BookBub Ads is a self-serve auction ad platform that gives authors and book marketers the flexibility to promote any book to BookBub’s audience of book-buyers at any time.
Online advertising can be an extremely effective way to boost book sales and get discovered by new readers. However, running successful ad campaigns can be challenging because there are many variables to adjust and lots of decisions to be made. To help you navigate these decisions and create campaigns that will meet your goals, we’ve compiled all of our blog posts with tips, guidance, and strategies in one place!
We’ll be updating this resource regularly, so be sure to bookmark it for future reference.
Table of Contents
- Getting Started
- Designing Engaging Creative
- Targeting the Right Audience
- Setting Your Bid & Managing Costs
- Improving Your Ad Campaigns
- Case Studies & Strategies
- Examples of Top Campaigns
Getting Started
- Tutorial: How to Create Your First BookBub Ads Campaign (includes video!)
- BookBub Ads 101: How the Auction Model Works
- Who Actually Sees Your BookBub Ads Campaigns? [Video]
- How does BookBub determine where and when my ads run?
- How to Promote Audiobooks with BookBub Ads
- How to Promote Any Book with BookBub Ads
- 9 Book Marketing Goals You Can Accomplish With BookBub Ads
- How Marketing Goals Affect BookBub Ad Campaigns
Designing Engaging Creative
- 17 Brilliant BookBub Ad Designs Promoting Books in a Series
- 20 BookBub Ads you HAVE to See for Design Inspiration
- 6 Ad Design Tools Authors Can Use
- 5 Mistakes To Avoid in Your BookBub Ads Designs
- 20 More Top BookBub Ad Designs Readers Want to Click
- How to Create Eye-Catching BookBub Ads Images
- How to Write Attention-Grabbing Promo Copy for Books [Book Marketing 101]
Targeting the Right Audience
- 8 Ways to Target Readers Using BookBub Ads
- How Many Authors Should You Target with BookBub Ads?
- 11 Top Tips for Choosing BookBub Ads Author Targets
- 10 Successful Advertisers’ Tips for Targeting Readers with BookBub Ads
- Why (and How!) to Reach the Right Readers [Book Marketing 101]
- 6 Mistakes to Avoid in Your BookBub Ads Targeting
Setting Your Bid & Managing Costs
- How are BookBub Ads priced?
- Ads Bidding for Authors: Strategy Guide + Bid Calculator
- When to Use CPM vs CPC Bidding
- How Your Book Price Impacts Your Ad Results
Improving Your Ad Campaigns
- BookBub Ads 101: Understanding Campaign Results
- Biggest BookBub Ads Mistakes Authors & Marketers are Making
- Tips for Troubleshooting BookBub Ads Campaigns
- How to Test Your BookBub Ads for Better Results
- 5 Things to Try if Your BookBub Ads Click-Through Rate Drops
- How to Increase the Click-Through Rate of a BookBub Ads Campaign
- 8 Tips for Improving the ROI of Your BookBub Ads Campaigns
- 6 BookBub Ads Features You May Not Know About
Case Studies and Strategies
- Using BookBub Ads to Drive Series Sell-Through [Case Study]
- Why Testing BookBub Ads Targets Pays Off [Case Study]
- How I Boosted Series Sales by A/B Testing Cover Designs
- How an Author Doubled First-in-Series Sales Using BookBub Ads
- How an Author Drove 10K New Release Sales With BookBub Ads
- Using BookBub Ads to Generate Steady Book Sales
- How a First-Time Advertiser Drove Series Sales
- How a First-Time Advertiser Promoted a Debut Novel
- How a First-Time Advertiser Grew a New Pen Name
- How a First-Time Advertiser Launched a New Series
- Boosting Sales of Discounted Books with BookBub Ads [Part 1: Free Books]
- Boosting Sales of Discounted Books with BookBub Ads [Part 2: $0.99+ Books]
- Promoting a New Sequel with BookBub Ads
- Promoting a Box Set with BookBub Ads
- How to Amplify a BookBub Deal as a Traditionally Published Author
- How I Became a Bestseller Using BookBub’s Marketing Tools
Examples of Top Campaigns
- The Best BookBub Ads of 2022
- The Best BookBub Ads of 2021
- The Best BookBub Ads of 2020
- The Best BookBub Ads of 2019
- The Best BookBub Ads of 2018
Want to share this guide on Twitter?
Click to Tweet: The Ultimate Guide to BookBub Ads – https://bit.ly/2WdjO4G via @BookBubPartners #bookmarketing
Click to Tweet: Check out this fantastic collection of resources on how to run BookBub Ads campaigns! – https://bit.ly/2WdjO4G #bookmarketing
LAST UPDATED APRIL 7, 2023
