many advertisers, a key book marketing goal is to run ad campaigns that are ROI positive, meaning they make back at least the amount they spend. The cost of a BookBub Ads campaign is variable by nature: As the advertiser, you have complete control over your budget, as … [Read more...]
Social Media for Authors in 2025: Data from 850+ Authors
In 2025, social media has become a near-ubiquitous part of life online, including for authors. We asked more than 850 authors to tell us how they’re using social media, and over 78% reported using at least one platform at least weekly — representing a significant block of … [Read more...]
Publishing Leaders Share 9 Bold Predictions for 2025 and Beyond
What better time than the halfway point of the decade to pause and take stock of the ever-changing book world? We asked 18 experts and leaders from across the publishing industry to reflect on what’s changed for authors and publishers over the past five years and share their … [Read more...]
The Best BookBub Ads of 2024
2024 is drawing to a close, which means it’s time for us to share our annual roundup of the year’s best BookBub Ads! Every year, we share ads with a variety of genres, price points, book formats, and advertising strategies that exemplify the many ways an ad campaign can be … [Read more...]
How to Test Your BookBub Ads for Better Results
BookBub Ads is a powerful tool that can help you achieve a wide variety of book marketing goals. It can also be a tricky platform to master! It’s easy to fall into common pitfalls like targeting readers who don’t engage with your ads or spending too much of your budget on … [Read more...]
BookBub vs. Amazon vs. Facebook Ads: Authors Weigh In
Promoting your books is a crucial component of reaching more readers and getting in front of your audience. While there’s no single promotional tool that is universally effective for books, one strategy that many authors rely on is display advertising. And this strategy is … [Read more...]
25 Stunning Design Examples to Inspire Your Book Advertising
Looking for inspiration for your next book advertising campaign? We’ve written before about how to create effective BookBub Ad images, and here we’ve gathered more examples to demonstrate our best design tips. These ads feature a variety of design elements and creative ways … [Read more...]
BookBub Ads Strategies for Any New Release Goal
Releasing a new book is a key moment to find and hook new readers while pulling existing fans back into your world. BookBub Ads is a great tool for supporting these efforts, and here we’re going to cover three distinct strategies you can use to advertise your new book based … [Read more...]
