Getting more BookBub followers can help widen an author’s reach and ultimately increase book sales — for free. The more followers an author has, the more people will receive dedicated emails from BookBub notifying them about the author’s new releases and price promotions.
So how can an author get more followers? BookBub helps authors with completed Author Profiles gain followers by surfacing author suggestions to BookBub members upon signup and via email. But there’s more an author can do to increase her following and gain momentum as a suggested author on BookBub.
Authors, here are eight ideas you can use to try to get more BookBub followers. You know your unique audience best — not all of these tactics will work for all audiences all of the time. But you can test these different strategies to see which will work for you! Publishers and agents, click here to email this post to your authors and help them get more followers.
1. Encourage follows in your books’ back matter
The back matter is the perfect place to promote the next book in a series, an upcoming release, or a backlist book. But it’s also a great spot to let readers know they can follow you on BookBub — and why they should. Encourage readers to follow you so they’re the first to know about new book launches and limited-time discounts.
You can link to your Author Profile a number of ways — via a dedicated page, on a page listing all of your books, or as a line on your author bio page. Here’s an example call-to-action for an author bio page:
“Be the first to know when [AUTHOR NAME]’s next book is available! Follow [HIM/HER] at http://bookbub.com/authors/author-name to receive new release and discount alerts.”
Learn more about how to add links to an ebook’s back matter here.
2. Add a BookBub follow button to your website
Make it easy for website visitors to find you on BookBub by adding a follow button. You might already be linking to each of your social media profiles on your website, so you can simply add a BookBub button to your existing icon set.
If you want all of your social media icons to match, download icon packs of the most popular social networks with matching BookBub follow icons here.
Here are a few places authors tend to place their BookBub follow button (and their other social media icons):
- The site header opposite the logo
- The left side of the website’s navigation bar (if space allows)
- The blog’s sidebar
- The site’s footer
Here’s a great example from bestselling author Jessi Gage — she added a BookBub icon to her bio page and her site footer, which appears on each page of her site.
3. Add a call-to-action to your newsletter
If people are already subscribed to your author newsletter, why not encourage them to follow you on BookBub, too?
Repetition is an effective advertising tactic that helps to make a product more memorable. Ever shop for a pair of shoes on Zappos and later see ads on Facebook for that same pair of shoes? Huge companies use these retargeting strategies because repetitive exposure — assuming it’s not done in an annoying, spammy way — can help close sales.
You already know your newsletter subscribers are interested in your content. If readers get a free BookBub New Release Alert and a reminder to purchase your new book via your newsletter, you can increase sales from readers who decide to purchase your book later and need that second reminder. Plus, the more followers you have on BookBub, the more exposure you’ll get to new readers on BookBub.
4. Invite your existing community to follow you
Promote your BookBub Author Profile on your web content and social media profiles. Here are some ideas:
- Publish a blog post announcing your presence on BookBub, and ask subscribers to follow you there.
- Share the link to your Author Profile every so often on Facebook and Twitter.
- Add a link from your LinkedIn profile leading to your BookBub Author Profile.
- Ask viewers of your YouTube videos to follow you on BookBub.
- Sign off podcasts or interviews encouraging people to follow you on BookBub.
- Include a link to your Author Profile in the bio of any guest content you contribute to blogs and online publications.
- Include the URL to your Author Profile in your social media cover photos.
Remember to stick to the 80/20 rule on social media so you’re not being spammy:
- 80% of your posts should drive engagement with interesting, fun, educational, or otherwise helpful content.
- 20% of your posts can be self-promotional. This includes links to your books, your BookBub Author profile, blog posts you’ve written, interviews you’re participated in, or retweets of others mentioning your books.
5. Run a contest to encourage BookBub follows
Many authors are already running contests to encourage fans to follow them on BookBub. Here are two great examples:
Lauren Blakely – Rafflecopter in a blog post with email entry
Lauren has been running giveaways to promote her BookBub presence via her newsletter, Facebook page, Facebook group, and Twitter. Since starting these giveaways, she doubled her BookBub follower count from 2.5K to 5K in a little over a month!
Lauren ran one of these giveaways via a Rafflecopter widget embedded in a blog post. She emailed subscribers letting them know they could win $100 by following her on BookBub, and linked to this blog post in her email. In the Rafflecopter widget, she collected an email address to confirm the entry, which means she has both a new follower and a new email address (if the entry is from a non-subscriber).
Tawdra Kandle – Rafflecopter in a blog post with Twitter entry
Tawdra published a blog post titled “Follow Me on BookBub and Enter to Win!” By following Tawdra and confirming the follow via the Rafflecopter widget embedded in the post, readers were entered to win a $25 Amazon or iBooks gift card. Another way to enter the contest was to tweet a link to Tawdra’s Author Profile, further extending her reach.
Joanne Rock – Facebook flash giveaway
Joanne posted a flash giveaway on her Facebook page. She included a photo of her BookBub Author Profile and the prize she was offering, and encouraged fans to comment to let her know they’d followed her on BookBub. She then cross-promoted this flash giveaway on her other social media channels. In total, 88 people confirmed that they followed her on BookBub!
6. Add a link to your email signature
One easy way to spread the word about your Author Profile is via messages you’re already sending to your personal contacts. Add a link to your Author Profile in your email signature to spread the word in an unobtrusive manner. This will help those closest to you — friends, family, and business contacts — learn about your profile and hopefully follow you there.
7. Let new followers spread the word via ClickToTweet links
Add a ClickToTweet link to your Author Profile bio to make it easy for your biggest fans to share that they just followed you.
ClickToTweet is a free service that lets you add ready-made tweets to any online asset via a short URL. When a reader clicks the link, Twitter spins up a tweet using your copy, and the reader can customize the text before tweeting it out to the world. Click this link to see it work!
To create a new link, go to the ClickToTweet website. Simply paste in a tweet, uncheck the CAPTCHA box, and click Generate New Link.
Here’s a templated tweet you can use:
I just followed one of my favorite authors [NAME or TWITTER HANDLE] on BookBub! Follow [HIM/HER] to get new release & discount alerts – http://bit.ly/12345
Once you have a ClicktoTweet link, you can add this link to your BookBub Author Profile. Hopefully some of your new followers will be inclined to spread the word!
8. Make the bio on your BookBub Author Profile enticing
Finally, make sure your author bio is enticing for anyone who clicks on any of these links. A well-crafted bio can help readers learn more about what makes you and your books so interesting. An intriguing bio can be the difference between a new follower and a click on the back button.
While there is no one-size-fits-all formula for writing an engaging author bio, you can find some examples of author bios we love here so you can get some inspiration.
What other ideas do you have for getting more BookBub followers? Share yours in the comments below!
Want to share this post? Here are ready-made tweets:
Click to tweet: 8 Ideas For Getting More BookBub Followers – http://bit.ly/24iWzbm by @DianaUrban at @BookBubPartners #pubtip #writetip
Click to tweet: #Authors, want to get more @BookBub followers? Here are some ideas – http://bit.ly/24iWzbm Which one will you try first?