When I found out my third book, a new adult romance called What the Heart Wants, had been chosen for an international BookBub Featured Deal, I was ecstatic. I knew almost as soon as I had published the novel in October 2020 that I wanted to try for a BookBub feature. I felt … [Read more...]
Author Platform & Branding
Check out these author platform and branding strategy guides to learn how to cultivate an online presence, make the most of social media, and connect with readers.
Authors on Social Media: Choosing Platforms & Avoiding Burnout
From the rapid rise of TikTok to the emergence of potential alternatives to Twitter, social media is always changing. We often hear from authors wondering which social media platforms they should be using — and who feel like they can’t keep up. But authors don’t need a … [Read more...]
25 Authors Running Fantastic Book Promotions on Instagram
Instagram can be a great platform for promoting books or an author’s brand — it has more than 2 billion monthly active users, and according to Rival IQ, brands have a nearly 7x higher median engagement rate on Instagram than on Facebook, and 12x higher than on … [Read more...]
2021 Book Marketing: How Authors Are Promoting Their Novels
With each passing year, there seem to be more and more book marketing tactics you can use to amplify a title’s exposure and reach more readers. And it can be tough to keep up with all of them! So what are some of the biggest (or newest) book marketing strategies that authors … [Read more...]
How I Make Six Figures as a Self-Published Author
I’m Ines Johnson, author of paranormal romance with lots of kissing. I also write sweet western romances under the pen name Shanae Johnson. There’s kissing in those books too. Lots of authors who come on this blog are a pretty big deal. Me? I’m a pretty big failure. Funny … [Read more...]
30 Ways Authors Use Videos to Engage with Readers
Video is a great way to grab readers’ attention and engage with them in a personal way online. It could lead to an increase in book sales, as 84% of consumers have been convinced to buy a product by watching a video. And since people are twice as likely to share videos than … [Read more...]
Writing Your Author Bio? Here Are 20 Great Examples. (Plus a Checklist!)
Writing your author bio can be a daunting task, but a well-crafted bio can help readers learn more about what makes you and your books so interesting. You should regularly maintain your bio on places like your BookBub Author Profile so fans and potential readers seeking you … [Read more...]
How Authors Boost Their BookBub Promotions on Instagram
Do you have an upcoming BookBub promotion? If so, there are various ways to amplify yours and make the most of the opportunity to generate a high volume of sales. One popular way authors boost their BookBub campaigns is via Instagram. Instagram not only provides a fun way to … [Read more...]
Author Websites: Are You Missing These 5 Crucial Elements?
A well-optimized author website can help an author brand themselves and sell more books. It’s an important marketing tool that provides readers, publishing professionals, and members of the media vital information. But designing one can be overwhelming — and on top of … [Read more...]
How to Promote a Cookbook: 15 Ideas from Authors & Publishers
Even before the COVID crisis, which caused a dramatic increase in people cooking and baking at home (54% and 46%, respectively, according to one survey), cookbook sales were already on the rise. According to NPD, cookbook sales during the first six months of 2018 were 21% … [Read more...]
