When creating a BookBub Ads campaign, it’s important to first decide on a goal, as your campaign will look different depending on what you’re trying to achieve. In an ideal world, you could run a revenue-generating campaign that drives thousands of sales and lands you on a bestseller list, but in reality it’s hard to achieve all of those goals in one campaign.
We typically recommend our partners consider what’s more important: ROI or exposure. While every campaign is different and your specific goals might land somewhere in the middle, we’ve outlined some of the key distinctions between these two common goals in the infographic below.
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