Running effective ads requires the ability to pivot: You need to be ready to change your strategy or switch up your tactics based on the actual performance you see from your campaigns. But sometimes it’s not only your ads that change — your book can, too! Author Lisa … [Read more...]
Audrey Derobert
Audrey Derobert is a product marketer on the BookBub Partner Marketing team, where she educates authors and publishers about how to effectively use BookBub's tools to achieve their marketing goals.Do BookBub Ads Work? Tips from Successful Advertisers
BookBub Ads is a powerful advertising tool for book marketers looking to connect directly with readers at the exact moment they’re looking for their next great read. And like any display advertising platform, getting BookBub Ads to work requires learning how to effectively … [Read more...]
What Does a Writer Actually Do? We Surveyed 500+ Authors
Being an author isn’t just about writing anymore. Authors — both independently and traditionally published — have to wear a lot of hats: writer, marketer, administrator, content creator, personnel manager, and operations manager, among others. With so many roles to juggle, … [Read more...]
8 Book Ads Readers Loved (That Are Easy to Create!)
A strong image is a key part of any successful ad campaign, because it’s all your readers see! You can use BookBub’s in-form creative builder to create strong book ad images from simple templates. But if you want to create your own designs, and you’re not quite ready to … [Read more...]
How One Author Grew Annual Revenue by 27x
When author Phillip Drayer Duncan was preparing to release the fourth book in his urban fantasy series The Blade Mage, he knew it was time to kick his advertising into gear. Book one in The Blade Mage series was released in 2020, with books two and three following in … [Read more...]
Tips for Troubleshooting BookBub Ads Campaigns
BookBub Ads is the most flexible tool we offer, and can be an effective option for driving sales, reaching new readers, and running cost-effective ad campaigns. But that flexibility has a trade-off: It can be hard to know what to change about your campaign to create a … [Read more...]
14 Creative Hooks That Drive More Ad Clicks
Display advertising can be an incredibly effective way to reach new readers and sell more books. But you only have a couple of seconds once a reader sees your ad to capture their attention — which is why your ad needs a compelling hook that will catch their eye and get them … [Read more...]
BookBub Ads Demystified: Targeting Tips from Top Advertisers
If you’re trying to drive book sales, running ad campaigns is a great way to reach both existing fans and new readers. One feature that makes BookBub Ads an especially powerful book marketing tool is the ability to create custom audiences for your campaigns by targeting … [Read more...]
A Step-by-Step Guide to More Profitable BookBub Ads
For many advertisers, a key book marketing goal is to run ad campaigns that are ROI positive, meaning they make back at least the amount they spend. The cost of a BookBub Ads campaign is variable by nature: As the advertiser, you have complete control over your budget, as … [Read more...]
Social Media for Authors in 2025: Data from 850+ Authors
In 2025, social media has become a near-ubiquitous part of life online, including for authors. We asked more than 850 authors to tell us how they’re using social media, and over 78% reported using at least one platform at least weekly — representing a significant block of … [Read more...]
