If you’re publishing a sequel, whether it’s the second book in a duology or a later-in-series book, its launch is a chance to capitalize on the success of the previous book(s). You’ll already have a built-in fan base eager for more, but you need to make sure they’re aware a … [Read more...]
Author Platform & Branding
Check out these author platform and branding strategy guides to learn how to cultivate an online presence, make the most of social media, and connect with readers.
21 Authors on TikTok to Follow for Book Promo Ideas (& LOLs)
TikTok can be a great place for authors to both promote their books and build community — the app has nearly 100 million monthly active users in the United States alone, and it boasts a burgeoning community of readers, dubbed BookTok. The BookTok hashtag currently stands at … [Read more...]
15 Ways Authors Support Each Other on Social Media
Writing is a solitary job by nature, but for many authors it has felt especially isolating during the COVID-19 pandemic, which removed pivotal avenues for book promotion (and mingling with readers and fellow authors) by reducing bookstore foot traffic and eliminating … [Read more...]
How I Promoted My International BookBub Featured Deal
When I found out my third book, a new adult romance called What the Heart Wants, had been chosen for an international BookBub Featured Deal, I was ecstatic. I knew almost as soon as I had published the novel in October 2020 that I wanted to try for a BookBub feature. I felt … [Read more...]
Authors on Social Media: Choosing Platforms & Avoiding Burnout
Thanks to the rapid rise of TikTok and Clubhouse, as well as new features on existing platforms like Instagram and Twitter, we often hear from authors wondering how many social media platforms they should be using — and who feel like they can’t keep up. But authors don’t … [Read more...]
25 Authors Running Fantastic Book Promotions on Instagram
Instagram can be a great platform for promoting books or an author’s brand — it has more than 1 billion monthly active users, and according to Rival IQ, brands have a 13.5x higher median engagement rate on Instagram than on Facebook, and 27x higher than on Twitter. That … [Read more...]
2021 Book Marketing: How Authors Are Promoting Their Novels
With each passing year, there seem to be more and more book marketing tactics you can use to amplify a title’s exposure and reach more readers. And it can be tough to keep up with all of them! So what are some of the biggest (or newest) book marketing strategies that authors … [Read more...]
How I Make Six Figures as a Self-Published Author
I’m Ines Johnson, author of paranormal romance with lots of kissing. I also write sweet western romances under the pen name Shanae Johnson. There’s kissing in those books too. Lots of authors who come on this blog are a pretty big deal. Me? I’m a pretty big failure. Funny … [Read more...]
30 Ways Authors Use Videos to Engage with Readers
Video is a great way to grab readers’ attention and engage with them in a personal way online. It could lead to an increase in book sales, as 84% of consumers have been convinced to buy a product by watching a video. And since people are twice as likely to share videos than … [Read more...]
Writing Your Author Bio? Here Are 20 Great Examples. (Plus a Checklist!)
Writing your author bio can be a daunting task, but a well-crafted bio can help readers learn more about what makes you and your books so interesting. You should regularly maintain your bio on places like your BookBub Author Profile so fans and potential readers seeking you … [Read more...]
