BookBub Ads Tips

BookBub Ads is a powerful tool that can help you achieve a wide variety of book marketing goals. It can also be a tricky platform to master! It’s easy to fall into common pitfalls like targeting readers who don’t engage with your ads or spending too much of your budget on … [Read more...]

We hear a wide array of questions about BookBub Ads from partners in various stages of running ads on our self-serve platform. Some folks are first-time advertisers trying to figure out where to start, and others are looking for insights on how best to reach their goals. … [Read more...]

Choosing the right bidding style and bid amount is essential to winning ad impressions at a cost you’re comfortable with. There are two bidding styles advertisers can choose from for BookBub Ads: cost-per-thousand impressions (CPM) and cost-per-click (CPC). We’ve covered … [Read more...]

One of the most common questions we hear from advertisers running BookBub Ads campaigns is whether CPC (cost per click) or CPM (cost per thousand impressions) bidding is best. The short answer is, “it depends” — for the long answer, keep reading! There are benefits and … [Read more...]