Authors write books to share their stories with the world, but sometimes that compulsion can lead them astray. Here are some of the biggest book marketing mistakes many authors make at various points in their careers — and how to course correct if any of these sound … [Read more...]
Guest Posts
From authors to literary agents to publishers, BookBub’s insightful guest posts shed light on book marketing from the perspective of those in the industry!
Writing Process Tips: How to Juggle Several Books in Progress
So, real talk. I write four books a year — more or less — plus half a dozen short stories and pitches for new projects. That’s not counting travel, events, and promoting new releases. Up until 8 years ago, I held on to a full-time, high-pressure day job, too. Sounds … [Read more...]
12 Common Writing Mistakes Even Bestselling Authors Make
Have you ever bought a New York Times bestseller and found a typo or a glaring mistake? It’s happened to most of us. Writing mistakes can detract from the overall impression of quality readers expect of a published book. This can lead to negative reviews and low ratings, … [Read more...]
5 Unconventional Book Launch Ideas from Professional Marketers
As an author, your book marketing tool belt is probably bursting at the seams with countless strategies. You’ve set up a mailing list. You’re aware of the importance of reader reviews. You’re running ads on BookBub. You’ve got it all covered, right? Well, maybe … [Read more...]
How to Grow an Audience as a Newer Author
As a newer author, it’s easy to become either wildly overwhelmed by the amount of book marketing advice on the internet, or to try to do everything that people suggest. As one myself, I quickly realized that I couldn’t do everything. I simply didn’t have the time. So I … [Read more...]
How to Write Attention-Grabbing Promo Copy for Books [Book Marketing 101]
The publishing marketplace is flooded with thousands of new titles every single day, and readers are inundated with offers, messages, pictures, and pleas to buy. But startling copy can make someone stop and pay attention to your book. Since self-publishing my first book … [Read more...]
How I Boosted Series Sales by A/B Testing Cover Designs
There’s the old adage, “If it ain’t broke, don’t fix it.” But what about when it’s working, but perhaps not as well as you’d like? One of my favorite things about being a hybrid author is having total control over tweaking certain aspects of my indie-published books that I … [Read more...]
Book Launch Checklist: A Marketing Timeline for Authors
As a traditionally-published author, it’s important to supplement your publisher’s marketing campaigns with your own promotions so your lovingly crafted words reach as many readers as possible. Nowadays, readers want to personally connect with authors they like, especially … [Read more...]
10 Tips for Authors on Using Social Media from a Literary Agent
As a literary agent, I’m lucky enough to go to a lot of writing workshops, where I usually dish advice about one of two things: query letters or social media. When it comes to social media and publishing, digital platforms have a special place in my heart. After all, … [Read more...]
How to Write a Good Hook & Start Your Novel with a Bang!
Whenever people ask me what the most difficult part of writing a book is — the beginning, middle, or end — I usually say, “All of it.” Each section of a novel comes with its own set of challenges: Middles are hard to plot, ends need to be satisfying (and in my novels, they … [Read more...]