When you release a new book, your existing book backlist can be a valuable promotional asset. Not only will existing fans gobble up your newest work, but discounting your own backlist book can help attract brand new readers and drive sales for a full-priced new book. In … [Read more...]
New Release Marketing
Planning for the release of a new book? Before your book launch, learn the ins and outs of new release marketing to maximize sales and reach readers.
Today we have exciting news: Beginning this morning, we’re sending BookBub readers email alerts about new releases by their favorite authors. These New Release Alerts will include links to purchase the book immediately on retail sites or to bookmark it on BookBub for … [Read more...]