What better time than the halfway point of the decade to pause and take stock of the ever-changing book world? We asked 18 experts and leaders from across the publishing industry to reflect on what’s changed for authors and publishers over the past five years and share their … [Read more...]
Audrey Derobert
Audrey Derobert is a product marketer on the BookBub Partner Marketing team, where she educates authors and publishers about how to effectively use BookBub's tools to achieve their marketing goals.The Best BookBub Ads of 2024
2024 is drawing to a close, which means it’s time for us to share our annual roundup of the year’s best BookBub Ads! Every year, we share ads with a variety of genres, price points, book formats, and advertising strategies that exemplify the many ways an ad campaign can be … [Read more...]
How to Test Your BookBub Ads for Better Results
BookBub Ads is a powerful tool that can help you achieve a wide variety of book marketing goals. It can also be a tricky platform to master! It’s easy to fall into common pitfalls like targeting readers who don’t engage with your ads or spending too much of your budget on … [Read more...]
BookBub vs. Amazon vs. Facebook Ads: Authors Weigh In
Promoting your books isn’t about finding a single silver bullet to skyrocket your sales — instead, it’s about choosing the right tools that fit your goals and budget. Display advertising is one of the most popular marketing strategies among authors, but the experience and … [Read more...]
25 Stunning Design Examples to Inspire Your Book Advertising
Looking for inspiration for your next book advertising campaign? We’ve written before about how to create effective BookBub Ad images, and here we’ve gathered more examples to demonstrate our best design tips. These ads feature a variety of design elements and creative ways … [Read more...]
BookBub Ads Strategies for Any New Release Goal
Releasing a new book is a key moment to find and hook new readers while pulling existing fans back into your world. BookBub Ads is a great tool for supporting these efforts, and here we’re going to cover three distinct strategies you can use to advertise your new book based … [Read more...]
How One Author Uses BookBub to Drive Direct Sales
Selling books via direct sales channels can enable authors to collect more robust reader data, generate higher revenue per sale, and safeguard against unpredictability from major retailers. The challenge: Readers typically stick to their preferred retailers, and it can be … [Read more...]
12 Tips to Boost Clicks with the BookBub Ads Creative Builder
Marketing your books can be tough, but designing your ads doesn’t have to be. BookBub Ads has an image design tool built into the ad setup form, so you can create simple and effective ad images in moments — whether you’re new to advertising, unsure about how to create your … [Read more...]
The Best BookBub Ads of 2023
As we approach the end of 2023, it’s time for our annual roundup of the best Bookbub Ads campaigns of the year! There are many ways to run successful campaigns on BookBub, and many ways to define what success looks like, so these campaigns represent a wide mix of advertising … [Read more...]
Driving Steady Sales with BookBub Ads for $10 a Day
Running continuous BookBub Ads campaigns allows you to steadily reach new audiences of book buyers — and you can do so with a low daily budget! Advertiser Marc Jooste manages campaigns for author Baileigh Higgins’s prehistoric postapocalyptic thriller collection Primordial … [Read more...]
