In June 2025, I published my first novel, Return to the Galaxy. Seven months later, I had six science fiction books out, multiple #1 bestsellers, and, at one point, my six books were all within the top nine slots in Amazon UK’s Alien Invasion Top 100 category. Now I’m … [Read more...]
New Release Marketing
Planning for the release of a new book? Before your book launch, learn the ins and outs of new release marketing to maximize sales and reach readers.
15 Ways to Sell Preorder Books You Need to See
Preorders give your book a serious advantage at launch. Many retailers count all preorders as day-one sales, which can help you hit bestseller lists, and the early buzz can create word-of-mouth momentum for weeks after release. But convincing readers to buy before they can … [Read more...]
How to Promote Your Book on TikTok (I Made $40k at Launch)
When my first book was published, my family had $32 in the bank and a maxed-out credit card. I didn't have money left, but what I did have was 27,000 followers on TikTok. When Stone & Sky released, we grossed over $40,000 in the first three months, and we've never looked … [Read more...]
11 Clever Ideas for Promoting Sequels or Later-Series Books
If you’re publishing a sequel, whether it’s the second book in a duology or a later-in-series book, its launch is a chance to capitalize on the success of the previous book(s). You’ll already have a built-in fan base eager for more, but you need to make sure they’re aware a … [Read more...]
15 Creative Ways Authors Announced Their Book Launch
The weeks leading up to and after launch day offer authors a great opportunity to announce their new book, generate visibility to new readers, and build excitement for existing fans to dive back in. To help you brainstorm creative ways to announce your book launch, we’ve … [Read more...]
BookBub Trend Watch 2025: Tropes Readers Love in 11 Categories
What have BookBub readers been most interested in lately? There’s no one better to answer this question than our editors, so they’ve compiled a list of trends that are working well right now across a variety of categories, from romances to thrillers and beyond. Read on to … [Read more...]
17 Ways to Promote Special Edition Books (with Examples!)
Within the past few years, there has been a meteoric rise in reader demand for special edition books. Special and exclusive editions include a range of deluxe content, from updated covers and illustrated end pages to sprayed edges and bonus chapters. While BookBub is … [Read more...]
“My Best Launch Ever”: How an Author Broke Into a New Genre
Convincing readers to purchase a book written by an author they haven’t heard of before is a common marketing challenge, whether you’re promoting a debut book, trying to expand your readership, or breaking into a new genre. When author Christian A. Brown released Raven’s … [Read more...]
11 Marketing Ideas to Start Before Finishing Your First Book
Writing a book is an incredible achievement, and your main focus right now might just be getting it over the finish line. But if you want to sell a lot of copies or build a business, don’t wait until you have a finished product! Cultivating an audience for your book takes … [Read more...]
Interview: How One Debut Author Built an ARC Team from Scratch
When Cindy L. Sell started as a freshman at Kansas State University, she had her sights set on a career as a tiger conservationist. “I wanted to work with the big kitties,” she says. Today, this mother of two young boys is starting to build a career that embraces a different … [Read more...]
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