You have two bidding options to choose from for BookBub Ads campaigns: cost-per-thousand-impressions (CPM) or cost-per-click (CPC). There are benefits and tradeoffs to both bidding styles, but CPC is usually the best choice for controlling the cost of your ads. In this post, … [Read more...]
Carlyn Robertson
Carlyn Robertson leads the BookBub Partners marketing team, where she ensures all authors & publishers know how to use BookBub’s tools to achieve their marketing goals and find new readers. Follow her on Twitter @CarlynAtBookBub.Promoting a New Book to Current Fans and New Readers [Case Study]
![Promoting a New Book to Current Fans and New Readers [Case Study]](https://i0.wp.com/insights.bookbub.com/wp-content/uploads/2023/06/Promoting_A_New_Book_to_Current_Fans_and_New_Readers.png?fit=300%2C158&ssl=1)
When New York Times bestselling author Cynthia Eden released Touched by Ice, the fourth book in her self-published Ice Breakers Cold Case Romance series, she put together a launch strategy designed to raise awareness from her current fans and bring new readers to the … [Read more...]
10 Things to Know About BookBub Readers [Infographic]
Our goal at BookBub is to share insights and information that will help our partners run smart book marketing campaigns, enabling them to reach millions of relevant readers. In that spirit, below are 10 key trends about BookBub subscribers that we discovered by surveying our … [Read more...]
The Best BookBub Ads of 2022
As the end of the year approaches, it’s time to share the best BookBub Ads campaigns from 2022! There are many different ways to run successful ad campaigns, so these ads represent a range of genres, book prices, and advertising strategies — we hope one of these examples … [Read more...]
How Many Authors Should You Target with BookBub Ads?
Targeting BookBub Ads by author interest is the best way to reach an engaged, relevant audience of readers. One of the most common questions we get about author targeting is how many authors to target with each ad campaign. In this post, we’ll walk through the benefits and … [Read more...]
17 Brilliant BookBub Ad Designs Promoting Books in a Series
One of the best ways to use BookBub Ads is to promote books in a series. Advertising a series is a great strategy to find new readers, and it’s cost-effective — readers who get hooked on the first book are likely to keep buying and reading the next books in the series, which … [Read more...]
New: Send Two Preorder Alerts Per Book (Plus Timing Tips!)
Preorder Alerts are a flexible, affordable tool for driving early sales, visibility, and excitement for an upcoming release. And they reach an author’s biggest fans — the readers who follow you to hear more about your books! Today, we’re excited to share two updates that … [Read more...]
How 12 Authors Used New Releases for Less to Support A Book Launch
Book launches are an exciting time to gain new readers and exposure, but with so many promotion options available, it can be difficult to discern which opportunities are right for you. In today’s post, we explore how 12 authors used New Releases for Less, our promotional … [Read more...]
Why Testing BookBub Ads Targets Pays Off [Case Study]
For many advertisers, choosing author targets is one of the trickiest parts of running effective BookBub Ads campaigns. Unlike other ad platforms that have a limited number of authors available to target, BookBub Ads lets you reach the fans of any author with a following on … [Read more...]
7 Surprising Perks of Recommending Books on BookBub
Recommending books is a fantastic way to share your favorite reads with your followers on BookBub. As an author, you have a lot of influence in helping your fans discover new books — 76% of BookBub users buy books after getting a recommendation from an author they like, … [Read more...]
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