If you’re not using Pinterest in your book marketing efforts, you might want to give it a try — it’s one of the largest social networks, and according to the Pew Research Center, 42% of all online women and 13% of all online men use Pinterest. If you’re not familiar with the platform, Pinterest is a virtual pin board where you can pin images from other sites, linking back to the original source. Other users can re-pin those same images to their boards.
While Pinterest is one of the most popular social networks, not every author will find a relevant audience on this platform. Most of Pinterest’s users are female, and the demographics skew younger, so some genre authors might have a harder time building a fanbase on Pinterest than a romance or new adult author, for example.
If you decide Pinterest is worth testing, here are some great examples of authors who’ve been able to build an audience and pin images that have connected with many followers. We’ve included a variety of authors who write in different genres. Hopefully these examples will inspire you to create some of your own Pinterest boards.
Note that in each example below, you can click on the author’s name to go to their main Pinterest profile, and click on the image to navigate directly to the board shown in the screenshot.
Jody Hedlund – Christian Fiction & Historical Romance
Jody created a board for each of her books, which provide visualizations of various scenes and characters.
Lucinda Brant – Historical Romance
Lucinda’s novel-specific boards include a wealth of information about the time period, from jewelry and items characters used to paintings and maps depicting the settings. Each pin has a detailed description of how the image relates to the book.
Cheryl Bradshaw – Mysteries & Thrillers
Cheryl compiled images of props and scenery from her book series with detailed descriptions, so readers could see how she envisioned these elements.
Sarah J. Maas – Young Adult
Sarah created boards for each of her books that are a mix of inspiration and fan art.
Alexandra Bracken – Young Adult
Each of Alexandra’s boards are a mix of inspiration and fan art for each of her books.
Leigh Bardugo – Young Adult
Leigh’s character inspiration boards let readers see what her main characters look like and what kinds of clothes they wear.
Jennifer Niven – Young Adult
Jennifer lets readers take a peek into her main characters’ playlists.
Free Content Promotion
James Patterson – Thrillers
James has a board specifically promoting book previews available for readers to download for free.
Katie Ganshert – Christian Fiction
Katie has a board featuring short stories she’s written that readers can get for free.
Hugh Howey – Science Fiction
Hugh has compiled his interviews and photos from book signings on one board.
Elizabeth Gilbert – Memoir
Elizabeth has a dedicated board linking to her interviews and other chats.
Sylvia Day – Romance
Sylvia has a board to share photos fans have taken of her books.
Beth Revis – Young Adult
Beth has a board dedicated to the fan art readers have created, and instructs readers how to include their own fan art in the board’s description.
Johanna Basford – Coloring Books
Johanna’s Colour Club board includes pages fans have completed from her coloring books.
Contests & Giveaways
Abbi Glines – New Adult
Abbi has a board that promotes each of the contests and giveaways she runs online, at conferences, and at various parties and events.
Marissa Meyer – Young Adult
Marissa ran a Pinterest-specific contest and posted the entries on a dedicated contest Pinterest board. You can see the entry rules of her contest here.
Kellie Coates Gilbert – Women’s Fiction
Kellie created a board that she shared with about 60 other authors, where they can pin updates on book promotions they’re running so followers can keep up with all of them in one place.
J. Daniels – Romance
Many authors have a board showing off their cover designs, and J. Daniels’s board is a great example of this.
Book Tour Promotion
Jodi Picoult – Literary Fiction
Jodi Picoult created a board promoting her book tour for Leaving Time so fans would know which cities she’d be visiting.
Corinne Michaels – Romance
Many authors have boards with quotes that inspire them, which gives readers great insight into their writing process.
Kami Garcia – Young Adult
Kami has compiled several boards for writing tips. This is a great example of how to use Pinterest as a productivity tool, not just a marketing tool.
Book Club Inspiration
Debbie Macomber – Women’s Fiction
Debbie created a board intended to inspire people who run book clubs (or want to start one).
Becky Wade – Christian Romance
Many authors have boards for books they recommend. This is a chance for authors to cross-promote each other’s work.
What are some great examples of author Pinterest boards you’ve seen? Share the links in the comments below!
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