We're always looking for new ways to help our partners connect with readers, so today, we’re excited to announce a new targeting option for the BookBub Ads platform that we’ve been working on for the past several months — you can now directly target Chirp members and other … [Read more...]
Carlyn Robertson
Carlyn Robertson works in product marketing on BookBub's Partners Team, where she ensures all authors & publishers know how to use BookBub’s tools to achieve their marketing goals. She writes content for the partners blog & website, speaks at conferences, & conducts market research. Follow her on Twitter at @CarlynAtBookBub.How Reader Behavior Is Changing During the COVID-19 Crisis
Over the past few weeks, we've been aiming to share information on this blog that we hope is helpful to our author and publisher partners as they navigate the evolving COVID-19 crisis and its impact on the publishing industry. One question partners have been asking us is how … [Read more...]
Biggest BookBub Ads Mistakes Authors & Marketers are Making
Running online advertising campaigns can be challenging! Between finding the right target audience, optimizing your ad designs, and perfecting your budgeting, bidding, and pacing strategies, there are a ton of decisions to make and many different elements to tweak and test. … [Read more...]
How an Author Drove 10K New Release Sales With BookBub Ads
Authors and book marketers can use the BookBub Ads platform to accomplish a wide range of marketing goals. One common strategy is to run ads to increase sales and awareness of new releases. Author Jeana E. Mann ran a series of ad campaigns in October 2019 after the launch of … [Read more...]
The Best BookBub Ads of 2019
In 2019, thousands of authors and book marketers used BookBub Ads, our self-serve display advertising platform, to promote books to BookBub’s millions of readers. To kick off 2020, we wanted to share some of the most successful BookBub Ads campaigns from the past … [Read more...]
9 Book Marketing Goals You Can Accomplish With BookBub Ads
Whether you’re new to BookBub Ads or an experienced advertiser, you may not realize all the different ways this tool can help you market your books. BookBub Ads allows you to reach millions of power readers any time to promote any title, and with all the customization … [Read more...]
8 Ways to Target Readers Using BookBub Ads
With BookBub Ads, authors and publishers can promote any book to BookBub’s millions of power readers at any time. While this is a valuable audience of book buyers to begin with, BookBub Ads’ targeting options let advertisers refine their audience even further. There are … [Read more...]
Tips for Troubleshooting BookBub Ads Campaigns
BookBub Ads can be an incredible tool for driving sales, reaching new readers, and running cost-effective ad campaigns. But because there are so many variables to adjust for each campaign, it can be hard to know what to change to find a winning combination and get the … [Read more...]
The Best BookBub Ads of 2018
In 2018, thousands of authors and book marketers used BookBub Ads, our self-serve display ads platform, to promote books to BookBub’s millions of readers. As the end of the year approaches, we wanted to share some of the most successful BookBub Ads campaigns of … [Read more...]
How an Author Doubled First-in-Series Sales Using BookBub Ads
Many partners use BookBub Ads to continuously promote first-in-series books. Because you can run ads on an ongoing basis, you can introduce a consistent stream of new readers to book #1 and drive sales for the whole series. Eva Pohler doubled daily sales for her $3.99 … [Read more...]
