For many authors and publishers, one of the primary reasons to discount a book is to generate additional revenue and exposure from follow-on sales. A Chirp Deal is a fantastic way to drive hundreds or even thousands of sales of a discounted audiobook, but it can also boost … [Read more...]
Carlyn Robertson
Carlyn Robertson works in product marketing on BookBub's Partners Team, where she ensures all authors & publishers know how to use BookBub’s tools to achieve their marketing goals. She writes content for the partners blog & website, speaks at conferences, & conducts market research. Follow her on Twitter at @CarlynAtBookBub.14 Holiday-Themed BookBub Ads Readers Loved
While it might be hard to believe, ‘tis the season when readers start craving books with snowy settings and holiday festivities — and a comforting escape from reality. According to Google Trends, Google searches for “Christmas books” in the US picked up just after Halloween … [Read more...]
How an Author Drove 2K Audiobook Sales with Chirp & BookBub Ads
Many of our partners drive hundreds or even thousands of audiobook sales when they run Chirp Deals. And for those looking to boost sales during this promotion even more (or to promote other Chirp audiobook discounts), BookBub Ads offer another way to promote discounted … [Read more...]
12 Top Audiobook Ads Readers Want to Click
If you’re looking to drive more audiobook sales, you can now target audiobook listeners with your BookBub Ads campaigns. But we often get questions about what creative designs work best. Do the same design elements from successful ebook ads work when you’re promoting … [Read more...]
How Your Book Price Impacts Your Ad Results
We know that the price of a discount has a huge impact on the click and sales rates for Featured Deals — but what about for BookBub Ad campaigns? Should you always include a price in your ad image? Which deal prices drive the most clicks? We analyzed over 1,000 recent ad … [Read more...]
8 Tips for Improving the ROI of Your BookBub Ads Campaigns
BookBub Ads is a self-serve advertising platform that lets you easily reach the active book buyers on BookBub and Chirp. With complete control over your image, targeting, budget, and timeline, you can create a campaign tailored to your specific goals when marketing any … [Read more...]
New: Promote Chirp Audiobooks with BookBub Ads
We're always looking for new ways to help our partners connect with readers, so today, we’re excited to announce a new targeting option for the BookBub Ads platform that we’ve been working on for the past several months — you can now directly target Chirp members and other … [Read more...]
How Reader Behavior Is Changing During the COVID-19 Crisis
Over the past few weeks, we've been aiming to share information on this blog that we hope is helpful to our author and publisher partners as they navigate the evolving COVID-19 crisis and its impact on the publishing industry. One question partners have been asking us is how … [Read more...]
Biggest BookBub Ads Mistakes Authors & Marketers are Making
Running online advertising campaigns can be challenging! Between finding the right target audience, optimizing your ad designs, and perfecting your budgeting, bidding, and pacing strategies, there are a ton of decisions to make and many different elements to tweak and test. … [Read more...]
How an Author Drove 10K New Release Sales With BookBub Ads
Authors and book marketers can use the BookBub Ads platform to accomplish a wide range of marketing goals. One common strategy is to run ads to increase sales and awareness of new releases. Author Jeana E. Mann ran a series of ad campaigns in October 2019 after the launch of … [Read more...]
