Many authors and book marketers use ad auction platforms like BookBub Ads to promote their books to readers. BookBub Ads can be an incredibly powerful tool for running customized ad campaigns and driving book sales, but it can also be confusing if you’re newer to advertising or accustomed to other ad platforms. When and where do your ads appear? And how does the auction determine which readers see which ads?
In this eight-minute video, I explain the basics of how the BookBub Ads auction works to serve your ad campaigns to our audience of readers.
If you’d like to skip around, here’s an outline of what you’ll find in this video:
How the auction works [1:05]
Advanced auction rules [5:18]
Further resources [7:51]
New to BookBub Ads? You can find a tutorial on how to set up ad campaigns here. For more in-depth information about other aspects of the ad platform, browse our Ultimate Guide to BookBub Ads.
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Click to tweet: If you use BookBub Ads, do you ever wonder when and where your ads appear? Or how the auction determines which readers see which ads? This video explains it all! https://bit.ly/3b53sWk