Looking for inspiration for your next book advertising campaign? We’ve written before about how to create effective BookBub Ad images, and here we’ve gathered more book advertisement examples to demonstrate our best design tips. These book ads feature a variety of design elements and creative ways to showcase different types of books and promotions, so we hope you’ll find plenty of ideas for how to advertise your own book!
Book advertisement examples for ebook and audiobook deals
Most BookBub Ads promote a discounted or free book, so the price is the star. These ads make the deal impossible to miss.
1. Not in a Million Years by Sophie Ranald
What we love: The red deal price pops against the blue background, taken from the book cover, and the backlighting behind the cover evokes a sunny summer sky — perfect for a beachy read!
2. The Andromeda Strain by Michael Crichton
What we love: The bold text and sprinkling of blue in the background match elements of the book cover, giving the image a satisfying, unified look.
3. Earth to Emily by Pamela Fagan Hutchins
What we love: This simple image communicates the book format by using headphones to indicate the book is available in audio.
4. Necessary Sins by Elizabeth Bell
What we love: In just a few words and an old-fashioned aesthetic, the headline clearly expresses the genre and provides a selling point available only in audio — the narrator’s “gorgeous” performance.
5. Broomstick by A.L. Hawke
What we love: The fiery background catches the eye and complements the cover, and the text calls out a retailer-specific promotion to grab Kobo readers’ attention.
6. The Girl from Oto by Amy Maroney
What we love: The bold yellow deal price and call to action are striking against the purple background, which complements the audiobook cover.
7. Love Blooms by Jennifer Faye
What we love: This ad uses just two simple elements to attract readers: a phone mock-up, as a creative way to show the book cover and format availability, and a prominent “FREE” button to seal the deal.
8. Darkwater Cove by Dan Padavona
What we love: The unique arrangement of the book cover next to a sidebar-style text box makes this ad stand out from the usual enclosed square image.
Book ads that lead with reviews and social proof
Often a strong quote, star rating, or bestseller badge can sell your book for you. These book ads put that social proof front and center.
9. Palo Alto by Malcolm Harris
What we love: The striking cover stands out against the black background, and we like the visually pleasing choice of pulling the various colors from the cover into the text.
10. Mystery Repeats Itself by Cordelia Rook
What we love: The quote and star rating let readers know they’re in for a good laugh, and the large neon button ensures they won’t miss the deal price.
11. MORI by Michael Seagard
What we love: The bold text breaks up the longer blurb while emphasizing the limited-time sale and key moods that would appeal to readers.
12. River of the Gods by Candice Millard
What we love: To complement the banner along the bottom of the ad, the 3D cover makes it immediately clear this book is available in print.
13. Baby Girl by Bette Lee Crosby
What we love: The simplicity of the design puts the cover and strong blurb on clear display.
Book advertising ideas for series and box sets
Series and box set ads have more to show — several covers, a bigger discount, a lot of reading. These examples keep all that information easy to take in.
14. The ForeSender Chronicles by Adrian Murphy
What we love: The bold colors in this image make the ad attention-grabbing while bringing out each cover design from the background.
15. Series Starters by Paul J Bennett
What we love: The use of “today” and bold red text lend a sense of urgency to this ad, while the three covers of the “action-packed” books convey the deal’s value.
16. Kat Drummond by Nicholas Woode-Smith
What we love: The popular book promotion style of using arrows to pick out different tropes in the book helps attract relevant readers, and the 3D box set image communicates just how much content is being promoted.
17. Counting on Love by Emma Thorne
What we love: The use of red boxes and bold text brings out the most important information, making this info-packed ad easy to digest.
Book advertisement designs that use bold typography
When the text is the design, the font carries the mood. These ads lean on bold or playful type.
18. Tea Shop Cozy Mysteries by Katherine Hayton
What we love: The whimsical font paired with the illustrations clearly conveys that the reader is in for a cozy mystery, even without showing the book cover!
19. Echoes of War by Daniel Gibbs
What we love: The concise text delivers a lot of information in limited words, and the bold font makes it easily readable against the action-packed image.
Book ad examples that use comparable authors and titles
Naming a comparable author or a bestselling title tells readers in a glance whether a book is for them.
20. Mermaid Moon by Colleen Coble
What we love: The two different typefaces and horizontal line are clever ways to visually separate this fantastic Nora Roberts comparison from the tagline.
21. The Girl from the Train by Irma Joubert
What we love: This ad uses a large font to put the focus on a popular comparable title.
Book advertisement ideas for preorders
Preorder ads have two jobs — announce the release date and reward the early buyer. These examples do both in a handful of words.
22. Remember Pompeii by Kika Emers
What we love: The dramatic tagline stands out clearly against the equally dramatic background, matching the cover to create cohesion and setting the mood of the book.
23. Midnight by FX Holden
What we love: The brief text draws attention to the most important details of this offer: the release date and the discount.
Book advertisements that hook readers with a question or a trope
A single question or a list of favorite tropes can do more than a blurb. These ads pull readers in with a hook and let the cover do the rest.
24. 15 Summers Later by RaeAnne Thayne
What we love: The graphic background is a unique way to pull colors from the cover, and the ad is engaging without anything more than a single compelling question.
25. Filthy Rich Vampire by Geneva Lee
What we love: The emojis are a unique way to highlight tropes and give readers an immediate visual impression of the book’s content.
This post was originally published in 2016. It has been updated with new examples.
