Whether you’re an author, a marketer at a publishing house, a publicist, or anyone else looking to sell books, there’s a wide array of book marketing tactics you can use to amplify a book’s exposure and reach more readers. To spark inspiration and get those creative juices … [Read more...]
Preorder Marketing
Don’t miss out on building prerelease buzz for your book! Capitalize on preorder marketing strategies to boost early book sales.
How Authors Use Preorders to Promote New Books in 2023
Preorders are a staple in the publishing industry to build buzz for new books, giving authors and publishers extra time to drum up excitement, attention, and book sales in the lead-up to release day. To discover what’s working in preorder marketing today, we surveyed over … [Read more...]
How an Author Doubled Exposure for a New Release [Case Study]
![How an Author Doubled Exposure for a New Release [Case Study]](https://i0.wp.com/insights.bookbub.com/wp-content/uploads/2022/10/preorder-alert-double-send-case-study-v3.png?fit=300%2C158&ssl=1)
Today’s readers have an endless array of choices for entertainment. To cut through the noise, author Keira Andrews’s number one goal is always to get her books in front of readers as many times as possible. So, needless to say, Keira was excited to try the new ability to … [Read more...]
New: Send Two Preorder Alerts Per Book (Plus Timing Tips!)
Preorder Alerts are a flexible, affordable tool for driving early sales, visibility, and excitement for an upcoming release. And they reach an author’s biggest fans — the readers who follow you to hear more about your books! Today, we’re excited to share two updates that … [Read more...]
12 Clever Ideas for Promoting Sequels or Later-Series Books
If you’re publishing a sequel, whether it’s the second book in a duology or a later-in-series book, its launch is a chance to capitalize on the success of the previous book(s). You’ll already have a built-in fan base eager for more, but you need to make sure they’re aware a … [Read more...]
How to Promote Your Book Before It’s Published
Promoting a book before it’s published can help generate buzz and build awareness, which might convince readers to buy early. And driving preorder sales can help a book hit certain bestseller lists, since many retailers count preorders as launch day sales. But how can you … [Read more...]
13 Creative Ways Authors Announced Their Book Launch
Grabbing readers’ attention for a new book can be particularly challenging, especially in such a crowded marketplace. Launch day is a great opportunity for authors to announce their new book, generate visibility to new readers, and build excitement for existing fans to dive … [Read more...]
Sample Marketing Timeline for Launching a New Book
When preparing to launch a new book, there are tons of new release marketing strategies you could choose from… but even some of the most tried-and-true promotional tactics aren’t necessarily the best for driving sales. For instance, many authors and publishers still invest … [Read more...]
Book Launch Checklist: A Marketing Timeline for Authors
As a traditionally-published author, it’s important to supplement your publisher’s marketing campaigns with your own promotions so your lovingly crafted words reach as many readers as possible. Nowadays, readers want to personally connect with authors they like, especially … [Read more...]
How the Right Preorder Strategy Can Build a Book’s Platform
Preorders are a great way to earn money for a new book release before its launch date. I started the process for Gone Daddy Gone, the seventh novel in my Sloane Monroe mystery series, three months before its release. My goal was to promote the book enough to see consistent … [Read more...]
