How are readers discovering new books these days? Where are they finding new titles most often? When are they most likely to buy? And what factors into their purchasing decisions?
In order to better understand our readers’ purchasing behavior, we surveyed thousands of BookBub members. We wanted to share the findings with our blog readers, since this data might help some of you decide where to spend your marketing efforts for your next book launch!
Note that this data is reflective of BookBub’s audience, and may not represent the purchasing habits of all readers. You can learn more about BookBub’s subscribers here.
Want to share this data? Here are ready-made tweets:
Click to tweet: Interesting! These are the factors that convince readers to buy a book. (See more reader behavior data here: http://bit.ly/2uFXqV8) pic.twitter.com/fc7MDf4ECY
Click to tweet: Interesting to see where @BookBub readers discover new books. (See more reader behavior data here: http://bit.ly/2uFXqV8) pic.twitter.com/sC4N4c8ccy
Click to tweet: Helpful to see how readers find out about books by their favorite authors. (See more reader behavior data here: http://bit.ly/2uFXqV8) pic.twitter.com/7RUCOrONEI
Click to tweet: Wow! Check out this fascinating data on how readers make purchasing decisions. #publishing http://bit.ly/2uFXqV8