It’s no secret that TikTok’s book scene, dubbed BookTok, has become a commanding force in the world of publishing. As one of the most active communities on TikTok with nearly 65 billion views to date, BookTok has become the place for book lovers to share what they’re … [Read more...]
Author Platform & Branding
Check out these author platform and branding strategy guides to learn how to cultivate an online presence, make the most of social media, and connect with readers.
7 Clever Ways Authors Can Learn More About Readers Online
Just because something works for one author doesn’t mean it will work for another, which is why it’s so important to understand your unique audience and measure the impact of your book marketing. If only reader behavior wasn’t so notoriously hard to measure! Retailers … [Read more...]
9 Ways Authors Use Crowdfunding Platforms to Reward Readers
Crowdfunding has become an increasingly popular way for artists, entrepreneurs, and other creators to finance their projects and engage their fans. As evidenced by Brandon Sanderson’s recent Kickstarter success, crowdfunding can be a powerful tool for authors. In addition to … [Read more...]
7 Surprising Perks of Recommending Books on BookBub
Recommending books is a fantastic way to share your favorite reads with your followers on BookBub. As an author, you have a lot of influence in helping your fans discover new books — 76% of BookBub users buy books after getting a recommendation from an author they like, … [Read more...]
16 Creative Ways Authors Promote Nonfiction Books on Instagram
Instagram’s booming book scene is no secret; there are nearly 70 million posts with the hashtag #bookstagram on the social media platform. For many authors, Instagram can be an important place to connect with readers and promote their books, both fiction and nonfiction. … [Read more...]
24 Great Prize Ideas for Book Promotion Contests and Giveaways
Giveaways and contests are a fantastic book promotion tactic. Whether you're trying to promote a book launch or create buzz for a backlist title, giveaways are a great way to grab readers' attention! In exchange for taking an action you specify — for example, sharing social … [Read more...]
How I Went from Zero to 6,500 BookBub Followers
You don’t have to be a USA Today or New York Times bestselling author to build a following on BookBub. Whether you’re a debut author or one who’s been around for a few years — or you’re traditionally published (like me!) or self-published — it can be daunting to think about … [Read more...]
12 Clever Ideas for Promoting Sequels or Later-Series Books
If you’re publishing a sequel, whether it’s the second book in a duology or a later-in-series book, its launch is a chance to capitalize on the success of the previous book(s). You’ll already have a built-in fan base eager for more, but you need to make sure they’re aware a … [Read more...]
21 Authors on TikTok to Follow for Book Promo Ideas (& LOLs)
TikTok can be a great place for authors to both promote their books and build community — the app has 150 million monthly active users in the United States alone, and it boasts a burgeoning community of readers, dubbed BookTok. The BookTok hashtag currently stands at over … [Read more...]
15 Ways Authors Support Each Other on Social Media
Writing is a solitary job by nature, but for many authors it has felt especially isolating during the COVID-19 pandemic, which removed pivotal avenues for book promotion (and mingling with readers and fellow authors) by reducing bookstore foot traffic and eliminating … [Read more...]
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