Our goal at BookBub is to share insights and information that will help our partners run smart book marketing campaigns, enabling them to reach millions of relevant readers. In that spirit, below are 10 key trends about BookBub subscribers that we discovered by surveying our readers.
Share these stats! Here are some ready-made tweets:
Click to tweet: 85% of @BookBub readers are more likely to read a book from an unknown author if it’s discounted. http://bit.ly/42mBQUL
Click to tweet: 70% of @BookBub readers regularly buy full-priced books. Getting them hooked with a discount often leads to full-priced sales. http://bit.ly/42mBQUL
Click to tweet: BookBub subscribers read across multiple genres, and 70% regularly read books in 3 or more different genres. http://bit.ly/42mBQUL
This post was originally published on April 26, 2017 and has been updated with new data.