What’s working well right now on BookBub? There’s no better team to answer that question than our editors, and we’ve gathered a list of top trends readers have been interested in across categories from romance to nonfiction to thrillers. Read on to find out what titles might … [Read more...]
New Release Marketing
Planning for the release of a new book? Before your book launch, learn the ins and outs of new release marketing to maximize sales and reach readers.
Using BookBub Ads to Drive Series Sell-Through [Case Study]
Promoting a deal on a first-in-series book is a great strategy for boosting sales of the entire series. Fantasy author Danny Knestaut took this approach to the next level: Through an efficient testing process, his BookBub Ads campaigns have helped bolster read-through across … [Read more...]
5 Strategies I Use to Launch New Books in Kindle Unlimited
The book launch. Whether it’s your first precious baby leaving the nest or number double-digit joining a long line in your series, the launch is always stressful… but each one is also a great opportunity. If you talk to ten different authors, you’ll likely get ten … [Read more...]
Book Bundling Strategies You May Not Have Tried (Plus Examples!)
If you’ve published a series or have an extensive backlist, repackaging some of these books into a box set can be a great way to revive sales. Especially if you make the cost of the box set less than the combined cost of the individual books, a box set promotion can attract … [Read more...]
How an Author Doubled Exposure for a New Release [Case Study]
Today’s readers have an endless array of choices for entertainment. To cut through the noise, author Keira Andrews’s number one goal is always to get her books in front of readers as many times as possible. So, needless to say, Keira was excited to try the new ability to … [Read more...]
Q&A: How to Strategically Price a New Book to Drive More Sales
Our partners know that discounts can increase sales of backlist books — but what about new releases? After the initial sales peak, a discount can give new books another boost by hooking in a fresh batch of readers who might need an extra push to purchase. Blackstone … [Read more...]
How 12 Authors Used New Releases for Less to Support A Book Launch
Book launches are an exciting time to gain new readers and exposure, but with so many promotion options available, it can be difficult to discern which opportunities are right for you. In today’s post, we explore how 12 authors used New Releases for Less, our promotional … [Read more...]
Why Testing BookBub Ads Targets Pays Off [Case Study]
For many advertisers, choosing author targets is one of the trickiest parts of running effective BookBub Ads campaigns. Unlike other ad platforms that have a limited number of authors available to target, BookBub Ads lets you reach the fans of any author with a following on … [Read more...]
How We Boosted Our Anthology’s Retailer Ranking to #1
I collaborated with seven romance authors to publish a holiday anthology titled Hugs, Kisses and Mistletoe Wishes. Our goal was to discover new readers and maximize sales by cross-promoting eight books in one to a wide audience, a strategy that led to launching the ebook at … [Read more...]
How to Use BookBub with a Limited Budget
Marketing books can be expensive, and if you’re on a budget, navigating the costs of different opportunities may feel daunting. The good news is, it’s not impossible! BookBub’s full suite of marketing tools is aimed to support our partners with diverse needs and goals — … [Read more...]