Running online advertising campaigns can be challenging! Between finding the right target audience, optimizing your creative, and perfecting your budgeting, bidding, and pacing strategies, there are a ton of decisions to be made and many different elements to tweak and test. … [Read more...]
Carlyn Robertson
Carlyn Robertson works in product marketing on BookBub's Partners Team, where she ensures all authors & publishers know how to use BookBub’s tools to achieve their marketing goals. She writes content for the partners blog & website, speaks at conferences, & conducts market research. Follow her on Twitter at @CarlynAtBookBub.10 Successful Advertisers’ Tips for Targeting Readers with BookBub Ads
If you’re trying to drive book sales — whether you just launched a new release, you’re promoting a discounted title, or you’re looking to hook new fans — running ad campaigns is a great way to reach both existing fans and new readers. But how do you choose which readers … [Read more...]
How to Increase the Click-Through Rate of a BookBub Ads Campaign
BookBub’s power readers are always on the hunt for new content, and with BookBub Ads, authors and publishers can easily promote their books to this engaged audience. BookBub Ads give advertisers control over every element of their campaign — targeting, scheduling, budget, … [Read more...]
Should You Make a Book Available for Preorder? 14 Authors Weigh In.
Preorders are a significant part of many authors’ and publishers’ new release marketing plans, but there are several different strategies for using preorders to boost sales for a new book. We talked to 14 self-published authors to learn how they approach preorders for their … [Read more...]
Why Discounting Box Sets Can Dramatically Increase Sales
Running a limited-time price promotion is an effective way to increase sales or downloads of a book or series, but different types of promotions work best for different marketing goals. We’ve discussed before how discounting the first book in a series to free is an excellent … [Read more...]
Q&A with a BookBub Editor on Our Selection Process
We often get questions from our partners about the Featured Deal selection process. We have a team of in-house editors who review every book that gets submitted to BookBub, and I interviewed one of these editors to give our partners some more insight into her … [Read more...]
How BookBub’s Editors Pick Categories for Featured Deals
We’ve already shared how our editorial team chooses books for Featured Deals, but in addition to deciding which books to feature, there’s another element to their selection process — in which category should a book be placed? Our editorial team’s category decisions are … [Read more...]
11 BookBub Myths Busted
There are a lot of myths and misconceptions out there about how BookBub works — from how we select books to feature to what kind of behavior will get authors on a “blacklist” (this one baffles us!). We wanted to put some of the rumors we hear about most often to rest. … [Read more...]
How to Discount Your Book for Readers in Canada
Discounting can be complicated no matter the country, and factors like region-specific retailer options make international discounts even more complex. Here on the BookBub Partners Blog, we’ve already discussed how to discount your book in the UK and India, but there are a … [Read more...]
How to Make Your Book Permafree (and Why You Should)
Although it might seem counterintuitive, making one of your books permanently free can be a savvy marketing move. If you have a large backlist of books, a permafree book is a great way to entice new readers, increase your exposure, and drive sales for your other books. We’ve … [Read more...]
