I’m what you call an early adopter. Way back when in the Stone Age of Romance — you know, before 2000 — I loved audiobooks; you know, those CD versions you could get from the library. There was something about someone reading me a story that really clicked. Maybe because I’m … [Read more...]
Guest Posts
From authors to literary agents to publishers, BookBub’s insightful guest posts shed light on book marketing from the perspective of those in the industry!
How I Made More Money with a Free First-in-Series Book
“Give away a year’s worth of work for FREE? Are you crazy?” This is what I would always think to myself when I heard a fellow author suggest making the first book in your series free to bring in new readers. However, I soon discovered it to be one of the best marketing tools … [Read more...]
How I Promote My Audiobooks to Skyrocket Sales
Anyone “tuned in” to publishing will tell you the audiobook market is growing by a whole heckofalot. A survey in July 2019 by the Audio Publishers Association demonstrated how audiobooks are continuing to lead the book/publishing market in growth, with $940 million in sales … [Read more...]
Using BookBub Ads to Generate Steady Book Sales
When I was asked to write about how I use BookBub Ads, I said, “Really? Me?” I don’t have a system with hard and fast rules. If you’ve ever inherited a family recipe that includes pinches of this and that, mix until smooth, and cook until done, my inexact method will be … [Read more...]
How I’m Boosting My Author Earnings with Audiobooks
Diving into the audiobook world was something I’d held off doing after an initial attempt six years ago was underwhelming and expensive. However, as more and more of my readers asked for audio versions of my books, I decided it was time to take a second look at the now … [Read more...]
13 Tips on Using Instagram as an Indie Author
Instagram has become one of my favorite social media platforms to be on as an indie author. I find it great for crafting a multidimensional author business — because writing is about so much more than pushing books. During the early stages of building my readership on … [Read more...]
Reviving Backlist Books You Thought Were Dead
“My latest release tanked.” “This book is a flop.” “Guess that one was a waste of time writing.” You’ve heard these phrases before, and if you’ve been writing long enough, you’ve probably said one of them yourself. In a business that often relies on timing, … [Read more...]
How I Hit a Bestseller List with a Traditionally Published Book
It’s almost every author’s dream: become a bestseller and hit those elusive lists. I’ve been chasing this dream in one way or another since I was a kid and started penning my first stories for my little sisters. But there’s more to becoming a bestselling author than just … [Read more...]
How to Amplify a BookBub Deal as a Traditionally Published Author
Several months after the January debut of my novel Here and Now and Then, I felt like things were in a good place — critical response was strong, reader reactions were positive, and sales were at a level that seemed to satisfy my publisher, Mira Books. I'd tried to do my due … [Read more...]
5 Book Marketing Strategies All Authors Need to Try
Keeping your books in front of readers is a challenging task, especially over a long writing career. I've tried many different strategies, and I continue to experiment as the publishing industry evolves. It's important to remember that what worked last year might not work … [Read more...]
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