Grabbing readers’ attention for a new book can be particularly challenging, especially in such a crowded marketplace. Launch day is a great opportunity for authors to announce their new book, generate visibility to new readers, and build excitement for existing fans to dive in.
To help you brainstorm creative methods to announce a book launch, we compiled this list of inventive ways authors have announced and promoted theirs. From social media giveaways to author collaborations, there are many strategies that could help you make a splash on launch day — whether you’re launching a standalone, a first-in-series title, or a sequel. And check out our free flipbook for more ideas on how to promote a book release before, on, and after launch day!
Post a Facebook Live video expressing your excitement
Facebook Live can be an attention-grabbing, interactive way to promote a book launch. Expressing excitement and interacting with fans can help generate buzz — not to mention, the comments and reactions they often spark can help make these posts reach farther than others.
Denise Hunter hosted a Facebook Live Q&A session for her fans, talking about her new release and any other topics her fans wanted to speak about.
She responded to questions both in the video and in the comments, which helped to generate strong engagement from her fans.
Peter Sage hosted a Facebook Live on launch day of The Inside Track, letting readers ask him questions about the book and his life.
Run a giveaway on social media
Giveaways can get readers excited about a new release and active on the social media posts where you promote it. Naming the winner and asking them to post about their prize can extend the life of the campaign.
Meghan March promoted the release of Reveling in Sin with a giveaway of signed copies of all three books in the series. She took the opportunity to generate high engagement numbers!
After including links for where to purchase the new release, Meghan also promoted the previous books in the series for any readers who needed to catch up:
Kay Bratt promoted her new novel with a giveaway. When announcing the giveaway on Facebook, she included rave reviews of her new title!
She then explained how to enter to win a signed copy of the new novel and a $25 gift card, and reminded readers that they can follow her on BookBub!
Send a newsletter to your subscribers
Sending a newsletter on launch day is a great way to remind loyal fans about a book’s release. Many authors include links to purchase on each retailer to make it easy for readers to purchase wherever they prefer to buy books.
Marie Force heralded the release of Five Years Gone with a personal note to her fans. She also informed readers that they can sign up for text notifications of releases and sales — a creative way to keep fans in the loop! In this same newsletter, Marie told fans about an upcoming Facebook Live Q&A and hosted a giveaway — you can read the full newsletter here.
Run a BookBub Ads campaign
Many authors run BookBub Ads for their new books to help drive early sales and buzz. By targeting yourself (or the author of the new release), you can announce the new book to existing fans, and by targeting similar authors, you can spread the word to new readers who might be interested in the launch!
Winter Renshaw used BookBub Ads to promote Exmas on its release day, and drew fans’ attention to its great ebook price!
Sierra Simone had an ad go live on the launch day of Misadventures with a Professor. Similarly, she emphasized its low release week price, encouraging fans to buy it quickly.
Use social media stories to share positive posts about your book
The Stories feature on Instagram and Facebook lets you post additional content without overwhelming fans with too many timeline posts.
Author Brenda Novak reposted two positive reviews of her new book on her Facebook and Instagram stories on launch day.
Sharing the stories on both Instagram and Facebook let Brenda reach readers no matter which platform they prefer.
Cultivate fan discussions about the new release on your website and profiles
Encouraging and cultivating a fan discussion around a new release can further excite core readers.
Don’t have a comments section available on your website? No problem. Encouraging discussions, especially with specific questions and prompts, in Facebook comments or Twitter threads are good alternatives. Nora let Facebook fans know about the blog discussion, and many fans participated on this Facebook post as well.
Repost #bookstagram pics and other fan art
Fan #bookstagrams and other fan art are free and endearing content. Reposting them is a positive way to interact with popular book pages and your biggest fans. Fans love when authors repost their content — just be sure to use the Repost app or credit the fan in the caption.
J. Daniels celebrated the release day of All We Want by reposting an appealing Instagram from a book lover who posts pictures of many of her favorite books. Keep an eye out for posts like these!
Adam Silvera retweeted a fan’s sketch for the release of What If It’s Us. Pay attention to social media hashtags and mentions of the book on release day!
Promote other authors’ launches
Promoting your peers’ book launches is a great way for authors to reach new readers and show what books they’re excited about. Authors can recommend each other’s books on social media and BookBub. Even if you’re not coordinating efforts, posting about other authors’ books on their launch day can establish a mutually beneficial relationship — the next time you launch a new book, they might return the favor!
Corinne Michaels supported the releases of Love Online, Break My Fall, and other new books on their release day, using the hashtag #Oneclicktime, which other authors also use.
M. Mabie returned the favor when Michaels released Not Until You. The mutual promotions provide both of these authors with free exposure to each other’s fan bases.
Helen Hoang promoted her own release, along with other authors’ new releases on the launch day of her novel The Kiss Quotient.
Collaborate with authors to co-promote book launch
Similarly, collaborating with fellow authors to promote new books together lets you share audiences, reach new readers, and drive sales. Interviewing another author about a new release is an increasingly popular method. Authors can also often run joint giveaways, publish posts on each other’s blogs, or establish plans to promote each other’s books in frequent posts. These strategies provide more extensive exposure than single social media timeline posts, and are often free.
Jojo Moyes published a video on Facebook in which fellow author Sophie Kinsella interviews her to promote After You. This was a great cross-promotional strategy since each author got exposure to the others’ fan base.
10. Release and share a book trailer
Posting book trailers or short animations can catch readers’ eyes when they’re scrolling through their feeds. This type of exciting content also provides readers with something they can easily share.
Make an announcement on your blog or website
Your own communication channels can help you announce a launch to the readers most likely to buy the new book. Many authors update their website’s homepage on launch day to promote their newest book. That way, readers can easily find the synopsis and retailer information!
Brandon Sanderson announced the release of Skyward to fans on his website’s blog. He also included a widget where readers could easily find the book in their preferred format, in their region, and at their favorite retailer.
Hank Phillippi Ryan converted the front page of her website into an advertisement for Trust Me. She added blurbs from comparable authors, which is a clever way to build anticipation among readers who might love those authors as well.
Do you have other creative ideas for announcing a book launch? Let us know in the comments below!
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