![Using BookBub Ads to Drive Series Sell-Through [Case Study]](https://i0.wp.com/insights.bookbub.com/wp-content/uploads/2023/02/danny-knestaut-case-study.png?fit=300%2C158&ssl=1)
Promoting a deal on a first-in-series book is a great strategy for boosting sales of the entire series. Fantasy author Danny Knestaut took this approach to the next level: Through an efficient testing process, his BookBub Ads campaigns have helped bolster read-through across … [Read more...]
New Release Marketing
Planning for the release of a new book? Before your book launch, learn the ins and outs of new release marketing to maximize sales and reach readers.
5 Strategies I Use to Launch New Books in Kindle Unlimited
The book launch. Whether it’s your first precious baby leaving the nest or number double-digit joining a long line in your series, the launch is always stressful… but each one is also a great opportunity. If you talk to ten different authors, you’ll likely get ten … [Read more...]
Book Bundling Strategies You May Not Have Tried (Plus Examples!)
If you’ve published a series or have an extensive backlist, repackaging some of these books into a box set can be a great way to revive sales. Especially if you make the cost of the box set less than the combined cost of the individual books, a box set promotion can attract … [Read more...]
How an Author Doubled Exposure for a New Release [Case Study]
![How an Author Doubled Exposure for a New Release [Case Study]](https://i0.wp.com/insights.bookbub.com/wp-content/uploads/2022/10/preorder-alert-double-send-case-study-v3.png?fit=300%2C158&ssl=1)
Today’s readers have an endless array of choices for entertainment. To cut through the noise, author Keira Andrews’s number one goal is always to get her books in front of readers as many times as possible. So, needless to say, Keira was excited to try the new ability to … [Read more...]
Q&A: How to Strategically Price a New Book to Drive More Sales
Our partners know that discounts can increase sales of backlist books — but what about new releases? After the initial sales peak, a discount can give new books another boost by hooking in a fresh batch of readers who might need an extra push to purchase. Blackstone … [Read more...]
How 12 Authors Used New Releases for Less to Support A Book Launch
Book launches are an exciting time to gain new readers and exposure, but with so many promotion options available, it can be difficult to discern which opportunities are right for you. In today’s post, we explore how 12 authors used New Releases for Less, our promotional … [Read more...]
Why Testing BookBub Ads Targets Pays Off [Case Study]
For many advertisers, choosing author targets is one of the trickiest parts of running effective BookBub Ads campaigns. Unlike other ad platforms that have a limited number of authors available to target, BookBub Ads lets you reach the fans of any author with a following on … [Read more...]
How We Boosted Our Anthology’s Retailer Ranking to #1
I collaborated with seven romance authors to publish a holiday anthology titled Hugs, Kisses and Mistletoe Wishes. Our goal was to discover new readers and maximize sales by cross promoting eight-books-in-one to a wide audience, a strategy that led to launching the ebook at … [Read more...]
How to Launch a New Book Using BookBub’s Marketing Tools
Are you gearing up for a book launch? It might seem like there’s an endless number of book marketing ideas you could incorporate into your promotional plan. But if you’re looking for proven ways to drive sales, BookBub offers a full suite of marketing tools that can … [Read more...]
Virtual Book Tours: 14 Must-See Strategies from Authors
Book tours are a traditional promotional tactic for authors when launching a new book. With the COVID-19 crisis making in-person promotional events unsafe, authors have been finding creative ways to circumvent the pandemic’s challenges and interact with fans. One tactic … [Read more...]
