Social media can be a useful part of an author’s platform, helping them connect with readers, fellow writers, and the publishing community. But deciding what content to post next can be a struggle. So how do successful authors use social media to engage with their fans? And … [Read more...]
Leila Hirschfeld
Leila Hirschfeld is an Account Manager at BookBub, where she helps publishers effectively market their ebooks. Leila is also an author of middle grade biographies It's Up to You, Abe Lincoln and It's Up to You, Ben Franklin.24 Great Prize Ideas for Book Promotion Contests and Giveaways
Giveaways and contests are a fantastic book promotion tactic. Whether you're trying to promote a book launch or create buzz for a backlist title, giveaways are a great way to grab readers' attention! In exchange for taking an action you specify — for example, sharing social … [Read more...]
15 Ways Authors Support Each Other on Social Media
Writing is a solitary job by nature, but for many authors it has felt especially isolating during the COVID-19 pandemic, which removed pivotal avenues for book promotion (and mingling with readers and fellow authors) by reducing bookstore foot traffic and eliminating … [Read more...]
Engaging with Readers: 14 Ways Authors Express Gratitude
Authors often say that engaging with readers is one of the most gratifying aspects of their career. And while authors provide readers with entertainment, information, or an escape from reality, readers provide authors with an audience (and revenue), word-of-mouth exposure, … [Read more...]
30 Ways Authors Use Videos to Engage with Readers
Video is a great way to grab readers’ attention and engage with them in a personal way online. It could lead to an increase in book sales, as 84% of consumers have been convinced to buy a product by watching a video. And since people are twice as likely to share videos than … [Read more...]
Virtual Book Tours: 14 Must-See Strategies from Authors
Book tours are a traditional promotional tactic for authors when launching a new book. With the COVID-19 crisis making in-person promotional events unsafe, authors have been finding creative ways to circumvent the pandemic’s challenges and interact with fans. One tactic … [Read more...]
11 Authors on YouTube With Writing & Publishing Tips
If you're on the lookout for free resources on writing and publishing, YouTube has a treasure trove of helpful advice from successful, experienced authors. Many of them have generously shared craft tips, insights on the publishing process, and advice on book … [Read more...]
