If you’re not using Pinterest as a book marketing tactic, you might want to give it a try — it’s one of the largest social networks, and according to the Pew Research Center, 42% of all online women and 15% of all online men use Pinterest. If you’re not familiar with the platform, Pinterest is a virtual pinboard where you can pin images from other sites, linking back to the original source. Other users can re-pin those same images to their boards.
While Pinterest is one of the most popular social networks, not every author will find a relevant audience on this platform. Most of Pinterest’s users are female, and the demographics skew younger, so some genre authors might have a harder time building a fan base on Pinterest than a romance or new adult author, for example.
If you decide Pinterest is worth testing, here are some great examples of authors who’ve been able to build an audience and pin images that have connected with many followers. We’ve included a variety of authors who write in different genres. Hopefully these examples will inspire you to create some of your own Pinterest boards!
Note that in each example below, you can click on the author’s name to go to their main Pinterest profile, and click on the image to navigate directly to the board shown in the screenshot. You can also use these links to jump to a specific strategy most relevant to your interests!
- Story Visualization
- Character Inspiration
- Free Content
- Interview Compilations
- Fan Appreciation
- Blog Post Promotions
- Book Covers
- Book Tour Promotion
- Writing Inspiration
- Book Club Inspiration
- Recommended Books
- Book Marketing Tips
Jody Hedlund – Christian Fiction & Historical Romance
Jody created a board for each of her books, which provide visualizations of various scenes and characters.
Lucinda Brant – Historical Romance
Lucinda’s novel-specific boards include a wealth of information about the time period, from jewelry and items characters used to paintings and maps depicting the settings. Each pin has a detailed description of how the image relates to the book.
Meg Waite Clayton – Historical Fiction
For her historical fiction novel The Last Train to London, Meg collected historical photographs, postcards, and cityscapes to inspire her writing.
Helen Hoang – Romance
Helen created boards specific to her books, each filled with scenery, character, and theme inspiration.
Sarah J. Maas – Young Adult
Like Helen, Sarah created boards for each of her books that are a mix of inspiration and fan art.
Alexandra Bracken – Young Adult
Alexandra’s boards are a mix of story visualization specific to certain books, and more generalized bookish inspiration.
Dhonielle Clayton – Young Adult
We love seeing what inspired the opulent fashion of the characters in Dhonielle’s The Belles.
Leigh Bardugo – Young Adult
Leigh’s character inspiration boards let readers see what her characters look like and what kinds of clothes they wear.
Marie Lu – Young Adult
Marie shared the character visualization she drew on while writing the second book in The Young Elites trilogy.
Jennifer Niven – Young Adult
Jennifer lets readers take a peek into her main characters’ playlists.
James Patterson – Thrillers
James has a board specifically promoting book previews available for readers to download for free.
Katie Ganshert – Christian Fiction
Katie has a board featuring short stories she’s written that readers can get for free.
Kellie Coates Gilbert – Women’s Fiction
Kellie created a board that she shared with over 70 other authors, where they can pin updates on book promotions they’re running so followers can keep up with all of them in one place.
Rick Riordan – Young Adult
During a special promo called “Sneak Peek Greek Week,” Rick shared excerpts on the Greek gods that populate his books!
Hugh Howey – Science Fiction
Hugh has compiled his interviews and photos from book signings on one board.
Elizabeth Gilbert – Memoir and Literary Fiction
Elizabeth has a dedicated board linking to her interviews and other chats.
Diana Abu-Jaber – Memoir
Titled after her memoir, Diana collects all interviews, readings, and other news related to the book.
Rainbow Rowell – Young Adult
Rainbow has a different board for each book’s respective fan art!
Sylvia Day – Romance
Sylvia has a board to share photos fans have taken of her books.
Beth Revis – Young Adult
Beth has a board dedicated to the fan art readers have created, and gives readers instructions on how to submit their own fan art in the board’s description.
Johanna Basford – Coloring Books
Johanna’s Colour Club board includes pages fans have completed from her coloring books.
Blog Post Promotions
Marissa Meyer – Young Adult
On this board, Marissa features links to blog posts that she’s guest-written for media outlets.
J. Daniels – Romance
Many authors have a board showing off their cover designs, and J. Daniels’s board is a great example of this.
Silvia Moreno-Garcia – Fantasy
Silvia also shows off the various — and beautiful — versions of her book covers.
Celeste Ng – Literary Fiction
On her board, Celeste features favorite book covers from other authors.
Book Tour Promotion
Jodi Picoult – Literary Fiction
Jodi created a board promoting her book tour for Leaving Time so fans would know which cities she’d be visiting.
Corinne Michaels – Romance
Many authors have boards with quotes that inspire them, which gives readers great insight into their writing process.
Tomi Adeyemi – Young Adult
Tomi has quite a few excellent Pinterest boards — this one features writing prompts and tips as well as industry advice.
Kami Garcia – Young Adult
Kami has compiled several boards for writing tips. This is a great example of how to use Pinterest as a productivity tool, not just a marketing tool.
K.M. Weiland – Nonfiction
On her board Writing Resources, K.M. Weiland collects pins on character development, scene creation, and more.
Book Club Inspiration
Debbie Macomber – Women’s Fiction
Debbie created a board intended to inspire people who run book clubs (or want to start one).
Becky Wade – Christian Romance
Many authors have boards for books they recommend. This is a chance for authors to cross-promote each other’s work.
Tom Ryan – Young Adult
Tom shares his reading wish list — which includes mostly thriller and mystery novels — with his followers.
Moni Boyce – Paranormal Romance
Moni has a great board dedicated to romance novels she recommends which are written by authors of color.
Book Marketing Tips
Jane Friedman – Nonfiction
Author and publishing consultant Jane Friedman has numerous boards dedicated to book marketing strategies, industry insights, and advice for how to succeed in the publishing industry.
What are some great examples of author Pinterest boards you’ve seen? Share the links in the comments below!
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