There’s the old adage, “If it ain’t broke, don’t fix it.” But what about when it’s working, but perhaps not as well as you’d like? One of my favorite things about being a hybrid author is having total control over tweaking certain aspects of my indie-published books that I … [Read more...]
Guest Posts
From authors to literary agents to publishers, BookBub’s insightful guest posts shed light on book marketing from the perspective of those in the industry!
Book Launch Checklist: A Marketing Timeline for Authors
As a traditionally-published author, it’s important to supplement your publisher’s marketing campaigns with your own promotions so your lovingly crafted words reach as many readers as possible. Nowadays, readers want to personally connect with authors they like, especially … [Read more...]
10 Tips for Authors on Using Social Media from a Literary Agent
As a literary agent, I’m lucky enough to go to a lot of writing workshops, where I usually dish advice about one of two things: query letters or social media. When it comes to social media and publishing, digital platforms have a special place in my heart. After all, … [Read more...]
How to Write a Good Hook & Start Your Novel with a Bang!
Whenever people ask me what the most difficult part of writing a book is — the beginning, middle, or end — I usually say, “All of it.” Each section of a novel comes with its own set of challenges: Middles are hard to plot, ends need to be satisfying (and in my novels, they … [Read more...]
How to Write 12 Books in 6 Months to Grow Sales & Populate a Backlist
Thanks to the rise of binge-reading and binge-watching behavior, today’s readers often plow through an entire book series quickly. I’m a binge-and-repeat reader myself — I will glom onto a series from start to finish, only to repeat the process months later with the same … [Read more...]
11 Ways to Promote Preorder Books that Drive Real Results
For a traditionally published author, a hefty number of preorders can increase a print run and create a sense of excitement around a new release. Early buzz may convince the publisher’s marketing team to take a book more seriously, and invest more time, creative brainpower, … [Read more...]
How I Co-Authored a Book Series to Sell 140K+ Copies
Thanks to the digital age, collaborations between authors are easier than ever. Collaborating on a book is not only a great way to network and add to your skill set, but it can also be fun and lucrative. But how to co-author a book series in an effective way that drives as … [Read more...]
How I Boosted Print Sales by Discounting My Ebooks
After struggling for more than a decade to establish myself in a writing and publishing career, I knew I wanted to give back to the community that had consistently helped me. Years of giving advice in online forums and in-person events led me to publish the Paper Hearts book … [Read more...]
How To Sell More Books Internationally at a Low Cost
Authors tend to focus on Amazon’s US store to measure how well a book is doing, but Amazon US is only one slice of a very large pie in the ebook business. While industry statistics are inconsistent regarding the exact percentage Amazon US holds of the English-language ebook … [Read more...]
How the Right Preorder Strategy Can Build a Book’s Platform
Preorders are a great way to earn money for a new book release before its launch date. I started the process for Gone Daddy Gone, the seventh novel in my Sloane Monroe mystery series, three months before its release. My goal was to promote the book enough to see consistent … [Read more...]
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