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Price Promotions

Dropping the price of your book for a limited time can dramatically increase sales and provide a halo effect! Check out the power of price promotions as a part of your book marketing plan.

What’s the Best Price for Your Next Ebook Promotion?

April 18, 2018 by Diana Urban

What’s the Best Price for Your Next Ebook Promotion?

Running an ebook price promotion is a great way to drive revenue, maximize unit sales, and connect with new readers. And if you want to run a Featured Deal to reach BookBub’s audience of millions of power readers, you’ll need to run a limited-time discount (between $0.99 and … [Read more...]

How to Boost Your Chances of Getting a BookBub Featured Deal

February 7, 2018 by Diana Urban

How to Boost Your Chances of Getting a BookBub Featured Deal

In the past, we’ve posted tips and busted myths about getting accepted for a BookBub Featured Deal, and we’ve even listed the top reasons a book is rejected! Since we still get questions on how to bolster one’s chances of getting selected for a Featured Deal, we decided to … [Read more...]

From a BookBub Featured Deal to a Traditional Publishing Deal

January 17, 2018 by Diana Urban

From a BookBub Featured Deal to a Traditional Publishing Deal

Before Intisar Khanani self-published her YA fantasy Thorn in 2012, she’d queried literary agents, but was eager to get her book into readers hands. Five years, four BookBub Featured Deals, and 1,400+ reader reviews later, Intisar not only has a literary agent, but also a … [Read more...]

9 Book Advertising Tactics I’ve Tried… And Which Ones Worked!

October 11, 2017 by Brenda Novak (Guest Blogger)

Book Advertising Tactics I've Tried

Not all marketing endeavors achieve the same goal. They aren’t designed to. Some are strictly tied to conversion and making that sale. Others are more about brand building, which can’t be quantified in the same way. Although in the past I probably leaned too heavily on … [Read more...]

How to Market Your Book to Get Worldwide Exposure

September 12, 2017 by Diana Urban

How to Market Your Book to Get Worldwide Exposure

With growing book sales and millions of readers, international markets can be attractive targets for authors and publishers looking to expand their potential readership. So how can you market your book to this audience? If you have international rights to a book, there are … [Read more...]

How I Hit the USA Today Bestseller List Three Times

August 30, 2017 by Vanessa Vale (Guest Blogger)

How I Hit the USA Today Bestseller List Three Times

I hit the USA Today bestseller list three times thanks to a whole lot of planning and focused marketing strategies built around price promotions. These included BookBub Featured Deals, promo-stacking with other vendors, newsletter sends, cross-promotion with other authors, … [Read more...]

How I Launched a Bestselling Book with a Free Promotion

August 9, 2017 by Jules Barnard (Guest Blogger)

How I Launched a Bestselling Book with a Free Promotion (Jules Barnard Guest Post)

For the first time in three years I had a new contemporary romance series to promote, Cade Brothers, and I wanted to reach a new audience. I had two goals for the launch of the first book in the series, Tempting Levi: Sell as many copies as possible to introduce the … [Read more...]

How I Sold 100x More of My Book Series

March 8, 2017 by Glynnis Campbell (Guest Blogger)

How I Sold 100x More of My Book Series

I'm always one of the first to advocate for making a first-in-series book free. Permafree series-starters are what have kept my book sales chugging along. And when I'm lucky enough to score a BookBub Featured Deal on one of my three free Scottish historical romances, the … [Read more...]

How Traditionally Published Authors Market Their Books (Free Flipbook!)

February 22, 2017 by Diana Urban

Flipbook: How Traditionally Published Authors Market Their Books

With the high volume of books launching each year, competition for readers’ attention is skyrocketing while publicity teams’ bandwidths are stretched thin — so publishers these days are asking their authors to take on more and more of their own promotional activities. In … [Read more...]

Why Discounting Box Sets Can Dramatically Increase Sales

January 25, 2017 by Carlyn Robertson

Why Discounting Box Sets can Dramatically Increase Sales

Running a limited-time price promotion is an effective way to increase sales or downloads of a book or series, but different types of promotions work best for different marketing goals. We’ve discussed before how discounting the first book in a series to free is an excellent … [Read more...]

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