BookBub Ads can be an incredible tool for driving sales, reaching new readers, and running cost-effective ad campaigns. But because there are so many variables to adjust for each campaign, it can be hard to know what to change to find a winning combination and get the … [Read more...]
Carlyn Robertson
Carlyn Robertson works in product marketing on BookBub's Partners Team, where she ensures all authors & publishers know how to use BookBub’s tools to achieve their marketing goals. She writes content for the partners blog & website, speaks at conferences, & conducts market research. Follow her on Twitter at @CarlynAtBookBub.The Best BookBub Ads of 2018
In 2018, thousands of authors and book marketers used BookBub Ads, our self-serve display ads platform, to promote books to BookBub’s millions of readers. As the end of the year approaches, we wanted to share some of the most successful BookBub Ads campaigns of … [Read more...]
How an Author Doubled First-in-Series Sales Using BookBub Ads
Many partners use BookBub Ads to continuously promote first-in-series books. Because you can run ads on an ongoing basis, you can introduce a consistent stream of new readers to book #1 and drive sales for the whole series. Eva Pohler doubled daily sales for her $3.99 … [Read more...]
7 Surprising Perks of Recommending Books on BookBub
Recommending books is a fantastic way to engage with your followers on BookBub. Every time you recommend a book, your post will appear in your followers’ feeds on our website and could be included in their weekly email roundup of recommendations. Readers can like or comment … [Read more...]
Ads Bidding for Authors: Strategy Guide + Bid Calculator
Online advertising can be an effective, ROI-positive option in an author’s marketing tool kit for driving book sales and getting exposure to new readers, but figuring out the economics of auction-based ads can be a confusing and time-intensive process. Running profitable ads … [Read more...]
Biggest BookBub Ads Mistakes Authors & Marketers are Making
Running online advertising campaigns can be challenging! Between finding the right target audience, optimizing your creative, and perfecting your budgeting, bidding, and pacing strategies, there are a ton of decisions to be made and many different elements to tweak and test. … [Read more...]
10 Successful Advertisers’ Tips for Targeting Readers with BookBub Ads
If you’re trying to drive book sales — whether you just launched a new release, you’re promoting a discounted title, or you’re looking to hook new fans — running ad campaigns is a great way to reach both existing fans and new readers. But how do you choose which readers … [Read more...]
How to Increase the Click-Through Rate of a BookBub Ads Campaign
BookBub’s power readers are always on the hunt for new content, and with BookBub Ads, authors and publishers can easily promote their books to this engaged audience. BookBub Ads give advertisers control over every element of their campaign — targeting, scheduling, budget, … [Read more...]
Should You Make a Book Available for Preorder? 14 Authors Weigh In.
Preorders are a significant part of many authors’ and publishers’ new release marketing plans, but there are several different strategies for using preorders to boost sales for a new book. We talked to 14 self-published authors to learn how they approach preorders for their … [Read more...]
Why Discounting Box Sets Can Dramatically Increase Sales
Running a limited-time price promotion is an effective way to increase sales or downloads of a book or series, but different types of promotions work best for different marketing goals. We’ve discussed before how discounting the first book in a series to free is an excellent … [Read more...]
