11 Things You Should Know About BookBub Subscribers

Our goal at BookBub is to share insights and information that will help our partners run smart book marketing campaigns, enabling them to reach millions of relevant readers. In that spirit, below are 11 key trends about BookBub subscribers that we discovered by surveying our readers.

Share these stats! Here are some ready-made tweets:

Click to tweet: 63% of @BookBub subscribers read at least one book a week, and 26% read a book a day. http://bit.ly/2qb2qNP #publishing

Click to tweet: 76% of @BookBub readers buy full-priced books. Getting them hooked w/ a discount often leads to full-priced sales. http://bit.ly/2qb2qNP

Click to tweet: The avg @BookBub subscriber opts into 8 categories, and they have diverse genre preferences. http://bit.ly/2qb2qNP pic.twitter.com/YGD7AZsGKy

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About Brianna Duff

Brianna Duff is an Account Coordinator at BookBub, helping authors with their ebook promotions. Even though she's been in Boston for over a year, she's very much a Southerner at heart. She loves general relativity as much as she loves coffee, and she can often be found reading the latest in YA fiction.