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Price Promotions

Dropping the price of your book for a limited time can dramatically increase sales and provide a halo effect! Check out the power of price promotions as a part of your book marketing plan.

Q&A with a BookBub Editor on Our Selection Process

November 22, 2016 by Carlyn Robertson

Q&A With BookBub Editor Hannah Reynolds

We often get questions from our partners about the Featured Deal selection process. We have a team of in-house editors who review every book that gets submitted to BookBub, and I interviewed one of these editors to give our partners some more insight into her … [Read more...]

How I Launched My New Release and Sold 20K Copies

August 10, 2016 by Daniel Arenson (Guest Blogger)

Daniel Arenson's Guest Post on his New Release Earth Alone

This summer I released Earth Alone, the first novel of my newest indie-published science fiction series, Earthrise. In its first seven weeks, the novel sold over 20,000 copies and received millions of page reads in the Kindle Unlimited library. Before the launch, my goal … [Read more...]

Marketing a New Book: 6 Tactics Authors & Publishers Love

August 3, 2016 by Diana Urban

Marketing Tactics Authors and Publishers Love

When launching a new book, there’s a gamut of marketing activities authors and publishers can use to create buzz and generate sales. Despite that huge range of tactics, there are a handful of specific marketing activities that we hear authors and publishers buzzing about … [Read more...]

9 Ways to Market a Book After the New Release Buzz Dies Down

July 27, 2016 by Diana Urban

Promote a book after the new release buzz dies down

Myth or fact?: Once a book has launched and the new release buzz has died down, there’s nothing you can do to market that book except publish the next one. Myth! With a little creativity and persistence, you can continue marketing a book to effectively reach new readers … [Read more...]

Why Authors Running a Featured Deal Should Claim Their BookBub Profile

July 13, 2016 by Rick Burnes

Why Authors Running a Featured Deal Should Claim Their BookBub Profile

Looking to get the most out of an upcoming BookBub Featured Deal? Here’s something to keep in mind: Authors who claim their BookBub Author Profile before running a Featured Deal typically accelerate their BookBub follower growth after the deal. That means that if you’re … [Read more...]

11 BookBub Myths Busted

March 17, 2016 by Carlyn Robertson

BookBub Myths Busted

There are a lot of myths and misconceptions out there about how BookBub works — from how we select books to feature to what kind of behavior will get authors on a “blacklist” (this one baffles us!). We wanted to put some of the rumors we hear about most often to rest. … [Read more...]

7 Top Ebook Price Promotion Stats You Need to Know

January 26, 2016 by Diana Urban

7 Top Ebook Price Promotion Stats You Need to Know

Authors and book marketers are always looking for ways to increase discoverability and revenue of their backlist books, and price promotions are a known way to reach a high volume of readers. But how can you run the most effective promotion possible? Using data to determine … [Read more...]

How to Use Price Promotions to Market a New Book Release

January 19, 2016 by Diana Urban

How to Use Price Promotions to Market a New Book Release

When you release a new book, your existing book backlist can be a valuable promotional asset. Not only will existing fans gobble up your newest work, but discounting your own backlist book can help attract brand new readers and drive sales for a full-priced new book. In … [Read more...]

When is the Right Time to Discount Your Book?

January 12, 2016 by Diana Urban

When To Discount Your Ebook

Discounting an ebook can be an effective way to drive a high volume of downloads, increase revenue, boost a book up the retailer rankings, build author buzz, and more. And promoting that discount via services like BookBub can expose the book to millions of power readers … [Read more...]

The 4 Most Common International Ebook Discounting Errors

December 9, 2015 by Brianna Duff

The 4 Most Common International Ebook Discounting Errors

International markets can be an effective source for finding new readers. When you submit your book for a BookBub Featured Deal, you can choose to run a price promotion to all of our international editions, which include the UK, Canada, and India. This will help you find new … [Read more...]

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