LAST UPDATED May 26, 2017 by DIANA URBAN
At the BookBub Partners Blog, we’ve published dozens of posts on book marketing, publishing insights, and self-publishing tips. We’ve compiled these posts into an ultimate guide to book marketing as a digestible resource for all of this valuable content. We will regularly update this page with the latest content as we publish it, so be sure to bookmark it for future reference!
Sign up here to get the latest marketing tips delivered to your inbox:
Table of Contents
- Before You Publish
- After the Book Launch
- Running Price Promotions
- Keeping up the Momentum
- Other Insights
Before Publishing
Creating an Online Platform
- What to include in an author website
- Author websites with stellar designs: 29 examples
- Creating an author website: 5 platform options
- Writing an author bio: 10 examples
- Completing a BookBub Author Profile: 20 examples
- How to get more BookBub followers
- How one author got 25K BookBub followers
- Adding BookBub follow buttons to a website or blog
- Designing a Facebook cover photo: 39 examples
- Designing a Twitter header image: 43 examples
Designing a Book’s Cover
- Hiring a book cover designer: 19 designers & resources
- Hiring a book cover designer: 12 questions to ask
- How to create a successful book cover
- How to test a book’s cover design
- What kind of cover design sells more books in your genre?
- Book cover mistakes to avoid
Preparing Book Marketing Assets
- How to identify a target audience
- How to get readers hooked from an ebook sample
- How to write an elevator pitch for a book
- How to improve a book’s description copy
- The most important elements of a book’s description copy
- How to get blurbs for a book and use them in your marketing
- How to use a book’s back matter to sell more copies of other books
- How to find images for book marketing campaigns
Cross-Promoting Books
- How to cross-promote other books in the back matter
- How to promote a sequel in a book’s back matter
- How to add links to an ebook’s back matter
After the Book Launch
Generating Buzz for a Book
- Browse through 98 book marketing ideas
- Download a collection of 180+ book marketing examples
- Marketing tactics traditionally published authors use
- How to use price promotions to market a new book release
- How to get more book reviews
- How to market a book to a niche audience
- Free tools that can help build book buzz
- How to using Facebook groups to build book buzz
- How to use videos to engage with readers
- How to use blog tours to promote books
- How to promote books at conferences
- How to get a book more international exposure
- Hiring a book publicist: 10 questions to ask
Running BookBub Ads
- How to use BookBub Ads
- Set a goal for your BookBub Ads
- Designing a BookBub Ads (20 stunning examples)
- How to test an ad’s design
- Setting a budget and bid for a BookBub Ad
- How to set the targeting for a BookBub Ad
- Case study: Promoting a new release with BookBub Ads
- Case study: Promoting a box set with BookBub Ads
- Case study: Promoting a new sequel with BookBub Ads
Choosing Tactics for Different Book Types
- How to increase sales of standalone books
- How to promote a series to keep readers hooked
- Tips on creating single-author box sets
- How to promote nonfiction books
Promoting a Book Series
- Which book in a series should you discount?
- How to promote a sequel
- How to launch and promote a new book that’s part of a series
- How to sell an ebook series
- Benefits to promoting a series book
Analyzing Your Results
Running Price Promotions
Why You Should Run Ebook Price Promotions
- Why smart authors and marketers discount their books
- Book marketing goals you could achieve with price promotions
- Why ebook price promotions make you more money
- Should you discount an ebook?
- Do ebook discounts devalue content?
How to Run Ebook Price Promotions
- The best price for an ebook promotion
- The right time to discount a book
- How to lower the price of an ebook
- How to discount an book in the UK
- How to discount an book in Canada
- How to discount an book in India
- The most common international ebook discounting errors
- How to run successful ebook price promotion
Making an Ebook Free
- How to make an ebook free (temporarily)
- How to make an ebook permafree (and why you should)
- Do free ebook promotions really work?
Success Stories from Authors
Other Discounting Best Practices
- How long you should run an ebook price promotion
- Why an ebook’s original price impacts sales
- The best day of the week to discount an ebook
- Why an ebook price promotion may not have worked
- How to promote an ebook price promo on social media
Submitting a Book to BookBub
- How BookBub’s selection process works
- How to optimize your BookBub Featured Deal submission
- 9 reasons a book was rejected for a BookBub Featured Deal
- How BookBub Featured Deals are priced
- Free vs. discounted: how BookBub’s selection rates vary
- Facts about BookBub subscribers
- What is the BookBub “halo” effect?
- 11 BookBub myths busted
Keeping up the Momentum
Maintaining Book Sales
Using Social Media
- Publishing content to social media: 23 author examples
- How successful authors use Twitter
- Twitter mistakes too many authors make
- Promoting a book on Instagram: 15 author examples
- Promoting a book on Instagram: 15 publisher examples
- Promoting a book on Pinterest: 23 author examples
- Promoting a book on Pinterest: 16 publisher examples
Other Insights
Knowing Useful Publishing Trends
Tips from Traditional Publishing
- Traditional to hybrid: how to carry readers to a new book
- How an author ran a price promotion with a Big 5 publisher
- How to use ebook price promotions as a discovery tool
- A literary agent’s advice on book marketing and discounting
- How to time an ebook price promotion for maximum visibility
- Coordinating an ebook discount and TV adaptation
- Relaunching and marketing a book after getting the rights back
Self-Publishing Success Stories
- How Daniel Arenson launched a new book and sold 20K copies
- How Julianne MacLean launched a new book that’s part of a long series
- How Cheryl Kaye Tardiff sold 130x more books with a BookBub & Kindle Countdown promotion
- How Beth Revis promoted a new book to her existing readers
- How Melissa F. Miller used preorders to boost new release book sales
- How Lindsay Muroker adopts new marketing trends early
- How Bella Andre keeps a regular release schedule
- How self-publishing changed Claire Cook’s writing career
Want to share this guide on Twitter?
Click to tweet: The Ultimate Guide to Book Marketing – http://bit.ly/1LVh7fR via @BookBubPartners #publishing #amwriting
Click to tweet: Check out this massive list of book marketing tips and insights – http://bit.ly/1LVh7fR #publishing #amwriting
