BookBub Ads is a self-serve auction ad platform that gives authors and book marketers the flexibility to promote any book to BookBub’s audience of book-buyers at any time.
Online advertising can be an extremely effective way to boost book sales and get discovered by new readers. However, running successful ad campaigns can be challenging because there are many variables to adjust and lots of decisions to be made. To help you navigate these decisions and create campaigns that will meet your goals, we’ve compiled all of our blog posts with tips, guidance, and strategies in one place!
We’ll be updating this resource regularly, so be sure to bookmark it for future reference.
Table of Contents
- Getting Started
- Designing Engaging Creative
- Targeting the Right Audience
- Setting Your Bid & Managing Costs
- Improving Your Ad Campaigns
- Case Studies & Strategies
- Examples of Top Campaigns
Getting Started
- 15 Common Questions Authors Ask About BookBub Ads
- Tutorial: How to Create Your First BookBub Ads Campaign (includes video!)
- BookBub Ads 101: How the Auction Model Works
- Who Actually Sees Your BookBub Ads Campaigns? [Video]
- How does BookBub determine where and when my ads run?
- How to Promote Audiobooks with BookBub Ads
- How to Promote Any Book with BookBub Ads
- 9 Book Marketing Goals You Can Accomplish With BookBub Ads
- How Marketing Goals Affect BookBub Ad Campaigns
- BookBub vs. Amazon vs. Facebook Ads: Authors Weigh In
Designing Engaging Creative
- 25 Stunning Design Examples to Inspire Your Book Advertising
- Using BookBub’s Ad Design Tool: 12 Examples Readers Loved
- 17 Brilliant BookBub Ad Designs Promoting Books in a Series
- 12 Fantastic BookBub Ad Designs Promoting New Releases
- 20 BookBub Ads you HAVE to See for Design Inspiration
- 6 Ad Design Tools Authors Can Use
- 5 Mistakes To Avoid in Your BookBub Ads Designs
- 20 More Top BookBub Ad Designs Readers Want to Click
- How to Create Eye-Catching BookBub Ads Images
- How to Write Attention-Grabbing Promo Copy for Books
Targeting the Right Audience
- 8 Ways to Target Readers Using BookBub Ads
- How Many Authors Should You Target with BookBub Ads?
- 11 Top Tips for Choosing BookBub Ads Author Targets
- 10 Successful Advertisers’ Tips for Targeting Readers with BookBub Ads
- Why (and How!) to Reach the Right Readers
- 6 Mistakes to Avoid in Your BookBub Ads Targeting
Setting Your Bid & Managing Costs
- How are BookBub Ads priced?
- Ads Bidding for Authors: Strategy Guide + Bid Calculator
- When to Use CPC vs. CPM Bidding
- Top Tips on CPC Bidding from 15 Advertisers
- How Your Book Price Impacts Your Ad Results
Improving Your Ad Campaigns
- BookBub Ads 101: Understanding Campaign Results
- Biggest BookBub Ads Mistakes Authors & Marketers are Making
- How to Increase the Click-Through Rate of a BookBub Ads Campaign
- Tips for Troubleshooting BookBub Ads Campaigns
- How to Test Your BookBub Ads for Better Results
- A Step-by-Step Guide to More Profitable BookBub Ads
- 5 Things to Try if Your BookBub Ads Click-Through Rate Drops
- 8 Tips for Improving the ROI of Your BookBub Ads Campaigns
- 6 BookBub Ads Features You May Not Know About
Case Studies and Strategies
- The Ad Testing Process One Author Used for 1.5x Higher CTRs
- How an Author Perfected the Art of Advertising Free Discounts
- BookBub Ads Strategies for Any New Release Goal
- How an Author Uses BookBub Ads to Drive Direct Sales
- How an Author Sells 20 Books Per Day with BookBub Ads
- Using BookBub Ads to Drive Series Sell-Through [Case Study]
- Why Testing BookBub Ads Targets Pays Off [Case Study]
- How I Boosted Series Sales by A/B Testing Cover Designs
- Boosting Box Set Sales with BookBub Ads
- How an Author Doubled First-in-Series Sales Using BookBub Ads
- How an Author Drove 10K New Release Sales With BookBub Ads
- Using BookBub Ads to Generate Steady Book Sales
- How a First-Time Advertiser Drove Series Sales
- How a First-Time Advertiser Promoted a Debut Novel
- How a First-Time Advertiser Grew a New Pen Name
- How a First-Time Advertiser Launched a New Series
- Boosting Sales of Discounted Books with BookBub Ads [Part 1: Free Books]
- Boosting Sales of Discounted Books with BookBub Ads [Part 2: $0.99+ Books]
- Promoting a New Sequel with BookBub Ads
- Promoting a Box Set with BookBub Ads
- How to Amplify a BookBub Deal as a Traditionally Published Author
- How I Became a Bestseller Using BookBub’s Marketing Tools
Examples of Top Campaigns
- The Best BookBub Ads of 2024
- The Best BookBub Ads of 2023
- The Best BookBub Ads of 2022
- The Best BookBub Ads of 2021
- The Best BookBub Ads of 2020
Ready to run a BookBub Ads campaign? Create a new ad now!
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LAST UPDATED MARCH 6, 2025
