BookBub Ads is a self-serve auction ad platform that gives authors and book marketers the flexibility to promote any book to BookBub’s audience of book-buyers at any time.
Online advertising can be an extremely effective way to boost book sales and get discovered by new readers. However, running successful ad campaigns can be challenging because there are many variables to adjust and lots of decisions to be made. To help you navigate these decisions and create campaigns that will meet your goals, we’ve compiled all of our blog posts with tips, guidance, and strategies in one place!
We’ll be updating this resource regularly, so be sure to bookmark it for future reference.
Table of Contents
- Getting Started
- Designing Engaging Creative
- Targeting the Right Audience
- Setting Your Bid & Managing Costs
- Improving Your Ad Campaigns
- Case Studies & Strategies
Getting Started
- Tutorial: How to Use BookBub Ads to Promote Any Book
- A Beginner’s Guide to the BookBub Ads Auction Model
- How does BookBub determine where and when my ads run?
- 7 Book Marketing Goals You Can Accomplish With BookBub Ads
- How Marketing Goals Affect BookBub Ad Campaigns
Designing Engaging Creative
- 20 Top BookBub Ad Designs Readers Want to Click
- How to Create Eye-Catching BookBub Ads Images
- How to Write Attention-Grabbing Promo Copy for Books [Book Marketing 101]
Targeting the Right Audience
- 8 Ways to Target Readers Using BookBub Ads
- 10 Successful Advertisers’ Tips for Targeting Readers with BookBub Ads
- Why (and How!) to Reach the Right Readers [Book Marketing 101]
Setting Your Bid & Managing Costs
Improving Your Ad Campaigns
- Biggest BookBub Ads Mistakes Authors & Marketers are Making
- Tips for Troubleshooting BookBub Ads Campaigns
- How to Test Your BookBub Ads for Better Results
- How to Increase the Click-Through Rate of a BookBub Ads Campaign
- 5 Tips for Improving the ROI of Your BookBub Ads Campaigns
Case Studies and Strategies
- How an Author Doubled First-in-Series Sales Using BookBub Ads [Case Study]
- Boosting Sales of Discounted Books with BookBub Ads [Part 1: Free Books]
- Boosting Sales of Discounted Books with BookBub Ads [Part 2: $0.99+ Books]
- Promoting a New Sequel with BookBub Ads [Case Study]
- Promoting a Box Set with BookBub Ads [Case Study]
- Promoting a New Release with BookBub Ads [Case Study]
- How I Became a Bestseller Using BookBub’s Marketing Tools [Case Study]
- The Best BookBub Ads of 2018
Want to share this guide on Twitter?
Click to Tweet: The Ultimate Guide to BookBub Ads – https://bit.ly/2WdjO4G via @BookBubPartners #bookmarketing
Click to Tweet: Check out this fantastic collection of resources on how to run BookBub Ads campaigns! – https://bit.ly/2WdjO4G #bookmarketing
LAST UPDATED FEBRUARY 25, 2018
