Promoting your books is a crucial component of reaching more readers and getting in front of your audience. While there’s no single promotional tool that is universally effective for books, one strategy that many authors rely on is display advertising. And this strategy is … [Read more...]
BookBub Ads Tips
Want to make the most of your BookBub Ads? Learn how to target the right readers, choose the right bidding strategy to help you meet your goals, and more.
25 Stunning Design Examples to Inspire Your Book Advertising
Looking for inspiration for your next book advertising campaign? We’ve written before about how to create effective BookBub Ad images, and here we’ve gathered more examples to demonstrate our best design tips. These ads feature a variety of design elements and creative ways … [Read more...]
BookBub Ads: 15 Common Questions Answered!
We hear a wide array of questions about BookBub Ads from partners in various stages of running ads on our self-serve platform. Some folks are first-time advertisers trying to figure out where to start, and others are looking for insights on how best to reach their goals. … [Read more...]
3 Biggest Benefits of BookBub Ads CPC Bidding
Choosing the right bidding style and bid amount is essential to winning ad impressions at a cost you’re comfortable with. There are two bidding styles advertisers can choose from for BookBub Ads: cost-per-thousand impressions (CPM) and cost-per-click (CPC). We’ve covered … [Read more...]
BookBub Ads Strategies for Any New Release Goal
Releasing a new book is a key moment to find and hook new readers while pulling existing fans back into your world. BookBub Ads is a great tool for supporting these efforts, and here we’re going to cover three distinct strategies you can use to advertise your new book based … [Read more...]
BookBub Ads: When to Use CPC vs. CPM Bidding
One of the most common questions we hear from advertisers running BookBub Ads campaigns is whether CPC (cost per click) or CPM (cost per thousand impressions) bidding is best. The short answer is, “it depends” — for the long answer, keep reading! There are benefits and … [Read more...]
Ultimate Guide to Publishing and Marketing a Permafree Ebook
Although it might seem counterintuitive, making one of your books permanently free can be a savvy marketing move. If you’ve written a series or a large backlist of books and you publish your books wide, a permafree book is a great way to entice new readers, increase your … [Read more...]
How One Author Uses BookBub to Drive Direct Sales
Over the past few years, direct sales — selling books to readers without using a major retailer as an intermediary — has become an increasingly popular sales strategy for independent authors. Selling direct can enable authors to collect more robust reader data, generate … [Read more...]
Using BookBub’s Ad Design Tool: 12 Examples Readers Loved
BookBub Ads is a powerful tool for promoting books with a flexible budget to targeted audiences of BookBub readers. While many authors choose to design custom ad images, the BookBub Ads set-up form includes an ad creative builder, which offers a quick and easy way to design … [Read more...]
The Best BookBub Ads of 2023
As we approach the end of 2023, it’s time for our annual roundup of the best Bookbub Ads campaigns of the year! There are many ways to run successful campaigns on BookBub, and many ways to define what success looks like, so these campaigns represent a wide mix of advertising … [Read more...]
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