Building an online platform often means having a presence on Twitter. While readers may engage more with certain authors on social networks like Facebook or Instagram, and it’s hard to actually sell books on Twitter, many authors use Twitter to connect directly with readers, other authors, and industry professionals.
Twitter’s header image offers a great opportunity to spark recognition between a book and its author. It is highly visible to Twitter users when looking at a profile on the web, on Twitter’s mobile app, or after clicking on a Twitter handle in third-party apps like TweetDeck — but even with its high profile, this space is often underutilized or neglected altogether.
Twitter header on the website.
Twitter header on TweetDeck.
If you don’t have a professional designer at your disposal, here are a couple resources that can help you get the dimensions of a Twitter header image right.
Note that if you use the full width of the space with content like book covers or text, elements on either side may be cut off in apps like TweetDeck. So decide which is a higher priority to you: using all of the space to entice Twitter web users, or keeping the design simple to optimize for mobile and third-party app users.
Here are some ideas for Twitter header photos and examples that we hope will inspire you. There are endless possibilities, so we focused on the following design strategies in these examples:
- Promote a single book or series
- Promote a series
- Display multiple books
- Showcase art from a book or cover
- Focus on author branding
Even if you prefer not to use Twitter, these stunning designs can be a source of inspiration for any book marketing campaign.
Design Strategy #1: Promote a single book
Design Strategy #2: Promote a series
Design Strategy #3: Display multiple books
Design Strategy #4: Showcase art from a book or cover
Design Strategy #5: Focus on author branding
Note that some of these authors regularly swap out their Twitter header images, so what you see on their live Twitter profile may not match what you see here.
Which of these designs is your favorite? We’d love to hear your thoughts in the comments below!
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Click to tweet: Twitter’s header image offers a great opportunity to spark recognition between a book and its author. Here are some great examples! http://bit.ly/23UUPPU
This post was originally published on May 17, 2016, and has been updated with current information.