If you’re publishing a sequel, whether it’s the second book in a duology or a later-in-series book, its launch is a chance to capitalize on the success of the previous book(s). You’ll already have a built-in fan base eager for more, but you need to make sure they’re aware a … [Read more...]
Preorder Marketing
Don’t miss out on building prerelease buzz for your book! Capitalize on preorder marketing strategies to boost early book sales.
How to Promote Your Book Before It’s Published
Promoting a book before it’s published can help generate buzz and build awareness, which might convince readers to buy early. And driving preorder sales can help a book hit certain bestseller lists, since many retailers count preorders as launch day sales. But how can you … [Read more...]
11 Creative Ways Authors Announced Their Book Launch
Grabbing readers’ attention for a new book can be particularly challenging, especially in such a crowded marketplace. Launch day is a great opportunity for authors to announce their new book, generate visibility to new readers, and build excitement for existing fans to dive … [Read more...]
Sample Marketing Timeline for Launching a New Book
When preparing to launch a new book, there are tons of new release marketing strategies you could choose from… but even some of the most tried-and-true promotional tactics aren’t necessarily the best for driving sales. For instance, many authors and publishers still invest … [Read more...]
Book Launch Checklist: A Marketing Timeline for Authors
As a traditionally-published author, it’s important to supplement your publisher’s marketing campaigns with your own promotions so your lovingly crafted words reach as many readers as possible. Nowadays, readers want to personally connect with authors they like, especially … [Read more...]
How the Right Preorder Strategy Can Build a Book’s Platform
Preorders are a great way to earn money for a new book release before its launch date. I started the process for Gone Daddy Gone, the seventh novel in my Sloane Monroe mystery series, three months before its release. My goal was to promote the book enough to see consistent … [Read more...]
How I Promoted a Preorder to Launch a Bestselling Book
Before I released Warwolfe, the prequel to my bestselling series de Wolfe Pack, I knew I wanted to aggressively promote this book because my readers had been waiting for it for years. As someone who releases a new full-length book about every seven weeks, I have an entire … [Read more...]
How to Drive Preorder Book Sales: Q&A With a Big 5 Publisher
Preorder book sales can be an essential driver of a book’s early success — a higher volume of preorder sales can build buzz and lead to more reviews, bigger retailer orders, and even placement on bestseller lists. But driving those sales is a tough proposition. How do you … [Read more...]
Introducing BookBub Preorder Alerts
Today we’re thrilled to announce a new way for our partners to promote an upcoming release: BookBub Preorder Alerts! A Preorder Alert is a dedicated email to an author’s BookBub followers announcing that one of the author’s books is available for preorder. We know … [Read more...]
Using Preorders to Boost New Release Book Sales
Setting up preorders for a new release on retailer sites can be a great way to generate buzz and boost sales prior to the book’s launch date. When Melissa F. Miller was preparing to launch the sixth book in her legal thriller series, Irrevocable Trust, she decided to make … [Read more...]
