The idea of working to generate publicity for your book may seem a little old-fashioned, maybe even irrelevant. After all, publicity isn’t an exact science, and doesn’t come with a tracking link or the concrete numbers offered by digital advertising. But what can’t be easily … [Read more...]
New Release Marketing
Planning for the release of a new book? Before your book launch, learn the ins and outs of new release marketing to maximize sales and reach readers.
15 Ways Book Marketers Use Social Media to Promote Preorders
When promoting a preorder to drive early sales of a book and build its visibility before launch, advertising the preorder using tools like BookBub Preorder Alerts or author newsletters is a great way to run highly targeted promotions reaching an author's existing audience. … [Read more...]
How to Hype a New Release as a Traditionally Published Author
When traditionally published author Mia P. Manansala launched her latest title, Murder and Mamon, she knew that taking an active role in the launch could only increase her visibility. Readers want to personally connect with authors they love — even if your publisher is … [Read more...]
140 Book Marketing Ideas to Help Authors Increase Sales
Whether you’re an author, a marketer at a publishing house, a publicist, or anyone else looking to sell books, there’s a wide array of book marketing tactics you can use to amplify a book’s exposure and reach more readers. To spark inspiration and get those creative juices … [Read more...]
8 Unexpected Benefits from New Releases for Less Promotions
New Releases for Less is an excellent tool for driving wide exposure of competitively priced new releases. Similarly to BookBub Featured Deals, each editorially curated New Releases for Less promotion is sent to every US BookBub member subscribed to the featured book’s … [Read more...]
How to Write a Book Description: Tips from BookBub Editors
You’ve done it — you’ve written the book, you’ve commissioned a beautiful cover, and you’re ready to start finding readers and selling copies. But wait! There’s that pesky little detail in the process of publishing your book: providing a book description. Figuring out how to … [Read more...]
12 Fantastic BookBub Ad Designs Promoting New Releases
BookBub Ads can be an effective tool for building buzz and boosting revenue for your newest release. Readers come to BookBub to discover new books, and the BookBub Ads platform allows any author or publisher to take advantage of that. We often receive questions about what … [Read more...]
Promoting a New Book to Current Fans and New Readers [Case Study]
![Promoting a New Book to Current Fans and New Readers [Case Study]](https://i0.wp.com/insights.bookbub.com/wp-content/uploads/2023/06/Promoting_A_New_Book_to_Current_Fans_and_New_Readers.png?fit=300%2C158&ssl=1)
When New York Times bestselling author Cynthia Eden released Touched by Ice, the fourth book in her self-published Ice Breakers Cold Case Romance series, she put together a launch strategy designed to raise awareness from her current fans and bring new readers to the … [Read more...]
The State of Author Newsletters: Data from 500+ Authors [Infographic]
Email is a powerful marketing tool for authors to stay in touch with their readers. To learn more about how authors leverage email newsletters, we asked our partners to share their experiences. Over 500 authors responded to a survey with insights into the purpose of their … [Read more...]
Trend Watch Spring 2023: What’s Popular with BookBub Readers
What’s working well right now on BookBub? There’s no better team to answer that question than our editors, and we’ve gathered a list of top trends readers have been interested in across categories from romance to nonfiction to thrillers. Read on to find out what titles might … [Read more...]
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