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Carlyn Robertson

Carlyn RobertsonCarlyn Robertson works in product marketing on BookBub's Partners Team, where she ensures all authors & publishers know how to use BookBub’s tools to achieve their marketing goals. She writes content for the partners blog & website, speaks at conferences, & conducts market research. Follow her on Twitter at @CarlynAtBookBub.

6 BookBub Ads Features You May Not Know About

February 11, 2021 by Carlyn Robertson

6 BookBub Ads Features You May Not Know About

Here at BookBub, we’re constantly iterating on our platform and promotional tools to make them more effective and easier for our partners to use. We wanted to share some of the improvements we made to the BookBub Ads platform over the past year that you may have missed and … [Read more...]

Who Actually Sees Your BookBub Ads Campaigns? [Video]

January 28, 2021 by Carlyn Robertson

Who Actually Sees Your BookBub Ads Campaigns?

Many authors and book marketers use ad auction platforms like BookBub Ads to promote their books to readers. BookBub Ads can be an incredibly powerful tool for running customized ad campaigns and driving book sales, but it can also be confusing if you’re newer to advertising … [Read more...]

The Best BookBub Ads of 2020

December 10, 2020 by Carlyn Robertson

Best Bookbub Ads 2020 Featured Image

2020 has been a challenging and unusual year, but books continued to be an important source of solace, education, and entertainment for BookBub members. As the year draws to a close, we want to continue our annual tradition of highlighting some examples of the excellent … [Read more...]

How to Drive Audiobook Series Follow-On Sales on Chirp

November 19, 2020 by Carlyn Robertson

How to Drive Audiobook Series Follow-On Sales on Chirp

For many authors and publishers, one of the primary reasons to discount a book is to generate additional revenue and exposure from follow-on sales. A Chirp Deal is a fantastic way to drive hundreds or even thousands of sales of a discounted audiobook, but it can also boost … [Read more...]

14 Holiday-Themed BookBub Ads Readers Loved

October 29, 2020 by Carlyn Robertson

14 Holiday-Themed BookBub Ads Readers Loved

While it might be hard to believe, ‘tis the season when readers start craving books with snowy settings and holiday festivities — and a comforting escape from reality. According to Google Trends, Google searches for “Christmas books” in the US picked up just after Halloween … [Read more...]

How an Author Drove 2K Audiobook Sales with Chirp & BookBub Ads

October 1, 2020 by Carlyn Robertson

How an Author Drove 2K Audiobook Sales with Chirp & BookBub Ads

Many of our partners drive hundreds or even thousands of audiobook sales when they run Chirp Deals. And for those looking to boost sales during this promotion even more (or to promote other Chirp audiobook discounts), BookBub Ads offer another way to promote discounted … [Read more...]

12 Top Audiobook Ads Readers Want to Click

September 3, 2020 by Carlyn Robertson

Audiobook Ad Featured Image

If you’re looking to drive more audiobook sales, you can now target audiobook listeners with your BookBub Ads campaigns. But we often get questions about what creative designs work best. Do the same design elements from successful ebook ads work when you’re promoting … [Read more...]

How Your Book Price Impacts Your Ad Results

August 13, 2020 by Carlyn Robertson

How Your Book Price Impacts Your Ad Results

We know that the price of a discount has a huge impact on the click and sales rates for Featured Deals — but what about for BookBub Ad campaigns? Should you always include a price in your ad image? Which deal prices drive the most clicks? We analyzed over 1,000 recent ad … [Read more...]

8 Tips for Improving the ROI of Your BookBub Ads Campaigns

July 2, 2020 by Carlyn Robertson

8 Tips for Improving the ROI of Your BookBub Ads Campaigns

BookBub Ads is a self-serve advertising platform that lets you easily reach the active book buyers on BookBub and Chirp. With complete control over your image, targeting, budget, and timeline, you can create a campaign tailored to your specific goals when marketing any … [Read more...]

New: Promote Chirp Audiobooks with BookBub Ads

May 19, 2020 by Carlyn Robertson

Feature Image

We're always looking for new ways to help our partners connect with readers, so today, we’re excited to announce a new targeting option for the BookBub Ads platform that we’ve been working on for the past several months — you can now directly target Chirp members and other … [Read more...]

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