I’m Ines Johnson, author of paranormal romance with lots of kissing. I also write sweet western romances under the pen name Shanae Johnson. There’s kissing in those books too. Lots of authors who come on this blog are a pretty big deal. Me? I’m a pretty big failure. Funny … [Read more...]
Author Platform & Branding
Check out these author platform and branding strategy guides to learn how to cultivate an online presence, make the most of social media, and connect with readers.
30 Ways Authors Use Videos to Engage with Readers
Video is a great way to grab readers’ attention and engage with them in a personal way online. It could lead to an increase in book sales, as 82% of consumers have been convinced to buy a product by watching a video. And since consumers prefer video over any other type of … [Read more...]
Writing Your Author Bio? Here Are 20 Great Examples. (Plus a Checklist!)
Writing your author bio can be a daunting task, but a well-crafted bio can help readers learn more about what makes you and your books so interesting. You should regularly maintain your bio on places like your BookBub Author Profile so fans and potential readers seeking you … [Read more...]
How Authors Boost Their BookBub Promotions on Instagram
Do you have an upcoming BookBub promotion? If so, there are various ways to amplify yours and make the most of the opportunity to generate a high volume of sales. One popular way authors boost their BookBub campaigns is via Instagram. Instagram not only provides a fun way to … [Read more...]
Author Websites: Are You Missing These 5 Crucial Elements?
A well-optimized author website can help an author brand themselves and sell more books. It’s an important marketing tool that provides readers, publishing professionals, and members of the media vital information. But designing one can be overwhelming — and on top of … [Read more...]
How to Promote a Cookbook: 15 Ideas from Authors & Publishers
Even before the COVID crisis, which caused a dramatic increase in people cooking and baking at home (54% and 46%, respectively, according to one survey), cookbook sales were already on the rise. According to NPD, cookbook sales during the first six months of 2018 were 21% … [Read more...]
15 Ways Authors are Using Instagram to Overcome Physical Distancing Challenges
Physical distancing is imperative to contain the spread of COVID-19, and as such, book conferences, festivals, launch parties, and book tours have been canceled for the next few months. We’ve found that many authors are turning to Instagram to bridge the gap caused by these … [Read more...]
13 Tips on Using Instagram as an Indie Author
Instagram has become one of my favorite social media platforms to be on as an indie author. I find it great for crafting a multidimensional author business — because writing is about so much more than pushing books. During the early stages of building my readership on … [Read more...]
Author Branding: 14 Creative Book Unboxing Videos
Whether you’re a traditionally or self-published author receiving your print books or advance reader copies (ARCs) for the first time, you have a unique author branding opportunity: to post a book unboxing video! These videos are a fun way to build buzz and personally … [Read more...]
15 Ways Authors Use Facebook to Promote Their Books
From book updates to event pages to promotional content, the number of tactics you can use to interact with readers on Facebook can be overwhelming. As an author, how can you be sure you’re getting the most out of your Facebook page? In this post, we’ll discuss 15 ways we’ve … [Read more...]