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New Release Marketing

Planning for the release of a new book? Before your book launch, learn the ins and outs of new release marketing to maximize sales and reach readers.

How to Launch a New Book Using BookBub’s Marketing Tools

January 11, 2021 by Diana Urban

How to Launch a New Book Using BookBub

Are you gearing up for a book launch? It might seem like there’s an endless number of book marketing ideas you could incorporate into your promotional plan. But if you’re looking for proven ways to drive sales, BookBub offers a full suite of marketing tools that can … [Read more...]

Virtual Book Tours: 14 Must-See Strategies from Authors

November 17, 2020 by Leila Hirschfeld

Virtual Book Tours: 14 Must-See Strategies from Authors

Book tours are a traditional promotional tactic for authors when launching a new book. With the COVID-19 crisis making in-person promotional events unsafe, authors have been finding creative ways to circumvent the pandemic’s challenges and interact with fans. One tactic … [Read more...]

Marketing a New Book Release: 9 Tips You HAVE to See

November 10, 2020 by Erica Ridley (Guest Blogger)

Marketing a New Book Release: 9 Tips You HAVE to See

Over the past 10 years, I’ve written more than 40 books and learned countless lessons along the way. I’m both traditionally and self-published, which is one of many factors that can affect marketing possibilities. Readers also react differently between genres — or even … [Read more...]

How to Promote a Book Launch (and How BookBub Can Help!)

July 23, 2020 by Diana Urban

How to Promote a Book Launch and how BookBub Can Help Featured Image

Are you planning to promote a book launch soon? There’s a huge amount of book promotion tactics you can try — but which will sell the most copies? Which will give you the best shot at hitting a bestseller list? And if you’re a traditionally published author, what marketing … [Read more...]

Virtual Book Launch Events: 8 Ideas from Authors

April 30, 2020 by Diana Urban

Virtual Book Launch Events: 8 Ideas from Authors

Despite the COVID-19 crisis, many books are still launching each week. Due to shelter-in-place orders and the need for physical distancing, launch parties at bookstores have of course been canceled. Because of this, we’re getting questions from partners about how to connect … [Read more...]

How an Author Drove 10K New Release Sales With BookBub Ads

February 26, 2020 by Carlyn Robertson

How an Author Drove 10K New Release Sales With BookBub Ads

Authors and book marketers can use the BookBub Ads platform to accomplish a wide range of marketing goals. One common strategy is to run ads to increase sales and awareness of new releases. Author Jeana E. Mann ran a series of ad campaigns in October 2019 after the launch of … [Read more...]

How to Run a Book Launch for Maximum Sales (& Hit List!)

July 10, 2019 by Diana Urban

How to Run a Book Launch for Maximum Sales

When you’re preparing for a book launch, there’s a massive amount of book marketing tactics you can choose from — but which will make the biggest impact on sales? Which will give you the best shot at hitting a bestseller list? And if you’re a traditionally published author, … [Read more...]

A Guide to Getting More Reader Reviews

January 16, 2019 by Francis Bogan

A Guide to Getting More Reader Reviews

Obtaining reader reviews on retailer sites is critical for driving book sales. Reviews can lend books legitimacy and help readers decide whether they’re worth their money and time. According to a 2018 survey, 36% of BookBub members say book reviews from other readers can … [Read more...]

5 Unconventional Book Launch Ideas from Professional Marketers

September 12, 2018 by Ricardo Fayet (Guest Blogger)

Unconventional Book Launch Ideas from Professional Marketers

As an author, your book marketing tool belt is probably bursting at the seams with countless strategies. You’ve set up a mailing list. You’re aware of the importance of reader reviews. You’re running ads on BookBub. You’ve got it all covered, right? Well, maybe … [Read more...]

17 New Release Marketing Examples We Love

August 24, 2016 by Charlotte How

New Release Marketing Examples

The Big Day is fast approaching. The final edits are in, the cover looks great, and the blurb has been polished to perfection. Phew! As the numbers on your “Days Until Release” countdown wind down, it’s time to ramp up your marketing activities! In order to help you … [Read more...]

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