If you’re looking to drive more audiobook sales, you can target audiobook listeners with your BookBub Ads campaigns. But we often get questions about what creative designs work best. Do the same design elements from successful ebook ads work when you’re promoting audiobooks?
We discovered two common elements in the images that most successfully drove clicks. First, they often emphasized great deals for listeners, and second, they featured eye-catching, professional covers well-suited to the audiobook’s genre. We rounded up 15 examples of ad images for Chirp audiobooks that drove high CTRs and hope this gives you some ideas and inspiration for your own audiobook ads.
1. The Fallen King Chronicles Series by Richard Fierce
This ad uses contrasting colors and a genre-specific background to showcase this fantasy series’ book covers. The four cover images immediately alert readers that the ad is for a series, and the straightforward copy lets readers know all four books are available at a discount!
2. Seeing Jesus by Jeffrey McClain Jones
This ad’s pleasing color scheme places the book cover and a tagline front and center to appeal to fans of christian fiction. It also adds a bright red button against the dark background to communicate that this is an audiobook and prompt clicks.
3. Red Gambit by Luke R. Mitchell
This ad emphasizes the audiobook’s genre with the text and planetary-horizon background. The simple graphic in the corner highlights the deal price, book format, and retailer. The red graphic and background contrast nicely with the blues and grays of the book cover.
4. Marjorie’s Cozy Kitten Cafe – Books 1-3 by Katherine Hayton
This adorable ad is catnip for cozy mystery readers! Promoting a limited-time discount on a three-book box set, the image focuses on the great deal to readers and the series’ setting of a kitten cafe.
5. Fox by Nana Malone
Nana Malone used our in-form creative builder to design this image with a short but effective blurb. It mentions the audiobook narrator, Sebastian York — a name romance listeners will be sure to recognize! — and her hockey player hero, setting the scene for this sports romance.
6. Soup to Nuts by Judith Deborah
This eye-catching ad includes multiple elements to catch readers’ attention, including bright pops of color, a limited-time discount, and a quote from a well-known audiobook review magazine.
7. Lethal Rain by Jay J. Falconer
The audiobook cover is the star of this ad image for a post-apocalyptic thriller. The title and cover image work together to effectively communicate the genre, and the prominence of “Book 1” lets listeners know there’s an entire series to enjoy. The other graphics match the font and colors of the cover, emphasizing the audiobook format and attractive deal price.
8. A Dark & Painful Mystery by Wendy M. Wilson
This ad image creates a sense of urgency with the red banner emphasizing that this is the last day for listeners to snag this $0.99 deal. The blurb provides further context, sharing the stakes and the setting of this mystery.
9. If It Bleeds by Stephen King
Another image designed with our creative builder, this ad makes sure Stephen King’s name is front and center! That, plus the emphasis that the audiobook edition was brand new, was enough to drive lots of clicks from Chirp members.
10. City of Wishes: The Complete Cinderella Story by Rachel Morgan
This ad for the complete collection of a young adult fairytale retelling packs a lot into a small space. The cover and the banner across the top let listeners know they’re in for hours of entertainment, and the intriguing copy indicates which elements of the classic story have been reimagined. The blue and gold backgrounds match the cover nicely, creating a cohesive visual.
11. Blood & Ash by Deborah Wilde
Another example of a clever use of space to convey a lot of information: This ad for the first two books in Deborah Wilde’s urban fantasy detective series gives readers plenty to get excited about. Appealing to both new and existing fans with the author’s unmistakable “Magic, sparks, and snark!” brand plus a bold tagline across the top, the ad emphasizes limited-time chance to start a whole series at a discount.
12. Dead Wrong by Leighann Dobbs
This simple ad image shows how a strong cover image and a deal price can go a long way! If the witchy, illustrated cover design isn’t enough to signal this audiobook’s genre, the simple addition of “Paranormal Mystery Romance” makes it even clearer. Add a $0.99 deal price against a pop of color, and this was enough to drive clicks from this target audience!
13. The Ice Queen by Sasha Cottman
This ad for a Regency romance focuses on the classic enemies-to-lovers trope. For many readers, knowing that a book contains their favorite trope or themes can be enough to get them to click. We’ve run many tests for this ourselves in our Featured Deal blurbs, and found that including popular tropes can entice more readers to click.
14. Rick Wood’s Horror and Thriller Omnibus by Rick Wood
This chilling ad design relies on the font and evocative background image to communicate the audiobook collection’s genre. The promise of multiple books in one compelled many listeners to click and learn more!
15. Murder at Hartigan House by Lee Strauss
This ad uses both text and visuals to make sure it’s clear that this $1.99 deal is for the audiobook edition! The pink background sets off the mint-green of the cover, which includes elements that make it obvious this book is a historical mystery.
Want to design your own custom audiobook ad creative? Check out 6 different tools authors can use to create ad images. If you want to use our simple creative builder template, you can create a new ad now and design your image right in the form!
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This post was last updated on July 20, 2023.